Key Aspects of a Web Content Management Strategy

Key Aspects of a Web Content Management Strategy

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Web content management (WCM), also known as online content management, is a set of tools to manage digital information on a website. Managing Web content effectively can have useful business applications in the enterprise, producing insight for decision-making and delivering results and value.

In this e-guide, discover expert tips for a strong WCM system strategy. Read on to learn about solutions that can help an organization tailor its homepage appearance every time a new visitor arrives, distinctly message repeat visitors, track how and why customers are navigating compared to prospects, shorten Web forms and more.

Vendor:
Ektron
Posted:
25 Sep 2013
Published
25 Sep 2013
Format:
PDF
Length:
15 Page(s)
Type:
eGuide
Language:
English
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