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| Business of Information Technology > Business Processes > Marketing > |
Online Marketing
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ALSO CALLED: Internet Marketing, Electronic Marketing, Web Marketing, eMarketing, Online Research, and Digital Marketing
DEFINITION: Astroturfing is the artificial creation of a grassroots buzz for a product, service or political viewpoint. Commercially-motivated astroturfing is called "astroturf marketing." Astroturf marketing has a negative connotation, primarily because disreputable marketers have used deceptive tactics
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| Your request for Online Marketing white papers returned limited or no results. The request has been expanded to include Email Marketing, Search Engine Marketing, User Sessions, Click-Throughs and Search Engine Optimization white papers.
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| 1 - 10 of 11 Matches | |
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Search Engine Optimization Techniques and Technology to Automate and Grow Your Website Traffic
| sponsored by SiteCore
WHITE PAPER:
This whitepaper discusses best practices and techniques for improving and sustaining Search Engine Optimization (SEO) and maximizing your results for generating inbound traffic to your Website.
Posted: 10 Jul 2008 | Published: 01 Oct 2007
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2008 Video SEO Playbook
| sponsored by Brightcove
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Search engine optimization (SEO) has been firmly established as a critical aspect of building and operating successful Web properties, this paper covers the fundamental strategies and techniques that we can use to kick-start video SEO initiatives.
Posted: 10 Jun 2008 | Published: 01 Jun 2008
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5 Keys to Success with Internet TV
| sponsored by Brightcove
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The Brightcove Internet TV platform supports all five pillars of an online video strategy and a wide variety of approaches to implementing each pillar.
Posted: 10 Jun 2008 | Published: 01 Jan 2007
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Enterprise-Scale Console & Terminal Window Server Session Recording
| sponsored by Observe IT
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Read this white paper to learn how Windows session recording technology can help verify that 3rd party and internal privileged users are compliant with corporate policy.
Posted: 26 Mar 2008 | Published: 01 Mar 2008
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How Not to Be a Spammer - The Truth about E-Mail Marketing
| sponsored by Cisco Systems, Inc.
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E-mail can also be tagged as spam when it is sent to spam traps (unused addresses that ISPs maintain just for this purpose).
Posted: 22 Feb 2008 | Published: 01 Jan 2007
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Removing Internet Anonymity Barriers with IP Intelligence
| sponsored by Digital Element
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NetAcuity IP Intelligence technology provides an excellent way to non-invasively gather new intelligence about the online universe, and Digital Element delivers the de facto standard in IP Intelligence.
Posted: 31 Jan 2008 | Published: 01 Jan 2007
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10 Ways to Improve B2B Email Deliverability and Effectiveness
| sponsored by Vtrenz, Inc
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Learn 10 ways you can improve your B2B email deliverability. Taking steps to protect your email deliverability will pay huge dividends in the future in the way of increased sales opportunities and more profitable customer relationships.
Posted: 23 Jan 2008 | Published: 01 Jan 2008
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5 Tips to Turn Your Website into a Marketing Machine
| sponsored by HubSpot
WHITE PAPER:
Learn how to use search engine optimization (SEO), blogs, and marketing analytics to transform your website into a marketing machine that will attract qualified prospects and convert a higher percentage of them into customers.
Posted: 04 Dec 2007 | Published: 03 Dec 2007
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ONLINE MARKETING DEFINITION (continued): … to build their buzz by taking advantage of the anonymity the Internet provides. Astroturf marketers typically use blogs, message boards, podcasts, wikis, vlogs, chat rooms and social media Web sites like MySpace when building an artificial buzz. Deceptive astroturf marketing techniques include impersonating someone in the targeted demographic, creating an entirely fictional character (called a meat puppet) …
Online Marketing definition sponsored by SearchCRM.com, powered by WhatIs.com an online computer dictionary
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