Managing the Perpetual Risk of Web Content Compliance
sponsored by SiteCore
WHITE PAPER:
This resource explores the risks that non-compliant web content poses to your organization, and introduces a comprehensive strategy that will allow you to achieve compliance and mitigate risk while enabling faster web content publication and better quality.
Posted: 03 May 2013 | Published: 03 May 2013
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Five Success Factors for CMS/Digital Marketing Success: the It Management Perspective
sponsored by SiteCore
WHITE PAPER:
This resource counts down five IT-specific tips that will help you ensure your content management system (CMS) project is a success, allowing your organization to deliver a high-quality, dependable, and consistent user experience.
Posted: 03 May 2013 | Published: 31 Dec 2011
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Top Six Strategies for CMS/Digital Marketing Success: The Developers Perspective
sponsored by SiteCore
WHITE PAPER:
This resource counts down six strategic guidelines that will help you plan a dependable and developer-friendly content management system (CMS) project and deliver a consistent, high-quality user experience.
Posted: 03 May 2013 | Published: 31 Dec 2011
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Facebook’s Best Kept Secret: Building Conversions and Revenue with Ads for Fans
sponsored by WebTrends
WHITE PAPER:
With over 800 million Facebook users to potentially see your message, you need to capitalize on the marketing opportunity that Facebook ads presents. Read this white paper to better understand targeted ads for fans, and for advice on creating a strategy for successfully driving traffic, tracking campaign activity, and increasing conversions.
Posted: 12 Apr 2013 | Published: 12 Apr 2013
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Taking Control with Marketing Optimization
sponsored by WebTrends
WHITE PAPER:
Customers today are asking for an engaging, personalized web experience that pulls them in, and your business needs to deliver. Access this white paper to discover the business case for creating personalized web experiences, and discover how marketers are listening to consumers in order to optimize digital marketing strategies.
Posted: 12 Apr 2013 | Published: 12 Apr 2013
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Nine Real-World Results from Testing and Targeting
sponsored by WebTrends
WHITE PAPER:
In today's wired world, you must make sure your website is optimized for optimal ROI and sales. Check out this white paper to learn about the business case of web site optimization, and learn from nine brief success stories of businesses across all sectors.
Posted: 12 Apr 2013 | Published: 12 Apr 2013
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When Words Won’t Do, Show Your Story: 7 Tips from Leading Companies For Online Video Marketing.
sponsored by Limelight Networks, Inc.
WHITE PAPER:
This white paper illustrates the importance of video to drive audience engagement and interaction. Learn best practices, key tips, and essential elements of online video marketing.
Posted: 15 Mar 2013 | Published: 28 Feb 2013
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Achieving Marketing Success Through Digital Presence Strategy
sponsored by Limelight Networks, Inc.
WHITE PAPER:
Poor website performance (slow loading times or inaccessible content on mobile devices) negatively impact the success of your marketing initiatives - and traditional web content management (WCM) strategies fall short. Read on to learn key methods for improving your WCM to deliver a positive website experience and meet customer expectations.
Posted: 16 Oct 2012 | Published: 01 Aug 2012
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The State of Marketing 2011: Unica’s Annual Survey of Marketers
sponsored by Unica Corporation - An IBM Company
WHITE PAPER:
This is the current report based on a survey of almost 300 online and direct marketers representing a comprehensive mix of companies by location, revenues and industry. Explore the response to new developments, continuing trends and the market.
Posted: 06 May 2011 | Published: 06 May 2011
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True Profiles: A Contemporary Method for Managing Customer Data
sponsored by Unica Corporation - An IBM Company
WHITE PAPER:
As the internet changes the way of traditional marketing and communication, discover a “True Profile” as a means of understanding customer behavior, actions and preferences using analytics. Learn the 4 key components of True Profiles and the business benefits included.
Posted: 04 May 2011 | Published: 04 May 2011
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Web 2.0 Engaging Customer Passion
sponsored by SDL Web Content Management Solutions Division
WHITE PAPER:
This paper examines the ways in which organizations can tap into Web 2.0 interaction as part of the marketing strategy, marketing tactics and communication plan to create customer engagement by matching your visitors' passion and to figure out the "best fit" for the new opportunities that present themselves.
Posted: 28 Jul 2010 | Published: 27 Jul 2010
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The Google/TechTarget Research Project
sponsored by TechTarget
WHITE PAPER:
Google and TechTarget teamed up to research the usage and interactions between search and online media during the IT purchase process. This research offers insights on making the right choices of keywords and online content for your online marketing plan.
Posted: 25 Nov 2008 | Published: 18 Nov 2008
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8 Seconds to Capture Attention: Silverpop's Landing Page Report
sponsored by Silverpop Systems Inc.
WHITE PAPER:
It's estimated that up to 50 percent of visitors to landing pages will bail in the first eight seconds. This evaluation explains how putting more effort on nurturing recipients once they hit those landing pages would be time and money well spent.
Posted: 08 Aug 2008 | Published: 01 Jan 2007
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Ten Tips for Effective Lead Management
sponsored by Marketo
WHITE PAPER:
Learn 10 tips for effective lead management that will enable you to create more educated buyers, help you better understand their needs and ultimately increase revenue.
Posted: 20 Mar 2008 | Published: 01 Mar 2008
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Software-as-a-Service: The Alternative for Web Content Management
sponsored by CrownPeak
WHITE PAPER:
Explore how you can measure the success of your online marketing initiatives with software-as-a-service (SaaS). Leverage the flexibility and ease of SaaS to handle your Websites effortlessly and generate true ROI.
Posted: 18 Dec 2007 | Published: 01 Dec 2007
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Harnessing the Power of the Internet: Strategies for Online Marketing
sponsored by TechTarget
WHITE PAPER:
Marketers are constantly looking for new and more effective ways for managing and tracking their online advertising campaigns.
Posted: 09 Apr 2007 | Published: 01 Mar 2007
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