Online Marketing White Papers

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Feb 10, 2012

Business of Information Technology > Business Processes > Marketing >
Online Marketing
ALSO CALLED: Internet Marketing, Electronic Marketing, Web Marketing, eMarketing, Online Research, Digital Marketing DEFINITION: ContextAds is a targeted advertising program designed for the Linden Lab Second Life virtual community.Selected ads of potential interest to individual end users are transmitted to computers, cellulartelephones and other portable digital communications devices based on the content of usercommunications in the Second Life environment.In ContextAds, a group of subscribers called a "board" actively monitors … Definition continues below.
Online Marketing White Papers (View All Report Types)
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Case Study- B&H Photo: Driving Rapid Top-line Growth through Ariba PunchOut™ and Online Marketing sponsored by Ariba, Inc. WHITE PAPER: Read this paper to learn about the ways in which online marketing systems can boost sales and drive rapid top-line growth through showcasing your entire spectrum of products and services. Posted: 27 Dec 2011 \| Published: 27 Dec 2011 TOPICS: CRM \| CRM Services \| CRM Software \| Marketing \| Online Marketing \| Sales \| Sales and Marketing Software \| Web Services

Are your online customers struggling? Learn how to increase satisfaction and drive revenues sponsored by Tealeaf WHITE PAPER: Knowing why a customer is dissatisfied with your company's online interaction is essential to successful online marketing. Read this white paper to learn about Customer Struggle and how you can eliminate it from your online customer interactions. Posted: 29 Sep 2011 \| Published: 29 Sep 2011 TOPICS: Content Management \| Customer Interaction Services \| Customer Loyalty \| Customer Service \| Online Marketing

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ONLINE MARKETING DEFINITION (continued): … the conversations ofusers, transmitting advertisements to individuals who input specific keywords. For example, if auser enters the phrase "audio system," that user may subsequently see advertisements for amplifiersor speakers. The subscriber can then click on the ad and be transferred to a relevant Web siteproviding the opportunity to shop for items and purchase them if desired. Advertisers who join theContextAds program bid on keywords but are charged only when one of their ads appears on asubscriber's digital device.In Second Life, users participate with full awareness that targeted advertising …

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