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Customer Data Management Reports
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The State of Sales: Using Analytics For Better Performance
sponsored by Salesforce
WHITE PAPER: High-performing sales teams are 3.5x more likely than underperforming teams to use sales analytics. Discover a spotlight on this research report, which explains how analytics is transforming sales.
Posted: 02 Jun 2017 | Published: 02 Jun 2017

Salesforce

Big Data Analytics: How to work smarter with data-driven insights
sponsored by ComputerWeekly.com
EGUIDE: In this e-guide, learn about the state of adoption of data analytics in Australia, how Commonwealth Bank is making analytics tools more accessible to small companies and how SAS is prepping its marketers for the data flood.
Posted: 02 Jun 2017 | Published: 02 Jun 2017

ComputerWeekly.com

Take Customer Engagement to New Heights
sponsored by Salesforce
EBOOK: In this e-book, learn how CareFirst BlueCross BlueShield and American Addiction Centers are taking the patient experience to the next level and transforming healthcare service.
Posted: 01 Jun 2017 | Published: 01 Jun 2017

Salesforce

CEM Trends in Government and the Public Sector: Serving a New Generation of Citizens
sponsored by SAP Hybris
RESEARCH CONTENT: Explore the results of an Aberdeen Group survey that polled 162 organizations regarding trends and best practices for customer experience management (CEM), social media and CRM, and BI, with a specific focus on government and the public sector.
Posted: 01 Jun 2017 | Published: 01 Jun 2017

SAP Hybris

Turn Sales Insight Into Performance With Analytics
sponsored by Salesforce
WHITE PAPER: Your entire sales organization can benefit from analytics. Sales ops can spot trends, execs get a single data view, and reps can track performance. Learn about Sales Wave Analytics, and discover how to ask new questions, interactively explore data, get a clear path to your Sales Cloud data on any device, and more.
Posted: 01 Jun 2017 | Published: 01 Jun 2017

Salesforce

4 Reasons For Sales To Think Beyond Excel
sponsored by Salesforce
WHITE PAPER: 40% of Peerless Insights, Analytics Cloud Positioning Study survey respondents said that analysis delivered in Microsoft Excel is limited or incomplete. It's vital for sales to be able to get a complete view of data. Learn 4 reasons why it's time to move beyond using Excel, and instead opt for a cloud-based application.
Posted: 01 Jun 2017 | Published: 01 Jun 2017

Salesforce

Customer Engagement Takes the Spotlight
sponsored by Avaya
WHITE PAPER: Your organization must connect users seamlessly across physical and digital touchpoints. Learn about the 3 pillars of customer experience management and how to digitally transform your customers' experience using Avaya Customer Engagement.
Posted: 01 Jun 2017 | Published: 01 Jun 2017

Avaya

CMO Review: Navigating Change in the Digital Landscape
sponsored by SAP Hybris
WHITE PAPER: Learn what Alicia Hatch, CMO of Deloitte Digital, has to say about the dangers of ignoring the rate of change and the virtues of embracing technology, integration, and agility.
Posted: 01 Jun 2017 | Published: 01 Jun 2017

SAP Hybris

Delivering the Continuous Connected Customer Journey
sponsored by OpenText
EBOOK: This e-book explores how to deliver a continuous, connected, and digital customer experience. Learn about the 5 layers of engagement throughout the customer journey and how to implement an integrated customer experience management platform.
Posted: 31 May 2017 | Published: 31 May 2017

OpenText

Navigating the Complexity of Big Data Transformation
sponsored by Rackspace
WHITE PAPER: Discover the latest big data trends uncovered in a Forrester Consulting study. Learn the top priorities of big data decision makers, the 4 top transformation challenges, 4 ways to overcome these challenges, and more.
Posted: 31 May 2017 | Published: 31 May 2017

Rackspace

Enhance Customer Engagement for Increased Loyalty and Retention
sponsored by Avaya
WHITE PAPER: Few of the enterprises undergoing digital transformation have actually mapped their customers' journeys as a way of guiding strategies. Learn how to enhance your contact center with a more complete view of your customer's activities.
Posted: 30 May 2017 | Published: 30 May 2017

Avaya

To Keep the Customer, Keep the Customer Connected
sponsored by OpenText
WHITE PAPER: Forrester reports that 63% of respondents generate their highest revenue from existing customers, emphasizing the importance of customer retention. Learn how to strengthen your personalization strategy on different channels to create lasting customer relationships.
Posted: 30 May 2017 | Published: 30 May 2017

OpenText

Your Guide to Building Customer Loyalty with Analytics
sponsored by SAS
WHITE PAPER: Happy customers mean a growing business, and for that reason, improving customer service with data analytics should be a top priority. Learn how you can get started on this journey by opening this white paper.
Posted: 26 May 2017 | Published: 26 May 2017

SAS

7 Case Studies: How Leading Brands Win at Paid Search
sponsored by [24]7
CASE STUDY: Across strategies and success metrics, tests confirm the benefits of high-frequency predictive search bidding – an overwhelming majority of today's consumer online experiences begin with a search engine. Find 7 case studies of companies across industries, and learn how they each harnessed paid search bidding to outmaneuver the competition.
Posted: 25 May 2017 | Published: 25 May 2017

[24]7

Your Guide to Becoming a Modern Marketer
sponsored by SAS
WHITE PAPER: As powerful as analytics is for transforming relationships with your customers, it is equally transformative for the marketing organization itself. Meet 3 modern marketers from SAS and discover marketing analytics examples, plus new ideas on how to become more analytical.
Posted: 25 May 2017 | Published: 25 May 2017

SAS

Data Governance, Customer Experience & The GDPR
sponsored by Informatica
WHITE PAPER: A top priority for any financial services company should be customer-centricity. Eventually, data governance will be a primary way of enhancing the customer experience. So how does complying with the European General Data Protection Regulation (GDPR) help reach this goal? Learn how data governance, customer experience, and the GDPR go hand-in-hand.
Posted: 25 May 2017 | Published: 01 Jul 2016

Informatica

How the GDPR Makes Marketing Sense
sponsored by Informatica
WHITE PAPER: High quality customer master data has been shown to boost revenue and conversion rates by 20% and optimize sales across channels. Under the General Data Protection Regulation (GDPR), this data is useful for marketing – with the right technology. Read how a consumer data portal can help marketers use data to open a dialog with individual customers.
Posted: 24 May 2017 | Published: 05 Apr 2017

Informatica

The Evolution To Real-Time Customer Experience: Optimize Customer Experience With CX Data Platforms
sponsored by DataStax
RESEARCH CONTENT: According to Forrester Research, 89% of companies are investing in tools and technology to improve their CX initiatives. In this Forrester report, discover how and why CX data platforms are imperative in the customer-oriented landscape of today, and get tips on how to use this technology to optimize your customer experience.
Posted: 23 May 2017 | Published: 01 Apr 2017

DataStax

Getting Closer to Your Customers in a Big Data World
sponsored by Trillium Software
WHITE PAPER: While it might be easier than ever to collect data about your customers, it needs to be complete and accurate for it to help an organization. Inside, learn more about the different sources of this data, which data points are critical in obtaining, and tips for customer 360 success.
Posted: 18 May 2017 | Published: 18 May 2017

Trillium Software

Data Creates Opportunity: How Seven West Media Captured Gold at the Rio Olympics
sponsored by Teradata
CASE STUDY: The Olympics is the biggest sporting event in the world – which is why it's so important that the world be able to watch. Just ask Australia's Seven West Media (SWM) broadcasting. They had the challenge of broadcasting the Rio Olympics to all of Australia's populace. Learn how they realized their objectives by adopting a data ecosystem.
Posted: 16 May 2017 | Published: 16 May 2017

Teradata

5 Top Tips To Convert Your Fly-By Audience Into Loyal Subscribers
sponsored by Cxense
WEBCAST: The publisher's business model is rapidly changing as media goes digital – often with unfavorable effects such as low user loyalty and engagement and high bounce rate. Follow along as Tom Wilde, Chief Product Officer, Cxense, explains how to convert you audience to loyal subscribers.
Posted: 15 May 2017 | Premiered: May 3, 2017

Cxense

Data Governance and Data Integrity: What's the Real Cost of Bad Data?
sponsored by Infogix
RESEARCH CONTENT: 80% of insurers identified as having issues with customer data in a recent survey. Inside this research report, discover the impact of poor or inconsistent data, the priority of these issues amongst your peers, and some potential strategies for taking steps to better data integrity.
Posted: 12 May 2017 | Published: 12 May 2017

Infogix

Personalize the Member Experience to Deepen Member Engagement
sponsored by Infogix
WHITE PAPER: Personalization is the key to success in today's consumer-motivated setting. But in the health care industry, personalization is expected at a challengingly high level. Learn about how to build member engagement through personalization and data analytics, using the health care industry as an example.
Posted: 11 May 2017 | Published: 11 May 2017

Infogix

Top 3 Reasons to Customize Call Tracking for Your Business
sponsored by Twilio
WEBCAST: Register for this on-demand webinar to learn why a custom call tracking tool can help you track, measure, and optimize calls just like clicks.
Posted: 11 May 2017 | Premiered: May 11, 2017

Twilio

8 Ways to Increase Conversions with Call Tracking
sponsored by Twilio
WHITE PAPER: If a customer clicks on an ad but calls the store to make a purchase, how can you track conversion rates? Learn how call tracking is helping advertisers use phone numbers to match online clicks with offline purchasing behavior.
Posted: 11 May 2017 | Published: 11 May 2017

Twilio
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