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Ad Tracking and Analysis

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ALSO CALLED: Ad Effectiveness, Ad Measurement, Advertising Effectiveness, Ad Analysis
DEFINITION: Maintaining records concerning various aspects of advertising, e.g., response rate, location of respondents, etc.
Ad Tracking and Analysis Reports
2 Matches
Multimedia Ad Sales: What to Expect in New Age of Digital Advertising
sponsored by Accenture
DATA SHEET: Marketers are adjusting their plans to adapt to digital advertising's take over. Find out what to expect from the age of digital advertising and what to look for in a multimedia ad sales tool. Learn about the tools that marketers will be using and the demands in efficiency, predictability and measurability that they'll be expecting to work with.
Posted: 14 Nov 2016 | Published: 14 Nov 2016

Accenture

Total cost of ownership: How much are you really spending to host your ad server?
sponsored by OpenX
WHITE PAPER: OpenX has calculated all the 'hidden' costs of hosting your own ad server. Read this white paper and understand the full range of costs such as technical infrastructure, soft-costs such as staff time, and risks associated with self-hosting.
Posted: 23 Feb 2011 | Published: 23 Feb 2011

OpenX
2 Matches
 
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