Ad Tracking and Analysis ( Ad Effectiveness, Ad Measurement, Advertising Effectiveness, and Ad Analysis) Definition

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May 17, 2008

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Ad Tracking and Analysis

-- 3 Vendor Reports | 2 Products

ALSO CALLED: Ad Effectiveness, Ad Measurement, Advertising Effectiveness, and Ad Analysis
DEFINITION: Maintaining records concerning various aspects of advertising, e.g., response rate, location of respondents, etc.

Recent Vendor Reports on Ad Tracking and Analysis
Ad Tracking is Your Advertising Investing Advisor sponsored by Owl Marketing, Inc. PRODUCT LITERATURE: Posted: 06 Jul 2004 \| Published: 01 Jun 2004 SUMMARY:To get better returns, and more profits, measure advertising effectiveness. Use ad tracking to find out which ads generate sales and profits for you, and which do not. Spend more money on profitable ads. TOPICS: Ad Tracking and Analysis \| Online Marketing

Owl Marketing Launches Easy-To-Use Ad Tracking Software to Drive Small Business Success Online sponsored by Owl Marketing, Inc. PRESS RELEASE: Posted: 06 Jul 2004 \| Published: 09 Apr 2004 SUMMARY:AdWatch simplifies ad tracking for non-technical, time-strapped small business marketers who want to increase profits by identifying and canceling unprofitable ads. TOPICS: Ad Tracking and Analysis \| Online Advertising \| Online Marketing

NetTracker Web Analytics Software Delivers Online Marketing Analysis to Freshdirect sponsored by Sane Solutions, LLC PRESS RELEASE: Posted: 06 Nov 2003 \| Published: 01 Jul 2003 SUMMARY:FreshDirect, whose Web site processes thousands of transactions each day uses NetTracker to identify which banner advertisements acquire the most site visitors that go on to complete an online purchase. TOPICS: Ad Tracking and Analysis \| Banner Ads \| Online Marketing \| Web Analytics Software

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