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Ad Tracking and Analysis

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ALSO CALLED: Ad Effectiveness, Ad Measurement, Advertising Effectiveness, Ad Analysis
DEFINITION: Maintaining records concerning various aspects of advertising, e.g., response rate, location of respondents, etc.
Ad Tracking and Analysis Reports
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Total cost of ownership: How much are you really spending to host your ad server?
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WHITE PAPER: OpenX has calculated all the 'hidden' costs of hosting your own ad server. Read this white paper and understand the full range of costs such as technical infrastructure, soft-costs such as staff time, and risks associated with self-hosting.
Posted: 23 Feb 2011 | Published: 23 Feb 2011
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TOPICS:  Ad Serving | Ad Tracking and Analysis | Advertising | Cost Benefit Analysis | CRM Hosting | Server Management | Server Software | Systems Management | Systems Management Software | TCO
OpenX
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