sponsored by OpenX
Posted:  23 Feb 2011
Published:  23 Feb 2011
Format:  PDF
Length:  11  Page(s)
Type:  White Paper
Language:  English

In today’s economic climate more and more companies are taking a close look at the true costs of their various IT functions, including ad serving costs.

This white paper looks at what is required to self-host an ad server such as OpenX Source or DART Enterprise, and calculates the true cost of self-hosting, factoring in hardware, software and personnel costs. It then benchmarks this total cost of ownership (TCO) against the cost of using a fully hosted solution such as OpenX Enterprise.

Ad Serving | Ad Tracking and Analysis | Advertising | Cost Benefit Analysis | CRM Hosting | Server Management | Server Software | Systems Management | Systems Management Software | TCO

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