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ALSO CALLED: Sell Side
DEFINITION: This refers to selling and the selling of information technology.
Sales Reports
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Digital Transformation in Sales: Evolving the Art of Customer Engagement
sponsored by Microsoft
WHITE PAPER: Customer engagement is an integral part of a successful organization. And with that known knowledge, top-performing sales organizations are prioritizing digital transformation to unlock greater revenue growth. Read about how to digitally transform your sales organization successfully.
Posted: 15 Feb 2017 | Published: 15 Feb 2017

Microsoft

How to Leverage Data to Acquire and Retain Customers
sponsored by HPE and Intel® Corporate
WHITE PAPER: This white paper explores the impact of data analytics and integration on CRM strategies for SMBs. Read on to learn about different strategies for opening up data access and aligning business-led sales initiatives with IT-dependent data management in order to create and leverage key customer insights.
Posted: 10 Feb 2017 | Published: 31 Dec 2015

HPE and Intel® Corporate

Top 5 Salesforce Integration Patterns and Best Practices
sponsored by MuleSoft
WHITE PAPER: This white paper explores how to leverage an integration platform to seamlessly incorporate your deployment of Salesforce. Uncover the 5 most common integration patterns, including data migration, aggregation, bi-directional synchronization, and 2 more.
Posted: 09 Feb 2017 | Published: 31 Dec 2014

MuleSoft

Go to Market with a New Analytic Product in Just 8 Weeks
sponsored by Birst
CASE STUDY: In considering analytics to improve customer value and boost product differentiation, Qvidian (a sales software provider) needed to make a build vs. buy decision. And they decided to buy. Explore how they got up and running with embedded analytics in just 8 weeks, and learn 6 benefits they're now experiencing.
Posted: 12 Jan 2017 | Published: 01 Nov 2015

Birst

5 Best Practices For Onboarding New Customers
sponsored by Solarwinds MSP
EBOOK: You've won a new customer so now you need to lay the groundwork for a successful relationship by providing a professional onboarding experience. In this e-book, learn the 5 best practices to help you welcome your new customers, giving them the knowledge and support they need to succeed.
Posted: 10 Jan 2017 | Published: 31 Oct 2016

Solarwinds MSP

The Definitive Guide to Lead Generation
sponsored by BlueBox(an IBM company)
EBOOK: In this ebook, discover some tactics to successfully generate leads, as well as how to nurture those leads to create successful, profitable campaigns. Click inside to find out how best to use website forms, pay-per-click ads, email marketing, and more to discover leads, as well as how to turn those leads into marketing successes.
Posted: 22 Dec 2016 | Published: 22 Dec 2016

BlueBox(an IBM company)

The Definitive Guide to Social Marketing
sponsored by Marketo
EBOOK: Examine the phenomenon of social media and how it's affecting marketing strategies, CRM, brand engagement, and more. Uncover helpful tips for leveraging social media as a key marketing tool, as well as explore concepts like how to choose the right social media platforms, social media advertising, and more.
Posted: 22 Dec 2016 | Published: 22 Dec 2016

Marketo

Analyst Report: Lead-to-Revenue Management Vendor Comparison
sponsored by Marketo
RESOURCE: Forrester conducted a 36-criteria evaluation of the top 11 lead-to-revenue management (L2RM) platform vendors. Inside, you'll learn what B2B marketing professionals need to look for in a platform, what separates the leaders from the rest of the pack, and how to pick the right platform to meet your business needs.
Posted: 22 Dec 2016 | Published: 18 Nov 2016

Marketo

Five MSP Marketing Tactics to Boost Growth
sponsored by Quosal
EGUIDE: Access this expert e-guide for 5 MSP marketing tips that can boost your company's growth.
Posted: 21 Nov 2016 | Published: 18 Nov 2016

Quosal

Avoiding the 7 Deadly Sins of MSP Sales Recruitment
sponsored by Quosal
EGUIDE: According to industry hiring gurus, 50% of a company's success attributes to the talent in the organization, so absorbing a few best practices for hiring can go a long way. In this expert e-guide, hiring expert Michael Schmidtmann details the 7 mistakes that MSP hiring managers make in recruiting salespeople and explains how to avoid them.
Posted: 21 Nov 2016 | Published: 18 Nov 2016

Quosal

Accenture and Salesforce
sponsored by Accenture
WHITE PAPER: Learn to provide non-stop performance to your customers by enhancing your relationship management software. Specifically, how to improve an implementation of Salesforce by customizing your deployment.
Posted: 18 Nov 2016 | Published: 31 Dec 2015

TOPICS:  CRM | Sales
Accenture

Multimedia Ad Sales: What to Expect in New Age of Digital Advertising
sponsored by Accenture
DATA SHEET: Marketers are adjusting their plans to adapt to digital advertising's take over. Find out what to expect from the age of digital advertising and what to look for in a multimedia ad sales tool. Learn about the tools that marketers will be using and the demands in efficiency, predictability and measurability that they'll be expecting to work with.
Posted: 14 Nov 2016 | Published: 14 Nov 2016

Accenture

5 White Lies, Fibs, and Half-Truths Your Chat Vendor May Be Selling You
sponsored by [24]7
WHITE PAPER: Did your chat vendor promise you the moon before you signed on the dotted line? Unfortunately, many companies today are being misled with half-truths and false promises by legacy chat platform vendors. In this white paper, discover 5 mistruths that chat platform providers tell, and the reality behind their claims.
Posted: 25 Oct 2016 | Published: 25 Oct 2016

[24]7

Top CRM Lead Management Providers: An Analyst Report
sponsored by Marketo
RESEARCH CONTENT: This Magic Quadrant report by Gartner evaluates 17 CRM lead management providers to help IT leaders make the right choice for their company, in collaboration with marketing, sales, and digital commerce leaders. Uncover an extensive comparison of CRM products and learn who the top performers were in customer experience, innovation, and more.
Posted: 24 Oct 2016 | Published: 06 Sep 2016

Marketo

5 Steps to Sales Proposals that Win
sponsored by Quosal
EBOOK: The business proposal solidifies the relationship between the sales rep and the buyer, and you never get a second change at a first impression. This e-book explores 5 steps to building the best sales proposals for your business. Learn how to make the process easier, improve your overall proposal quality, and make the best first impression possible.
Posted: 05 Oct 2016 | Published: 05 Oct 2016

Quosal

Bring the Quoting Process Into the 21st Century
sponsored by Quosal
EBOOK: With references from 80's classic Back to the Future II, this e-book explores how implementing advanced proposal and quoting software can quickly bring your quoting process into the 21st century. Tap into 7 ways to get your quoting strategies out of the 90s to close more deals.
Posted: 27 Sep 2016 | Published: 29 Jul 2016

Quosal

Building a Winning Sales Management Strategy
sponsored by Xactly
EGUIDE: Companies that want to grow often focus on the wrong tactics in their sales management strategy. This can not only lead to missed opportunities, but also to a waning sales culture. In this expert e-guide, discover 4 myths about sales management strategy and 5 tactics that will help you strengthen your sales culture.
Posted: 27 Feb 2017 | Published: 27 Feb 2017


MicroScope E-Zine: December 2016
sponsored by MicroScope
EZINE: Digital transformation is not just about infrastructure with tablets also back in vogue as more businesses look to increase flexibility for their staff
Posted: 01 Dec 2016 | Published: 02 Dec 2016

MicroScope

12 Steps to a Wildly Successful Webinar
sponsored by Cisco Systems, Inc.
WHITE PAPER: If you're ready to produce your first online event, or simply need a best practices refresher, this 12-step checklist takes you through the entire process from planning to post-event follow-up.
Posted: 28 Nov 2016 | Published: 30 Sep 2016

Cisco Systems, Inc.

Best Practices for Leveraging Online Meeting Technology
sponsored by Cisco Systems, Inc.
WHITE PAPER: With the overwhelming amount of content bombarding everyone daily, you need a way to break through the clutter. This best practices guide looks at three meeting formats that smash through the noise and can help your business find more and better quality leads.
Posted: 28 Nov 2016 | Published: 30 Sep 2016

Cisco Systems, Inc.

How A Good Sales Strategy Can Convert Prospects Into Customers
sponsored by Oracle Corporation UK Ltd
EGUIDE: Sales now rely on metrics and data analytics to identify top prospects. Rethinking your sales and marketing is critical to developing a workable cloud strategy. In this guide, compare how 2 companies use different sales technologies to gain a competitive edge. Plus, learn how to transform your sales and marketing strategy for improved results.
Posted: 16 Nov 2016 | Published: 11 Nov 2016

Oracle Corporation UK Ltd

Customer Engagement Strategies Hinge on Social Media Savvy
sponsored by Bazaarvoice
EGUIDE: Social media plays an important role in customer engagement strategies, but many sales and marketing teams struggle with how to use social platforms. This guide features insights from Sales Machine 2016, a two-day sales best practices and technology convention. Learn how you can use social media as an effective customer engagement tool.
Posted: 20 Oct 2016 | Published: 19 Oct 2016

Bazaarvoice

Key Pros and Cons of Salesforce Sales Cloud
sponsored by Salesforce
EGUIDE: In this brief expert guide, explore the pros and cons of Salesforce Sales Cloud. Learn why some users praise Sales Cloud's usability and accuracy, while others mourn its mobile CRM capabilities.
Posted: 05 Oct 2016 | Published: 26 Sep 2016

Salesforce

New Salesforce Feature Aimed to Improve Data Accuracy
sponsored by Salesforce
EGUIDE: In this expert guide, learn how Salesforce Lightning Voice can automatically log customer interactions – and display them for future callers. Explore ways to provide entire sales teams with a full history of customer call data, so they can sell intelligently.
Posted: 29 Sep 2016 | Published: 27 Sep 2016

Salesforce

What to Expect from the Salesforce Sales Cloud Platform
sponsored by Salesforce
EGUIDE: In this expert guide, explore what you can expect from the Salesforce Sales Cloud Platform with account/contact management, marketing, lead management, sales, and analytics features. Learn about the five different editions of this platform, their value, and details about trial periods.
Posted: 29 Sep 2016 | Published: 28 Sep 2016

Salesforce
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