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Sales and Marketing Software

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ALSO CALLED: Marketing Automation, EMM Software, Marketing Management Software, Enterprise Marketing Management Software, Sales Software, Marketing Software
DEFINITION: This refers to software used to facilitate (implementing and operating of) sales and marketing.
Sales and Marketing SoftwareReports
76 - 100 of 117 Matches Previous Page  | Next Page
Oracle Business Intelligence Applications Overview
sponsored by Oracle Corporation
WHITE PAPER: This paper explains how Oracle Business Intelligence (BI) Applications are complete, prebuilt BI solutions that deliver intuitive, role-based intelligence for everyone in an organization - from front line employees to senior management - that enable better decisions, actions, and business processes.
Posted: 22 Jan 2011 | Published: 22 Jan 2011

Oracle Corporation

Dialing for Dollars: Nine Tips on Call Prospecting
sponsored by Cisco Systems, Inc.
WHITE PAPER: The truth about effective call prospecting is that it’s a numbers game: the more calls you make, the better your chance of attaining customers. Just one customer could be enough to make your sales numbers. Continue reading this paper to learn nine tips for effective calling.
Posted: 20 Jan 2011 | Published: 20 Jan 2011

Cisco Systems, Inc.

Comcast’s cable advertising division empowers their 1,500 associate sales force with an Alteryx intranet market analysis and advertising and support application
sponsored by Alteryx, Inc.
CASE STUDY: Comcast Spotlight wanted all of its sales professionals to have immediate access to user-defined market analyses, without having to involve a trained research analyst. Alteryx designed a web-based solution, SpotKnowledge, which enabled increased functionality, accuracy, and faster turn-around times on analysis and reporting.
Posted: 11 Jan 2011 | Published: 11 Jan 2011

Alteryx, Inc.

Messaging in the Cloud: Embedding an Email, Mobile, and Social Infrastructure
sponsored by ExactTarget
WHITE PAPER: MPaaS is a newer niche in cloud computing, but it’s a natural fit for gaining efficiencies of scale and reliability by using the infrastructure of messaging providers like ExactTarget. Read on to learn more about an unmatched one-to-one messaging solution that provides unbeatable deliverability - without the hassle of new capital investments.
Posted: 29 Oct 2010 | Published: 29 Oct 2010

ExactTarget

Six Success Factors for Building a Best-Run Marketing Organization
sponsored by SAP America, Inc.
WHITE PAPER: This paper discusses six success factors that will enable your marketing organization to overcome the challenges to reaching growth and profitability objectives. Continue reading to learn more about these six success factors and more.
Posted: 18 Oct 2010 | Published: 18 Oct 2010

SAP America, Inc.

What Management Must Know About Forecasting
sponsored by SAS
WHITE PAPER: Forecasts never seem to be as accurate as you would like them, or need them, to be. This white paper explores why forecasting is often poorly done and provides some ways to improve it. Continue reading to learn what management must know about forecasting.
Posted: 04 Oct 2010 | Published: 04 Oct 2010

SAS

E-Book: Leveraging CRM to Increase Sales Effectiveness in a Challenging Economy
sponsored by SugarCRM Inc.
EBOOK: This e-book will explore the methods for optimizing sales efforts and working smarter to meet business needs in today’s economy. Continue reading to learn methodologies for increasing sales effectiveness and making this year a successful one for your organization.
Posted: 22 Sep 2010 | Published: 22 Sep 2010

SugarCRM Inc.

Strategic Value With Trade Promotion Management: A Closed-Loop Process for Quick Wins and Profitable Growth
sponsored by SAP America, Inc.
WHITE PAPER: This paper presents the situation of N-Hair, a fictional high-end hair-care products company that is now expanding into channels in broader consumer markets. Read this paper to learn how the firm has positioned itself well for long-term success as it preserved its brand image with SAP software.
Posted: 03 Sep 2010 | Published: 03 Sep 2010

SAP America, Inc.

Sales: Maximize Profitability, Improve Performance, and Deliver Customer Value
sponsored by SAP America, Inc.
WHITE PAPER: This paper explains how the SAP CRM application equips your sales professionals with the tools and information they need to plan, execute, and analyze sales operations throughout the sales cycle. Continue reading to learn how to maximize profitability, improve performance, and deliver customer value with SAP CRM.
Posted: 03 Sep 2010 | Published: 03 Sep 2010

SAP America, Inc.

Eclipse Aviation: Jet Maker Uses Enhanced SAP® Software Usability to Support Sales Team
sponsored by SAP America, Inc.
CASE STUDY: After switching to SAP CRM, the sales team members now benefit from the integration of sales-related activities in both their Microsoft Outlook in-boxes and Web browsers. Continue reading to learn all of the benefits that not only the sales team experienced from switching to SAP® software but also how the marketing team has benefitted as well.
Posted: 02 Sep 2010 | Published: 02 Sep 2010

SAP America, Inc.

E-Book: Successfully Leveraging Marketing Automation Technology: Building a Business Case
sponsored by SearchCRM
EBOOK: Marketers are being asked to identify, segment and target the most profitable customers and boost customer loyalty. Marketing automation software can help solve these challenges, but it too requires a financial investment. Read on and learn how to successfully leverage marketing automation technology and how to build a business case for it as well.
Posted: 31 Aug 2010 | Published: 31 Aug 2010

SearchCRM

Performance Management and Business Intelligence: A Power Combination
sponsored by BeyeNETWORK
ANALYST REPORT: Since the beginning of the industrial age, company leaders and managers have sought to predict, plan, and control company performance. This recent research conducted by DecisionPath Consulting examines the adoption of BPM and BI to drive performance and profits.
Posted: 16 Aug 2010 | Published: 16 Aug 2010

BeyeNETWORK

Unified Performance Management: The Key to Successful Performance Management
sponsored by IBM
WHITE PAPER: Using common performance management tools and systems efficiently is just as critical to the success of the business as using a common set of applications for accounting and human resources (ERP) and marketing and sales (CRM). Read this paper to learn more.
Posted: 10 Aug 2010 | Published: 20 Apr 2009

IBM

Three Key Steps to B2B Marketing Optimization
sponsored by Marketo
WHITE PAPER: In B2B marketing, small changes can mean big differences to the success of marketing programs.  But just because you met the plan goals does not mean the program was as successful as it could have been. The secret to getting the most out of your campaigns is to optimize continually - pre-click, post-click, and post-conversion.
Posted: 28 Apr 2010 | Published: 28 Apr 2010

Marketo

Realizing Rapid ROI Through Mobility
sponsored by BlackBerry
WHITE PAPER: Companies are reaping the benefits from mobile CRM, field service and sales force automation processes with the latest Research In Motion (RIM) offerings. Read this white paper to learn more!
Posted: 18 Feb 2010 | Published: 18 Feb 2010

BlackBerry

A Guide to the Value of Reliable Data in Retail Banking
sponsored by DataFlux Corporation
WHITE PAPER: This paper examines the impact of unreliable data on retail banks. Defining the requirements needed to guarantee data reliability in retail banking, it offers a practical approach to creating and governing that data, and shows how you can get started in making trusted data available to improve marketing, customer service, risk management and more.
Posted: 04 Nov 2009 | Published: 02 Nov 2009

DataFlux Corporation

Force.com Cloud Platform Drives Huge Time to Market and Cost Savings
sponsored by Salesforce.com
WHITE PAPER: IDC White Paper: Force.com Cloud Platform Drives Huge Time to Market and Cost Savings Learn how companies like yours built custom apps 4 - 5 times faster at half the cost with Force.com Platform.
Posted: 30 Oct 2009 | Published: 30 Oct 2009

Salesforce.com

Which Off-line CRM solution for Field Force?
sponsored by Wipro Technologies
WHITE PAPER: This paper explores four different choices available for offline CRM solution based on SAP platform, namely SAP CRM Mobile Solutions for Laptop users, SAP CRM on Blackberry on other PDA's, CRM Online solution accessed over internet, Offline recording of information using SAP Interactive forms by Adobe.
Posted: 21 Oct 2009 | Published: 21 Oct 2009

Wipro Technologies

How to Optimize Lead Nurturing to Pump Up Your Sales Pipeline
sponsored by Genius.com
WHITE PAPER: In this paper you will learn how the roles and responsibilities of marketers has evolved since the web has become a big part of your customer’s buying process. Read on to learn how you can optimize lead nurturing to pump up your sales pipeline.
Posted: 07 Oct 2009 | Published: 07 Oct 2009

Genius.com

Content Mapped to Buying Stages Powers Nurturing Results
sponsored by Genius.com
WHITE PAPER: This guide will show you five steps you can take to turn the creation of customer-centric content into a core competency and map that information for right-time delivery that keeps your prospects focused on the success you can help them achieve.
Posted: 07 Oct 2009 | Published: 07 Oct 2009

Genius.com

Creating Sales Opportunities with Lead Scoring
sponsored by Genius.com
WHITE PAPER: Lead scoring is often touted as the new secret sauce that transforms marketing from art to science. This guide will walk you through the process step-by-step, ensuring you have just what you need to drive continuous lead engagement, satisfy the needs of your salespeople, and play a key role in the generation of revenues.
Posted: 07 Oct 2009 | Published: 07 Oct 2009

Genius.com

Presentation Transcript: Spotfire for CRM: Supercharge Your Sales and Marketing Analysis
sponsored by TIBCO Spotfire Division
PRESENTATION TRANSCRIPT: This Presentation Transcript shares strategies for analyzing CRM data, finding lost revenue opportunities, improving sales forecasting and optimizing overall campaign effectiveness.
Posted: 05 Oct 2009 | Published: 05 Oct 2009

TIBCO Spotfire Division

Introduction to Microsoft Dynamics CRM Online
sponsored by Microsoft
WEBCAST: This webcast, with an introduction from Steve Ballmer, Microsoft CEO, examines the importance of CRM software has on a company’s bottom line.
Posted: 09 Sep 2009 | Premiered: Sep 9, 2009

Microsoft

Grow Your Business with Microsoft Dynamics CRM
sponsored by Microsoft
WEBCAST: View this webcast to see how that Microsoft Dynamics CRM 4.0 gives you the capability to easily create and maintain a clear view of customers from first contact through purchase and post sales.
Posted: 09 Sep 2009 | Premiered: Sep 9, 2009

Microsoft

Sales 2.0: Tap Into Social Media to Drive Enterprise Sales Results
sponsored by InsideView
WHITE PAPER: Read this paper to learn how Sales 2.0 technology helps sales identify the right opportunities at the right time and determine the right people to contact. Also learn how this unique approach enables sales and marketing collaboration to drive productivity and close more deals in this increasingly connected world.
Posted: 26 Aug 2009 | Published: 26 Aug 2009

InsideView
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