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Sales and Marketing Software

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ALSO CALLED: Marketing Automation, EMM Software, Marketing Management Software, Enterprise Marketing Management Software, Sales Software, Marketing Software
DEFINITION: This refers to software used to facilitate (implementing and operating of) sales and marketing.
Sales and Marketing SoftwareReports
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ROI Case Study: Salesforce Data.com Tableau Software
sponsored by ComputerWeekly.com
ANALYST REPORT: Analyst group Nucleus Research examines how Tableau Software's used Salesforce Data.com to identify sales leads across regions and to manage its customer data within a single, centralised solution.
Posted: 24 Feb 2014 | Published: 24 Feb 2014

ComputerWeekly.com

Five customer experience management lessons learned from ‘Breaking Bad’
sponsored by SearchCRM
EGUIDE: This expert e-guide counts down five customer experience management (CEM) lessons that your organization can learn from TV's Breaking Bad.
Posted: 25 Nov 2013 | Published: 25 Nov 2013

SearchCRM

Global Brand Management
sponsored by OpenText
WHITE PAPER: The following white paper explores the business need for a global brand management solution to help distinguish your brand amongst thousands of other companies. Learn about the 3 key process to successful global brand management, the technology to use, and more.
Posted: 06 May 2014 | Published: 06 May 2014

OpenText

Marketing Automation Software Buying Considerations
sponsored by Act On
EGUIDE: In this exclusive e-guide, explore the major issues organizations face during the search for marketing automation tools, and get expert advice for marketers before rolling out multichannel marketing automation software.
Posted: 01 May 2014 | Published: 01 May 2014

Act On

Easy, Secure File Sharing for Salesforce
sponsored by Hightail
WHITE PAPER: The following white paper explores a collaborative file sharing solution that complements the effectiveness of Salesforce by allowing users to securely share files of any size without having to exit the application. Get a firsthand look at how this solution improves productivity, collaboration, and more.
Posted: 28 Apr 2014 | Published: 28 Apr 2014

Hightail

How to Justify Your Marketing Resource Management Investment
sponsored by SAS
WHITE PAPER: The following white paper explores the current business need for marketing operations management (MOM). Uncover 4 big ROI opportunities allotted through MOM implantation, how MOM can serve as a foundation for future operations, and much more.
Posted: 25 Apr 2014 | Published: 25 Apr 2014

SAS

Sales Intelligence: 28% More Reps Achieving Annual Quota
sponsored by Salesforce Data.com
WHITE PAPER: This survey-based research examines how sales organizations leverage customer data to improve sales effectiveness.
Posted: 18 Apr 2014 | Published: 31 Aug 2013

Salesforce Data.com

Social Media: A Unified Strategy for Success
sponsored by Hootsuite
WHITE PAPER: In order to uncover the true value of social media, companies should employ a unified social media strategy across all departments. View this informative white paper to learn how to craft a cross-functional approach to social media, and explore the challenges and opportunities for social media in various departments.
Posted: 16 Apr 2014 | Published: 16 Apr 2014

Hootsuite

5 Ways Marketing Automation Can Optimize & Grow Your Business
sponsored by Act On
WHITE PAPER: Many marketing teams are touting the benefits of a marketing automation platform. But many CEOs and other executives are still wondering, "What's the urgency? Is marketing automation really worth the investment?" Find out the answers to those questions in this informative white paper.
Posted: 14 Apr 2014 | Published: 14 Apr 2014

Act On

Best Practices For Setting Up a Lead Nurturing Program
sponsored by Act On
WHITE PAPER: In this report, Matt Heinz, President of Heinz Marketing and his fellow thought leaders demystify lead nurturing, offering best practices that you can follow when developing your own winning program.
Posted: 11 Apr 2014 | Published: 31 Dec 2012

Act On

Best Practices for a Lead Management Strategy
sponsored by Act On
WHITE PAPER: Well-executed, lead management strategies can produce significant savings, reduce time spent in the funnel, and bring sales and marketing into closer concert -- so what constitutes a solid lead management strategy?
Posted: 11 Apr 2014 | Published: 31 Dec 2013

Act On

Implementing product mix optimization that works
sponsored by Quintiq
WHITE PAPER: This guide offers insight to help you optimize your product mix and maximize profits.
Posted: 01 Apr 2014 | Published: 01 Apr 2014

Quintiq

Measuring Community Health with Indicee Analytics
sponsored by Indicee
EBOOK: The e-book provides examples of what to measure to ensure healthy, engaged communities, and how to measure it using analytics. Also included is a re-cap of the location for the full framework.
Posted: 14 Mar 2014 | Published: 14 Mar 2014

Indicee

Case Study: Gates Corporation use Indicee Analytics to Show Value of Salesforce Chatter
sponsored by Indicee
CASE STUDY: Consult the following case study to reveal how Gate Corporation used analytics to relaunch Chatter to completely revamp and improve the way they collaborate in the enterprise.
Posted: 11 Mar 2014 | Published: 11 Mar 2014

Indicee

5 Tips For Setting Measurable Social Media Goals
sponsored by MarketWired
WHITE PAPER: While social media offers your business a variety of opportunities to grow its customer base, increase brand awareness, and drive revenue, those benefits are unattainable without a solid strategy in place. To realize your social media goals, you need to first determine metrics and measurements of your strategy's success.
Posted: 20 Feb 2014 | Published: 20 Feb 2014

MarketWired

10 tips to integrate mobile and social marketing
sponsored by IBM
WHITE PAPER: In this white paper, get 10 tips to help break through the silos and integrate social and mobile marketing with traditional channels.
Posted: 18 Feb 2014 | Published: 30 Nov 2013

IBM

Customer Strategies & Technologies Summit 2014
sponsored by Gartner
BROCHURE: View this brochure to learn about Gartner's 2014 Customer Strategies and Technologies Summit, taking place on April 28-29, 2014 in London, UK. Get a sneak preview of the schedule of events, including keynote speeches from Gartner VPs and solution provider sessions.
Posted: 04 Feb 2014 | Published: 31 Dec 2013

Gartner

MicroStrategy Customer Success Story: AutoTrader.com
sponsored by MicroStrategy Incorporated
CASE STUDY: In this brief case study, find out how AutoTrader developed a mobile application that enabled advertising consultants to easily access reports and other business-critical information on-the-go, in a meeting, or wherever they might be.
Posted: 22 Jan 2014 | Published: 30 Apr 2014

MicroStrategy Incorporated

MicroStrategy Customer Success Story: Ceva Santé Animale
sponsored by MicroStrategy Incorporated
CASE STUDY: The CIO of Ceva Santé Animale, a global veterinary health company, wanted to "have everything on all devices without VPN (PC, Mac, iPad, Android and Blackberry." View this brief case study to learn how CSA built a sales enablement application on a mobile platform that aggregates CRM, ERP and sales data.
Posted: 22 Jan 2014 | Published: 31 Aug 2013

MicroStrategy Incorporated

MicroStrategy Customer Success Story: MetLife
sponsored by MicroStrategy Incorporated
CASE STUDY: In this brief case study, learn how MetLife build a custom mobile app to optimize sales effectiveness and improve customer relationships. Read on to discover the capabilities of MetLife's custom app, and explore the benefits that managers, wholesalers, sales reps, and customers experienced as a result.
Posted: 21 Jan 2014 | Published: 30 Sep 2013

MicroStrategy Incorporated

New CRM Technologies Bring Sales Success to Businesses
sponsored by Scribe Software Corporation
EGUIDE: Creative companies are making broader use of smartphones to access more than just email – phone and mobile customer relationship management (CRM) software and finding uses for GPS, cameras and other technologies are transforming CRM practices, even for more traditional industries.
Posted: 26 Dec 2013 | Published: 26 Dec 2013

Scribe Software Corporation

Get Rapid Insights From Your Marketing Data
sponsored by SAP
VIDEO: Many marketing teams struggle with the inability to access the data they need quickly and easily. Watch this video to learn about a data visualization software that can help you gather, analyze, and present marketing data to solve your most pressing business questions.
Posted: 11 Oct 2013 | Premiered: 10 Jul 2013

SAP

5 Secrets: Build Your Sales Pipeline and Keep it Growing
sponsored by Salesforce
EBOOK: In this e-book, find out how to make a major shift in your sales approach for the better in order to both increase individual sales rep effectiveness and improve collaborative team selling.
Posted: 30 Sep 2013 | Published: 30 Sep 2013

Salesforce

Align with your customers - SAP CRM sales service and marketing rapid-deployment solution
sponsored by Hewlett-Packard Company
WHITE PAPER: In this resource, explore how a rapid deployment solution for SAP CRM allows you to quickly adopt CRM best practices and processes in a short time frame, for higher and faster ROI. Read now to learn about the capabilities and benefits of this strategy in the areas of sales, marketing, and service.
Posted: 27 Sep 2013 | Published: 30 Apr 2013

Hewlett-Packard Company

Optimize sales effectiveness - SAP CRM rapid-deployment solution for mobile sales
sponsored by Hewlett-Packard Company
WHITE PAPER: View this resource to learn how to get your essential customer relationship management (CRM) functionality quickly and affordably through a variety of mobile devices.
Posted: 26 Sep 2013 | Published: 31 May 2013

Hewlett-Packard Company
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