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Sales and Marketing Software

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ALSO CALLED: Marketing Automation, EMM Software, Marketing Management Software, Enterprise Marketing Management Software, Sales Software, Marketing Software
DEFINITION: This refers to software used to facilitate (implementing and operating of) sales and marketing.
Sales and Marketing Software Reports
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Optimize Sales Performance with Sales Intelligence Tools
sponsored by SearchCRM
EBOOK: How can you determine which sales leads are worth your time and which ones aren't likely to go anywhere? Discover how predictive lead-scoring software can help you zero in on the right prospects and drive better sales performance.
Posted: 29 Feb 2016 | Published: 29 Feb 2016

SearchCRM

Selling Managed Services: 6 Tips To Reinvent Your Sales Pitch
sponsored by ConnectWise
WHITE PAPER: In this e-book, discover 6 tips for revamping your sales pitch for managed services that will speak to the needs of today's customers. Learn how to overcome price concerns, set your company apart from the competition, and more.
Posted: 29 Feb 2016 | Published: 29 Feb 2016

ConnectWise

Quote Propose Close: 5 Steps to Building Winning Sales Proposals
sponsored by Quosal
WHITE PAPER: In this white paper, learn 5 steps to building successful sales proposals, including: keep it timely, create standardized processes, offer meaningful options, and 2 more.
Posted: 24 Feb 2016 | Published: 24 Feb 2016

Quosal

Top 5 Ways to Succeed with the Millennial Generation
sponsored by Infor
WHITE PAPER: This white paper discusses how you can reach success with Millennial customers, partners, and employees. Unveil 5 tactics that can prepare your business for this tech-savvy generation of consumers.
Posted: 19 Feb 2016 | Published: 31 Dec 2015

Infor

Expert E-guide: The Secret of Sales Intelligence
sponsored by IBM
EGUIDE: In this expert e-guide, explore the impact sales intelligence is having on sales success and how a handful of companies—including Zendesk and Houghton Mifflin Harcourt—are giving reps tools to chase down promising leads, diagnose sales performance, forecast business opportunities, and more.
Posted: 20 Jan 2016 | Published: 20 Jan 2016

IBM

Solution Spotlight: Determining If Sales Performance Management Is Right for Your Organization
sponsored by IBM
EGUIDE: In this expert e-guide, learn the benefits of moving to modern sales performance management software. Additionally, explore a real-life case study that shows how sales compensation management software helps improve productivity and streamlines managing commissions.
Posted: 20 Jan 2016 | Published: 20 Jan 2016

IBM

Nucleus Research Report: Phase Out Legacy CRM Tools to Drive Business Success
sponsored by Salesforce.com
WHITE PAPER: To better understand the benefits of moving from a legacy or homegrown CRM/CEM app to service cloud technology, Nucleus Research analyzed the experience of a number of Salesforce Service Cloud customers. Tap the full report here and compare Service Cloud and legacy app functionalities, explore 6 key benefit areas, and more.
Posted: 15 Jan 2016 | Published: 31 Oct 2015

Salesforce.com

A New Measure of Sales Success
sponsored by SearchCRM
EBOOK: This expert guide divulges essential information on how to use the newest sales tools for customer prospect generation; bolster sales forecasting with data modeling; use location-based apps; and more.
Posted: 17 Dec 2015 | Published: 10 Dec 2015

SearchCRM

5 Questions Every Sales Department Should be Able to Answer and How Analytics can Help Answer Them
sponsored by Salesforce.com
WHITE PAPER: In this white paper, learn how organizations can empower their sales reps with answers to 5 questions that are crucial to sales success. Additionally, see how sales reps are better able to tackle new challenges with analytical insights that can be accessed on any device.
Posted: 18 Nov 2015 | Published: 18 Nov 2015

Salesforce.com

5 Reasons for Sales Teams to Embrace the Power of Analytics
sponsored by Salesforce.com
WHITE PAPER: This e-book outlines the top five reasons why analytics is poised to transform sales. Read now for tips on keeping your team ahead when you get critical business data right where sales actually happen.
Posted: 10 Sep 2015 | Published: 10 Sep 2015

Salesforce.com

5 Things to Know When Selling to Millennials
sponsored by Quosal
WHITE PAPER: By 2020, 50% of the U.S workforce will be millennials. Refining your sales approach for the fastest growing audience should be a top priority. This eBook gives you 5 things you need to know when selling to millennials.
Posted: 03 Sep 2015 | Published: 03 Sep 2015

Quosal

Enable a 360-Degree View of Your Customers
sponsored by Salesforce.com
WHITE PAPER: In this e-book, learn how you can leverage service cloud technology to streamline customer data processes, get closer to customers and provide smarter, more personalized experiences (that require minimal effort).
Posted: 13 Aug 2015 | Published: 13 Aug 2015

Salesforce.com

GE Power & Water Transforms Sales Performance with Cloud Analytics
sponsored by Salesforce.com
WEBCAST: Many executives still rely on experience and intuition for decision-making because legacy BI tools can't handle today's huge volumes of varied data. This was the challenge facing GE Power & Water. Discover how they were able to quickly get insight into any data, forecast more accurately, and grow revenue with cloud analytics.
Posted: 11 Jun 2015 | Premiered: Dec 17, 2014

Salesforce.com

Aligning CRM Metrics with Business Goals
sponsored by Insightly
EGUIDE: This exclusive e-guide unveils the latest best practices for aligning CRM metrics with business goals. You'll learn expert tips on leveraging metrics for Salesforce and the call center, as well as uncover the importance of keeping metrics to a minimum.
Posted: 07 Mar 2016 | Published: 03 Mar 2016

Insightly

Best Practices for Creating Quota-Busting Sales Reps
sponsored by Oracle Corporation
EGUIDE: Research shows that sales reps are not delivering revenue performance that their managers are counting on. In this expert e-guide, uncover the latest strategies and technologies to help your sales reps transition from always coming up short to crushing their sales quota.
Posted: 03 Feb 2016 | Published: 29 Jan 2016

Oracle Corporation

Four Ways Predictive Marketing Can Drive Success for Financial Services
sponsored by Radius
WHITE PAPER: This white paper discusses 4 major ways that predictive analytics improves marketing for financial services, including outbound marketing, customer targeting, and more.
Posted: 27 Jan 2016 | Published: 27 Jan 2016

Radius

"Hacks" for Customer Acquisition: Shortcuts for the Entire Buyer Lifecycle
sponsored by Radius
WHITE PAPER: This resource discusses several "hacks," or helpful shortcuts, that marketers can implement at every stage of the buyer lifecycle to boost customer acquisition.
Posted: 27 Jan 2016 | Published: 31 Dec 2015

Radius

Sales Timesaving Tip for Top Efficiency
sponsored by Microsoft
RESOURCE: This infographic reveals a timesaving tip that can help your sales team be more efficient at their jobs. View now to see how this sales strategy can streamline leads, forecasts, and more.
Posted: 21 Dec 2015 | Published: 21 Dec 2015

Microsoft

Is Your Sales Email Strategy Wasting or Maximizing Time?
sponsored by Microsoft
RESOURCE: This infographic reveals the best times for salespeople to send emails to potential customers. View now to see if your sales email strategy is wasting or maximizing time.
Posted: 21 Dec 2015 | Published: 21 Dec 2015

Microsoft

Save 4 Hours Per Week with this Sales Timesaving Tip
sponsored by Microsoft
RESOURCE: This infographic reveals a timesaving tip for sales professionals that can save 4 hours every week—valuable time that can be spent on making calls, building relationships, and closing deals.
Posted: 21 Dec 2015 | Published: 21 Dec 2015

Microsoft

Which Social Network Can Generate the Most Leads?
sponsored by Microsoft
RESOURCE: This infographic reveals how top salespeople spend their time on the Internet. Access now to unveil which social network can help you boost sales and your bottom line.
Posted: 18 Dec 2015 | Published: 18 Dec 2015

Microsoft

How to Power Sales Productivity
sponsored by Microsoft
RESOURCE: In this infographic, discover 5 real-world tips to increase sales productivity.
Posted: 18 Dec 2015 | Published: 18 Dec 2015

Microsoft

Elevate Sales Team Performance with Clearly-Defined Metrics
sponsored by Microsoft
WHITE PAPER: Many companies lack a standard, consistent terminology to measure sales performance. This resource provides clearly-defined, unambiguous metrics that can help you precisely determine how your sales teams are performing and figure out how to adjust processes to drive better results.
Posted: 17 Dec 2015 | Published: 17 Dec 2015

Microsoft

Why Intelligence is Key to Sales and Marketing Success
sponsored by Microsoft
EGUIDE: In this two-part expert guide, you'll learn how lead-scoring and analytics tools are helping sales teams to chase down promising leads, diagnose sales performance, and forecast business opportunities. You'll also discover why customer personalization is crucial to making a sale in 2015.
Posted: 12 Oct 2015 | Published: 12 Oct 2015

Microsoft

CRM Analytics 101: Harnessing Customer Data For Smarter Business Decisions
sponsored by Microsoft
EGUIDE: This expert guide explains how CRM analytics can help your organization to drill into customer data to make smarter business decisions and offer customers more personalized service.
Posted: 08 Oct 2015 | Published: 08 Oct 2015

Microsoft
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