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Sales and Marketing Software

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ALSO CALLED: Marketing Automation, EMM Software, Marketing Management Software, Enterprise Marketing Management Software, Sales Software, Marketing Software
DEFINITION: This refers to software used to facilitate (implementing and operating of) sales and marketing.
Sales and Marketing Software Reports
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Infographic: The New Social CRM Landscape
sponsored by Microsoft
RESOURCE: In this Infographic, explore insights that point to the power of social media in customer relationship management and sales today. Additionally, learn how CRM applications can provide an added boost to your sales team's productivity.
Posted: 29 Feb 2016 | Published: 29 Feb 2016

Microsoft

Selling Managed Services: 6 Tips To Reinvent Your Sales Pitch
sponsored by ConnectWise
WHITE PAPER: In this e-book, discover 6 tips for revamping your sales pitch for managed services that will speak to the needs of today's customers. Learn how to overcome price concerns, set your company apart from the competition, and more.
Posted: 29 Feb 2016 | Published: 29 Feb 2016

ConnectWise

Video: Users Discuss Oracle Sales Cloud
sponsored by Oracle Corporation
RESOURCE CENTER: View today's featured video that'll only take up two minutes of your day as you hear how early adopters rate all the pros and cons associated with Sales Cloud and how it stacks up against other popular solutions (and Salesforce in particular).
Posted: 26 Feb 2016 | Published: 26 Feb 2016

Oracle Corporation

How to Set Up a Lead Nurturing Framework
sponsored by Microsoft
WHITE PAPER: This e-book shows you how you can set up a formal framework for lead nurturing campaigns, enabling more transparency between sales and marketing in all stages of the buying process.
Posted: 25 Feb 2016 | Published: 25 Feb 2016

Microsoft

How to Set Up a Formal Sales Framework
sponsored by Microsoft
WHITE PAPER: Learn how you can put a formal sales framework in action to show marketing's impact on pipeline and revenue. Uncover how to track results across 5 lead stages: inquiry, marketing qualification, sales acceptance, sales qualification, and close.
Posted: 24 Feb 2016 | Published: 24 Feb 2016

Microsoft

Thinking Beyond Technology In Your Customer Service Strategy
sponsored by RBA
WHITE PAPER: This e-book explores the importance of a CRM solution that enables seamless customer experiences across all channels and improves your existing workflows and processes. Plus, you'll learn 3 principles of successful marketing to apply in your customer service strategy.
Posted: 23 Feb 2016 | Published: 23 Feb 2016

RBA

17 Organizations Deliver Amazing Personalized Customer Experiences
sponsored by Microsoft
WHITE PAPER: This white paper explores the real-world experiences of 17 organizations that leveraged a data-forward CRM approach to drive better customer service. Discover their stories, challenges, and the benefits they achieved.
Posted: 22 Feb 2016 | Published: 31 Dec 2015

Microsoft

Best Practices for Creating Quota-Busting Sales Reps
sponsored by Oracle Corporation
EGUIDE: Research shows that sales reps are not delivering revenue performance that their managers are counting on. In this expert e-guide, uncover the latest strategies and technologies to help your sales reps transition from always coming up short to crushing their sales quota.
Posted: 03 Feb 2016 | Published: 29 Jan 2016

Oracle Corporation

Engage & Inspire Customers with a Limitless Storefront
sponsored by Oracle Corporation
WHITE PAPER: This resource describes a cloud storefront strategy that can help you customize and deploy your storefront without sacrificing features or control, implement regular upgrades, show customers relevant content and promotions, and more.
Posted: 29 Jan 2016 | Published: 29 Jan 2016

Oracle Corporation

Research Brief: Oracle Commerce Gets the Cloud Treatment
sponsored by Oracle Corporation
RESEARCH CONTENT: This brief analyzes the key differentiating capabilities of a new cloud ecommerce offering and will provide guidance to eBusiness and channel strategy professionals on how to evaluate this solution as part of their commerce technology replatforming initiatives
Posted: 26 Jan 2016 | Published: 06 Jul 2015

Oracle Corporation

How to Drive a More Productive Sales Team
sponsored by Oracle Corporation
RESOURCE: This infographic explores how a modern CPQ tool can empower your sales reps to spend less time doing manual tasks and more time selling.
Posted: 26 Jan 2016 | Published: 26 Jan 2016

Oracle Corporation

How to Maximize Your Sales ROI for Your CPQ Deployment
sponsored by Oracle Corporation
RESOURCE: Configure/Price/Quote (CPQ) solutions help sales professionals reduce the friction at the end of the B2B sales cycle. This checklist, produced by Aberdeen Group, provides 6 best practices to help you achieve a strong ROI from your CPQ deployment.
Posted: 25 Jan 2016 | Published: 25 Jan 2016

Oracle Corporation

Automate Quote-to-Cash Processes to Drive Sales
sponsored by Oracle Corporation
WHITE PAPER: This white paper discusses CPQ strategies that enable sales reps to streamline modern quote-to-cash processes. Learn how to use these sales strategies to improve your team's productivity and increase your profit margins.
Posted: 25 Jan 2016 | Published: 31 Dec 2015

Oracle Corporation

Leverage CPQ Strategies to Sell More, Faster
sponsored by Oracle Corporation
WHITE PAPER: This white paper explores cloud-based CPQ (configure, price, quote) strategies that help businesses eliminate human error and speed up quote turnaround time. Learn how to automate your configuration and quoting processes in order to sell more, faster.
Posted: 25 Jan 2016 | Published: 25 Jan 2016

Oracle Corporation

5 Tips to Improve Sales Performance
sponsored by Oracle Corporation
WHITE PAPER: This executive brief discusses strategies about how to utilize people, processes, and technology to improve your company's sales performance. Access now and you'll learn five tips that improve sales performance.
Posted: 25 Jan 2016 | Published: 30 Oct 2015

Oracle Corporation

Can Your Sales Strategy Adapt to Market Changes?
sponsored by Oracle Corporation
RESOURCE: Discover how next-gen sales performance management can get your sales strategy up to speed to reach high revenue targets. Learn how analytics, insights, and real-time information can motivate and develop your sales team to reach success.
Posted: 25 Jan 2016 | Published: 31 Dec 2015

Oracle Corporation

Nucleus Research: Oracle ROI Case Study – Batesville
sponsored by Oracle Corporation
CASE STUDY: In the following case study, learn how by adopting Oracle Sales Cloud, Batesville was able to greatly increase their visibility, sales, and manager productivity which ultimately allowed them to achieve a cumulative net benefit of over $4 million over three years. Access now and learn what this CRM system can do for your business as well.
Posted: 25 Jan 2016 | Published: 25 Jan 2016

Oracle Corporation

Research Report: The New Age of B2B Selling
sponsored by Oracle Corporation
WHITE PAPER: This research report, by Harvard Business Review, explores how advanced analytics gives B2B sales organizations the intelligence they need to pinpoint opportunities, anticipate customer needs, and hit their goals.
Posted: 25 Jan 2016 | Published: 31 Dec 2014

Oracle Corporation

How to Use Social Media to Drive Sales
sponsored by Microsoft
WHITE PAPER: In this white paper, uncover how social media is impacting the selling lifecycle and how you can use it to drive sales. Gain insights on the pros and cons of becoming a social seller, the importance of creating your professional brand on LinkedIn, and much more.
Posted: 21 Jan 2016 | Published: 21 Jan 2016

Microsoft

Expert E-guide: The Secret of Sales Intelligence
sponsored by IBM
EGUIDE: In this expert e-guide, explore the impact sales intelligence is having on sales success and how a handful of companies—including Zendesk and Houghton Mifflin Harcourt—are giving reps tools to chase down promising leads, diagnose sales performance, forecast business opportunities, and more.
Posted: 20 Jan 2016 | Published: 20 Jan 2016

IBM

Solution Spotlight: Determining If Sales Performance Management Is Right for Your Organization
sponsored by IBM
EGUIDE: In this expert e-guide, learn the benefits of moving to modern sales performance management software. Additionally, explore a real-life case study that shows how sales compensation management software helps improve productivity and streamlines managing commissions.
Posted: 20 Jan 2016 | Published: 20 Jan 2016

IBM

CRM Stories: Servcorp
sponsored by Microsoft
VIDEO: This brief video features a case study in which Servcorp enables its worldwide sales teams to access customer data through a single point of entry. Tune in and learn how to reach this goal within your organization.
Posted: 07 Jan 2016 | Premiered: 24 Jun 2015

Microsoft

Quote Propose Close: 5 Steps to Building Winning Sales Proposals
sponsored by Quosal
WHITE PAPER: In this white paper, learn 5 steps to building successful sales proposals, including: keep it timely, create standardized processes, offer meaningful options, and 2 more.
Posted: 24 Feb 2016 | Published: 24 Feb 2016

Quosal

Four Ways Predictive Marketing Can Drive Success for Financial Services
sponsored by Radius
WHITE PAPER: This white paper discusses 4 major ways that predictive analytics improves marketing for financial services, including outbound marketing, customer targeting, and more.
Posted: 27 Jan 2016 | Published: 27 Jan 2016

Radius

"Hacks" for Customer Acquisition: Shortcuts for the Entire Buyer Lifecycle
sponsored by Radius
WHITE PAPER: This resource discusses several "hacks," or helpful shortcuts, that marketers can implement at every stage of the buyer lifecycle to boost customer acquisition.
Posted: 27 Jan 2016 | Published: 31 Dec 2015

Radius
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