The Journey to Smarter Commerce

The Journey to Smarter Commerce

Cover

Today, two major trends are coming together to present huge challenges for customer service and commerce - big data and the empowered customer. But with more customer information to collect and analyze than ever before, your business has an opportunity to connect with consumers on a level previously unheard of - that is, if you've got the right strategy to help you better understand these customers.

In this e-book, explore how you can deliver optimal experiences throughout the customer journey with the right buy, market, sell and service processes. Learn how a customer-focused approach can help you make smarter commerce decisions that improve customer loyalty and profitability.

Vendor:
IBM
Posted:
03 Sep 2013
Published:
30 Apr 2013
Format:
PDF
Length:
16 Page(s)
Type:
eBook
Language:
English
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