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CRM Best Practices

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ALSO CALLED: Customer Relationship Management Best Practices
DEFINITION: What is CRM (customer relationship management)?CRM (customer relationship management) is an information industry term for methodologies, software,and usually Internet capabilities that help an enterprise managecustomer relationships in an organized way. For example, an enterprise might build a database aboutits customers that described relationships in sufficient detail so that management,  … 
Definition continues below.
CRM Best Practices Reports
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The State of the Digital Business Transformation in Australia & NZ
sponsored by SAP
WHITE PAPER: Prepping your organization and infrastructure for the challenges of a digital conversion may seem like an obstacle, but the rewards are worth it. Discover details on five ways to get there by creating a long-term digital strategy.
Posted: 03 May 2016 | Published: 03 May 2016

SAP

Customer Experience in the Digital Age
sponsored by Dimension Data
VIDEO: In this video, explore the importance of customer service as a brand differentiator, and how an integrated, omni-channel approach to customer interactions yields the most benefit. Gain insight into how you can keep up with customer demands across all channels and make your brand stand out.
Posted: 03 May 2016 | Premiered: 07 Dec 2015

Dimension Data

Value Creation in a Digital Economy
sponsored by SAP
WHITE PAPER: In a world where every business must become a tech business, you won't want to miss this report on creating value in a digital business landscape. Learn how the rules have changed, how to evolve with disruptors, and ways to survive and thrive in the digital economy.
Posted: 03 May 2016 | Published: 03 May 2016

SAP

Reliance Securities Empowers Customers with an Omnichannel Contact Center
sponsored by Dimension Data
VIDEO: Watch this brief video case study to discover how one company used integrated, omnichannel contact center tools to increase agility, responsiveness, and make better use of their customer service agents' skills. Learn how this transition let them use the same number of agents to engage with more customers without compromising customer satisfaction.
Posted: 03 May 2016 | Premiered: 15 Dec 2015

Dimension Data

3,000 Australian Consumers Reveal what they Learned from 7,000 Digital Experiences
sponsored by SAP
WHITE PAPER: A recent study found that Australian's mobile and social customers want a digital experience that is "cohesive, available, and respectful." Learn how to deliver an optimal digital experience when you ensure alignment across all channels and personalize the customer experience.
Posted: 02 May 2016 | Published: 02 May 2016

SAP

Global Contact Center Benchmarking Report 2016
sponsored by Dimension Data
WHITE PAPER: Explore this global benchmarking report to uncover trends and statistics for contact centers in 2016, as well as tips on delivering a better customer experience.
Posted: 29 Apr 2016 | Published: 29 Apr 2016

Dimension Data

7-Eleven Cuts Campaign Lead Times by 80%, Optimizes Customer Experience
sponsored by Splunk
CASE STUDY: Discover in this case study how 7-Eleven overcame their manual data analysis and operational burdens, delivering a comprehensive overview of all internal data and analyzing the performance at every point-of-sale to optimize customer experience. Read on to experience an 80% reduction in lead time for promotional campaigns.
Posted: 28 Apr 2016 | Published: 28 Apr 2016

Splunk

Data Quality Challenges Hindering Your CRM Initiatives
sponsored by Trillium Software
WHITE PAPER: This white paper explores the top data challenges of CRM. Discover ideas on how you can address poor data quality to help ensure the success of your CRM initiatives.
Posted: 26 Apr 2016 | Published: 31 Dec 2015

Trillium Software

Navigating The Data Quality Challenges of CRM
sponsored by Trillium Software
WHITE PAPER: This white paper examines why data quality is essential to effective CRM initiatives and provides ideas on how you can achieve customer data integrity.
Posted: 25 Apr 2016 | Published: 25 Apr 2016

Trillium Software

How to choose the right CRM tools to purchase
sponsored by ComputerWeekly.com
RESOURCE: A lot rides on choosing the right CRM tools for your organization. Use our exclusive guide to get the right information to assist you in making the best choice when making a buying decision.
Posted: 18 Apr 2016 | Published: 10 Nov 2014

ComputerWeekly.com

Tesco.com Accelerates Development Through Deep Understanding of Customer Behavior
sponsored by Splunk
CASE STUDY: British grocery and general merchandise retailer Tesco wanted to better track and understand customer behaviors on their website Tesco.com. They turned to one platform to help them improve customer satisfaction and reduce revenue loss. Learn more now.
Posted: 12 Apr 2016 | Published: 12 Apr 2016

Splunk

How to choose the right CRM tools to purchase
sponsored by TechTarget
RESOURCE: A lot rides on choosing the right CRM tools for your organization. Use our exclusive guide to get the right information to assist you in making the best choice when making a buying decision.
Posted: 08 Apr 2016 | Published: 18 Apr 2014

TechTarget

Top 10 Call Center Technology Must Haves
sponsored by TechTarget
RESOURCE: Your input in our call center survey is critical in understanding top of mind challenges in CEM and call center management today. In our expert guide, Top 10 Call Center Technology Must-Haves you will learn how to deliver a great customer experience, create a customer experience strategy, and track the customer experience across all touch points.
Posted: 08 Apr 2016 | Published: 18 Mar 2014

TechTarget

Brand Loyalty in the Digital Age
sponsored by Axway
WHITE PAPER: In this challenging landscape discover how you can drive customer engagement and promote brand loyalty by using API management technologies. Download this white paper now to learn how you can deliver omnichannel engagement while ensuring security for corporate IT systems.
Posted: 24 Mar 2016 | Published: 24 Mar 2016

Axway

Enhance Your 360-Degree View of the Customer
sponsored by IBM
WHITE PAPER: In this white paper you will learn how to use big data to build an integrated, more personalized approach to marketing, business strategies, customer service and more.
Posted: 15 Mar 2016 | Published: 15 Mar 2016

IBM

Using Big Data Technologies to Better Understand and Engage Customers
sponsored by IBM
PRODUCT LITERATURE: In this paper, you will discover 5 high-value uses for big data and receive advice on how to exceed customer expectations of service by leveraging big data to produce an enhanced, 360-degree view of your consumers. Read on to turn your big data swell into a wealth of valuable information.
Posted: 14 Mar 2016 | Published: 31 Mar 2015

IBM

Optimize Sales Performance with Sales Intelligence Tools
sponsored by SearchCRM
EBOOK: How can you determine which sales leads are worth your time and which ones aren't likely to go anywhere? Discover how predictive lead-scoring software can help you zero in on the right prospects and drive better sales performance.
Posted: 29 Feb 2016 | Published: 29 Feb 2016

SearchCRM

Case Study: Analytics Strategy Empowers Natural Gas and Energy Supplier to Retain and Attract Customers
sponsored by IBM
CASE STUDY: This brief case study describes the analytics strategy that enabled a natural gas and energy supplier to minimize customer attrition and attract new customers. Discover how a customer-loyalty index and early warning indicators allowed them to reach out to unhappy customers with new offers and better customer service.
Posted: 14 Mar 2016 | Published: 06 Oct 2014

IBM

Aligning CRM Metrics with Business Goals
sponsored by Insightly
EGUIDE: This exclusive e-guide unveils the latest best practices for aligning CRM metrics with business goals. You'll learn expert tips on leveraging metrics for Salesforce and the call center, as well as uncover the importance of keeping metrics to a minimum.
Posted: 07 Mar 2016 | Published: 03 Mar 2016

Insightly

Reaching New Heights in Omnichannel Customer Service
sponsored by Zendesk
EGUIDE: This e-guide offers expert advice for creating a successful omnichannel customer experience by utilizing a unified user interface (UI), service clouds, self-service tools, and more. You'll also learn how to implement a unified contact record for customer interactions so that you can create a consistent, satisfying experience for your customers.
Posted: 02 Mar 2016 | Published: 26 Feb 2016

Zendesk

How to Select a CRM Tool
sponsored by Microsoft
EGUIDE: This expert e-guide offers considerations for buying the right CRM tool. You'll also take a closer look into Microsoft Dynamics CRM 2015 for a breakdown of features and functions.
Posted: 24 Feb 2016 | Published: 17 Feb 2016

Microsoft

How Metro Bank Creates Happy Customers
sponsored by Microsoft
CASE STUDY: This case study discusses how Metro Bank employed a CRM self-service tool, giving front-line agents quick access to the right information so they can deliver exceptional customer service.
Posted: 24 Feb 2016 | Published: 24 Feb 2016

Microsoft

Mobile CRM: Conquering the Data Integration Challenge
sponsored by Microsoft
EGUIDE: Without an effective way to integrate data from disparate systems, your mobile CRM can't help you optimize the customer experience. This expert guide explores how companies have overcome their data integration challenges to improve their mobile CRM.
Posted: 24 Feb 2016 | Published: 16 Feb 2016

Microsoft

The American Cancer Society's Multichannel Engagement Strategy Success Story
sponsored by Oracle Corporation
EGUIDE: In this e-guide, you will discover how the American Cancer Society's leadership is implementing a sophisticated multichannel engagement strategy to reach all those passionate about their cause. Download now to uncover how this strategy could be useful in helping your organization create meaningful multichannel engagement with your customers.
Posted: 23 Feb 2016 | Published: 17 Feb 2016

Oracle Corporation

Six Signs Your Customer Service Strategy Is Broken
sponsored by Oracle Corporation
EGUIDE: In the "age of the customer" business leaders and decision makers are focusing more than ever on designing customer experiences to attract, engage, and retain finicky consumers. This white paper aims to help CIO's achieve this goal by training them to recognize 6 ineffective customer service strategies.
Posted: 23 Feb 2016 | Published: 16 Feb 2016

Oracle Corporation
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CRM BEST PRACTICES DEFINITION (continued): …  salespeople,people providing service, and perhaps the customer directly could access information, matchcustomer needs with product plans and offerings, remind customers of service requirements, knowwhat other products a customer had purchased, and so forth.  Ask your CRM questions at ITKnowledgeExchange.comAccording to one industry view, CRM consists of:Helping an enterprise to enable its marketing departments to identify and target their bestcustomers, manage marketing campaigns and generate quality leads for the sales team.Assisting the organization to improve telesales, account, and … 

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