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CRM Best Practices

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ALSO CALLED: Customer Relationship Management Best Practices
DEFINITION: What is CRM (customer relationship management)?CRM (customer relationship management) is an information industry term for methodologies, software,and usually Internet capabilities that help an enterprise managecustomer relationships in an organized way. For example, an enterprise might build a database aboutits customers that described relationships in sufficient detail so that management,  … 
Definition continues below.
CRM Best Practices Reports
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Case Study - ABnote launches TransPromo platform for brazilian bank Bradesco
sponsored by GMC Software
CASE STUDY: When ABnote in Sao Paolo Brazil wanted to add promotional or educational messages to their transactional correspondence they turned to one platform to fulfill their communications needs and create a competitive advantage.Discover what platform enabled ABnote to implement this communications strategy with a very short timeline.
Posted: 09 Apr 2015 | Published: 09 Apr 2015

GMC Software

Embrace Cutting Edge Business Analytics with BI Modernization Services
sponsored by Hewlett-Packard Limited
VIDEO: Watch this featured video to learn how to embrace cutting edge business analytics. Understand how to modernize your Business Intelligence (BI) services, in order to better serve your customers.
Posted: 06 Apr 2015 | Premiered: 06 Apr 2015

Hewlett-Packard Limited

Use Analytics to Engage the Empowered Customer
sponsored by Hewlett-Packard Limited
WHITE PAPER: Access this content-packed white paper to understand how analytics services provide an end-to-end solution that offers rapid time-to-value for chief marketing officers and sales leaders. Read on and achieve new, profitable customers.
Posted: 03 Apr 2015 | Published: 30 May 2014

Hewlett-Packard Limited

20 Customer-Driven Do’s and Don’ts for Smart SAP Upgrades
sponsored by Panaya, Inc.
WHITE PAPER: In this white paper, you'll discover ways that you can upgrade your SAP software easily and seamlessly to provide the best end user experience for your organization. In addition, you'll access 20 customer-driven do's and don'ts for smart SAP upgrades.
Posted: 03 Apr 2015 | Published: 03 Apr 2015

Panaya, Inc.

Silverpop product demo
sponsored by Silverpop Systems Inc. an IBM Company
VIDEO: Discover how you can maximize the potential of three areas of your marketing plan by watching 3 in depth videos. Uncover tips and best practices to help your organization realize the business value in email, behavioral and automated marketing. Watch now to learn more.
Posted: 03 Apr 2015 | Premiered: 03 Apr 2015

Silverpop Systems Inc. an IBM Company

Improve your customer experience
sponsored by Hewlett-Packard Limited
WHITE PAPER: Learn how your customers respond to communications you send and validate your ability to deliver favorable customer experiences in this insightful white paper.
Posted: 03 Apr 2015 | Published: 30 Apr 2014

Hewlett-Packard Limited

10 Tips for Using Email to Drive Mobile Engagement - and Vise-Versa
sponsored by Silverpop Systems Inc. an IBM Company
WHITE PAPER: Access this white paper to get 10 tips for using email to drive mobile engagement in your customers.
Posted: 02 Apr 2015 | Published: 31 Dec 2014

Silverpop Systems Inc. an IBM Company

Equal Learning Opportunity for All: Open Captioning for Video Content Improves Accessibility and Efficiency
sponsored by D2L Corporation
WHITE PAPER: Access this white paper to understand the need for a flexible learning platform that encourages collaboration, while allowing for easy integration with other educational technologies. Discover different systems that bolster learning management across entire collegiate infrastructures.
Posted: 02 Apr 2015 | Published: 02 Apr 2015

D2L Corporation

5 Challenges to Building a Loyalty Program — and How to Overcome Them
sponsored by Silverpop Systems Inc. an IBM Company
WHITE PAPER: Discover how your business can overcome the top 5 challenges to building a loyalty program, to ensure customers come back and your revenue remains steady.
Posted: 02 Apr 2015 | Published: 02 Apr 2015

Silverpop Systems Inc. an IBM Company

Customer experience: Use a consultative approach to achieve customer satisfaction
sponsored by Hewlett-Packard Limited
WHITE PAPER: Discover how your organization can use a consultative approach to achieve customer satisfaction and boost revenue in this exclusive white paper. Build your own customer experience strategy by uncovering the 5 points that make up a successful customer experience initiative.
Posted: 02 Apr 2015 | Published: 31 Jan 2015

Hewlett-Packard Limited

Rise to the Next Level of Consumer Intelligence
sponsored by Hewlett-Packard Limited
WHITE PAPER: Access this rich white paper to understand how social media and mobile applications engage and influence consumer behaviors. Read on and learn best practices for advancing in these areas.
Posted: 02 Apr 2015 | Published: 30 Jun 2014

Hewlett-Packard Limited

The Forester Wave Enterprise Social Platforms
sponsored by Microsoft
WHITE PAPER: Access this Forrester Research Inc. market report to get a snapshot of the enterprise social market and gain insight into which brands are distinguishing themselves as industry leaders. Explore key components that differentiate products and uncover which products could meet the unique needs of your organization.
Posted: 01 Apr 2015 | Published: 05 Jun 2014

Microsoft

eBook: 5 Steps to Building a Customer Experience-Driven Contact Center
sponsored by Genesys
EBOOK: Download this eBook to learn how to orchestrate service delivery for important customer journeys, how you can empower agents with a 360 degree view of the customer across multiple channels, and find a simple and cost-effective route to delivering effortless omnichannel customer experiences.
Posted: 27 Mar 2015 | Published: 12 Nov 2014

Genesys

Secrets to Bolstering Customer Experience Management Strategies
sponsored by Oracle Corporation
EGUIDE: Access this expert e-guide to learn how a strong analytics program can boost customer loyalty by creating engaging personalized customer experiences for your organization. Read on to discover the critical role contact centers play in customer experience management. Uncover tips for optimizing your contact center.
Posted: 26 Mar 2015 | Published: 26 Mar 2015

Oracle Corporation

Data's Pivotal Role in Improving Customer Experience
sponsored by Oracle Corporation
EGUIDE: Access this expert e-guide to learn how you can improve your customer experience with quality customer data. Uncover 5 ways using data can lead to happier customers. Read on to see how companies like 7-Eleven, Walgreens, and Mazda have used cloud and mobile technology to boost customer loyalty and how this strategy could work for your business.
Posted: 25 Mar 2015 | Published: 25 Mar 2015

Oracle Corporation

Delivering excellent service in a multi-channel world
sponsored by Oracle Corporation UK Ltd
EGUIDE: Learn how your business can manage your customer's multichannel service experiences. Access this expert e-guide to discover how data analytics can facilitate a more individualized experience though seamless customer data. Read on to get tips for creating a personalized customer experience.
Posted: 25 Mar 2015 | Published: 25 Mar 2015

Oracle Corporation UK Ltd

Omni-Channel Digital Experiences Made Easy
sponsored by IBM
WHITE PAPER: Learn how your organization can capitalize on the popularity of mobile devices by delivering multichannel web experiences to any smartphone or tablet. Access this exclusive white paper to discover how you can identify devices and direct web experience, and build responsive multichannel mobile experiences, with one software platform.
Posted: 24 Mar 2015 | Published: 31 Oct 2012

IBM

Get The Most Out Of Multichannel Marketing Automation Software
sponsored by Teradata
EGUIDE: Learn more about how you can implement a seamless omni-channel communications system using automation to engage your customers across multiple touch points. Read on to get marketing automation software buying considerations
Posted: 20 Mar 2015 | Published: 20 Mar 2015

Teradata

The Business Value of CX: Deliver a Great Customer Experience
sponsored by Oracle Corporation
VIDEO: Watch this exclusive video to hear from Brian Curran, VP of customer experience strategy at Oracle. Listen as he gives an insightful overview of the complexities of customer experience, and learn how you can deliver outstanding experiences that fulfill customer desires, encourage loyalty, and boost revenue.
Posted: 19 Mar 2015 | Premiered: 25 Oct 2012

Oracle Corporation

The Business Value of CX: How to Keep Your Customers
sponsored by Oracle Corporation
VIDEO: Access this short video to hear from Vice President of customer experiences at Oracle, Brian Curran. Discover Brian's strategy for fostering sustainable growth through outstanding customer experiences and relationships. Watch more to learn how you can promote loyalty through customer empathy and connection.
Posted: 18 Mar 2015 | Premiered: 25 Oct 2012

Oracle Corporation

Why Cloud-Based Customer Service Is So Essential Now
sponsored by Oracle Corporation
VIDEO: Access this short video to hear from Vice President of customer experience strategy at Oracle, Brian Curran, on the benefits of using cloud technology to improve customer experience. Watch as he emphasizes key point like agility, quick set up, flexibility, and hybrid capabilities that come with cloud technology.
Posted: 16 Mar 2015 | Premiered: 25 Oct 2012

Oracle Corporation

Gartner Customer Strategies & Technologies Summit 2015
sponsored by Gartner
EVENT: Access this event brochure on the 2015 Gartner Customer Strategies & Technologies Summit on June 10-11 in London to find out more about this year's keynote speakers and presentations, along with information on three easy ways to register today.
Posted: 15 Mar 2015 | Published: 15 Mar 2015

Gartner

The Business Value of CX: Attracting New Customers
sponsored by Oracle Corporation
VIDEO: Access this brief video to hear from Brian Curran the VP of customer experience at Oracle to learn more about the fundamentals of attracting new customers and fostering loyalty through exceptional customer experiences.
Posted: 13 Mar 2015 | Premiered: 25 Oct 2012

Oracle Corporation

Case Study: Q-See Improves Customer Service in the Cloud
sponsored by Oracle Corporation
VIDEO: Access this brief video to hear from chief customer care officer Barry Lieberman of Q-See and learn more about their unique customer service needs and how they were able to solve them using oracle products. Continue on to determine if this product could be right for your business.
Posted: 13 Mar 2015 | Premiered: 13 Mar 2015

Oracle Corporation

HOSTING Empowers Customers with Oracle Service Cloud
sponsored by Oracle Corporation
VIDEO: Access this video to learn more about HOSTING's needs and how they were able to create exceptional customer experiences with up-to-the minute data. Watch now to learn how HOSTING was able to improve upon their customer experiences by gathering data along every touch point with cloud technology.
Posted: 13 Mar 2015 | Premiered: 13 Mar 2015

Oracle Corporation
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CRM BEST PRACTICES DEFINITION (continued): …  salespeople,people providing service, and perhaps the customer directly could access information, matchcustomer needs with product plans and offerings, remind customers of service requirements, knowwhat other products a customer had purchased, and so forth.  Ask your CRM questions at ITKnowledgeExchange.comAccording to one industry view, CRM consists of:Helping an enterprise to enable its marketing departments to identify and target their bestcustomers, manage marketing campaigns and generate quality leads for the sales team.Assisting the organization to improve telesales, account, and … 

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