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CRM Best Practices

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ALSO CALLED: Customer Relationship Management Best Practices
DEFINITION: What is CRM (customer relationship management)?CRM (customer relationship management) is an information industry term for methodologies, software,and usually Internet capabilities that help an enterprise managecustomer relationships in an organized way. For example, an enterprise might build a database aboutits customers that described relationships in sufficient detail so that management,  … 
Definition continues below.
CRM Best Practices Reports
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Optimize Your Workforce for the Omnichannel Revolution
sponsored by Genesys
EBOOK: Learn how to create comprehensive omnichannel workforce management by optimizing planning, forecasting, and scheduling to help you orchestrate your customers' journey and improve overall experiences.
Posted: 25 Aug 2017 | Published: 25 Aug 2017

Genesys

Best Practices for a Seamless Omnichannel Customer Experience
sponsored by Genesys
EBOOK: Find out how to create memorable customer experiences, map out the customer lifecycle, and align customer experiences with your brand values with 6 best practices.
Posted: 25 Aug 2017 | Published: 25 Aug 2017

Genesys

Omnichannel is No Longer Optional
sponsored by Genesys
EBOOK: Find out how contact centers can create real-time visibility into all interaction types to build and enhance their omnichannel strategies and meet their customers wherever they are.
Posted: 24 Aug 2017 | Published: 24 Aug 2017

Genesys

The Omnichannel Customer Engagement Playbook
sponsored by Genesys
EBOOK: Find out how mid-size and large contact centers can architect omnichannel CEM strategies that target each stage of the customer journey. Learn about the differences of omnichannel vs. multichannel, and uncover the potential benefits of these types of strategies.
Posted: 24 Aug 2017 | Published: 24 Aug 2017

Genesys

Technology Roadmap for Omnichannel Customer Engagement
sponsored by Genesys
EBRIEF: Siloed customer engagement channels are eliminating or at least significantly reducing the value of multichannel CRM, and they're not going away on their own. Inside, learn 4 steps that can help guide you on the path to delivering a truly engaging customer experience with very little disruption.
Posted: 24 Aug 2017 | Published: 24 Aug 2017

Genesys

7 Steps for Delivering Next-Generation Digital Customer Service
sponsored by Genesys
WHITE PAPER: Businesses across the globe are looking into how to use digital channels to more effectively serve their clients. Are you doing the same? Read on to learn 7 steps you can take to deliver next-gen digital customer service.
Posted: 24 Aug 2017 | Published: 24 Aug 2017

Genesys

Journey Mapping: An Outside-in Approach to Delivering Great Customer Experiences
sponsored by Genesys
WHITE PAPER: In this digitally disrupted environment, journey mapping your customer's buying cycle could be the best way to nurture customer loyalty. But just what is journey mapping? Read on to get this question answered, and to learn how journey maps improve customer experience, a 4 step approach to journey map research, and more.
Posted: 24 Aug 2017 | Published: 24 Aug 2017

Genesys

Engage with Customers in an Ultra-Connected Era
sponsored by Genesys
EBOOK: Find out how to use an integrated cloud-based contact center management system to orchestrate sound omni-channel strategies and deliver differentiated customer experiences. Learn how to make your contact center mobile and social media friendly and increase customer engagement.
Posted: 23 Aug 2017 | Published: 23 Aug 2017

Genesys

Contact Center Economics and the Cloud
sponsored by Genesys
EBOOK: Weigh the benefits of moving important contact center apps, systems, and data to the cloud. Find out how to strike the balance between cloud and on-premise deployment for your contact center by assessing key factors like the size and geographic location of your company.
Posted: 23 Aug 2017 | Published: 23 Aug 2017

Genesys

Best Practices for a Seamless Omnichannel Customer Experience
sponsored by Genesys
EBOOK: Find out how to create memorable customer experiences, map out the customer lifecycle, and align customer experiences with your brand values with 6 best practices.
Posted: 22 Aug 2017 | Published: 22 Aug 2017

Genesys

Removing the Barriers to Automating Quality Assurance
sponsored by NICE Systems, Inc
WHITE PAPER: Explore 4 barriers to true quality management automation in contact centers and how to overcome them. Discover how to get the most out of your quality management processes and data by paving the way for the automation.
Posted: 18 Aug 2017 | Published: 18 Aug 2017

NICE Systems, Inc

Harness the Power of the Cloud to Engage Your Customers, Employees and Business
sponsored by NICE Systems, Inc
WHITE PAPER: Discover how to use a cloud-based workforce management (WFM) platform to simplify, automate, and scale your contact center's WFM infrastructure and operations.
Posted: 17 Aug 2017 | Published: 17 Aug 2017

NICE Systems, Inc

The State of Contact Center Workforce Management
sponsored by NICE Systems, Inc
RESEARCH CONTENT: This ICMI research report examines the role played by workforce management (WFM) in making sure contact centers have the right people with the right skills and resources in place to deliver quality customer service. Uncover the report's key findings and learn how to apply WFM best practices to contact centers.
Posted: 17 Aug 2017 | Published: 17 Aug 2017

NICE Systems, Inc

Keeping the Romance Alive to Attract and Retain Customers
sponsored by SAP Hybris
WHITE PAPER: Uncover tips for improving customer relationships so that you can increase brand trust, customer engagement, and customer loyalty.
Posted: 15 Aug 2017 | Published: 24 Jul 2017

SAP Hybris

Customer Relationship Management 101
sponsored by Salesforce
EBOOK: In this e-book, explore CRM and discover 5 ways it helps you grow your business, 7 unmistakable signs that you need CRM, how Salesforce can help shape your CRM strategy, and more.
Posted: 11 Aug 2017 | Published: 11 Aug 2017

Salesforce

The New Rules For Skills-Based Routing to Improve Your Customer Experience
sponsored by Mitel Networks Limited
VIDEO: Skills-based routing has been around for a long time, but now it has evolved to the point where it has become a key differentiator for contact centers looking to enhance their customer experiences. Learn how to redefine skills-based routing to filter interactions with customers via calls, email, web chat, and SMS.
Posted: 10 Aug 2017 | Premiered: 27 Jul 2017

Mitel Networks Limited

CRM and Digital Opportunities for Today's SMBs
sponsored by Salesforce
WHITE PAPER: This report, commissioned by Salesforce, aims to identify potential areas SMBs can improve when it comes to using CRM and digital technology. Learn how to create more targeted, personalized marketing strategies, orchestrate multichannel strategies, assess the potential financial benefits of CRM, and more.
Posted: 10 Aug 2017 | Published: 10 Aug 2017

Salesforce

Omnichannel Strategies and APIs: Redefine Your Customer Relationships
sponsored by MuleSoft
WHITE PAPER: New channels and new ways of interacting with customers emerge rapidly – meaning that creating omnichannel strategies is a key to future-proofing your business, not just a differentiator for the here and now. Explore how an API-led approach helps you deliver successful omnichannel customer experiences.
Posted: 19 Jun 2017 | Published: 19 Jun 2017

MuleSoft

The Public Sector Guide to Social Media Strategy and Policy
sponsored by Smarsh
RESOURCE: This guide outlines some practical steps you can take to develop a social media strategy and policy to help gain the maximum value from your online efforts.
Posted: 15 Jun 2017 | Published: 15 Jun 2017

Smarsh

Datasheet: SAP Hybris Commerce Cloud
sponsored by SAP Hybris
WHITE PAPER: Learn how SAP Hybris Commerce Cloud can help your business become omnichannel, deliver contextual customer experiences, and unify customer processes.
Posted: 12 Jun 2017 | Published: 12 Jun 2017

SAP Hybris

Digital Trends Reshaping the Buying Experience
sponsored by SAP Hybris
WHITE PAPER: Forrester has found that 75% of B2B buyers prefer to self-educate rather than speak to a sales representative. Uncover more stats, trends, and technologies reshaping the buying experience and what you can do to leverage new tools.
Posted: 12 Jun 2017 | Published: 12 Jun 2017

SAP Hybris

CRM Suites For Midsize Organizations
sponsored by SAP Hybris
WHITE PAPER: Large CRM vendors increasingly offer broader and deeper capabilities that increase their complexity. Still, some vendors are delivering modern interfaces and mobile-first strategies that address specific business problems. Which tools truly work in an enterprise setting? Learn how Forrester has rated 11 CRM vendors.
Posted: 12 Jun 2017 | Published: 21 Nov 2016

SAP Hybris

Creating a Connected Customer Experience: Best Practices & Industry Analysis Report
sponsored by MuleSoft
RESEARCH CONTENT: Customer experience is more important than ever. Increasing numbers of businesses see customer experience as the key battleground, where fortunes can be made or lost. In this research report, discover a number of best practices and barriers to consider when connecting your customer experience to deliver a seamless experience.
Posted: 09 Jun 2017 | Published: 09 Jun 2017

MuleSoft

Vendor Analysis for Multichannel Customer Engagement Tools
sponsored by SAP Hybris
WHITE PAPER: Forrester has assessed 22 vendors that offer machine learning, personalization, and ad tech features designed to help marketers interact with their audience. Uncover which 5 capabilities companies should look for to make the decision-making process smoother.
Posted: 08 Jun 2017 | Published: 08 Jun 2017

SAP Hybris

11 Hot E-Commerce Vendors And How They Stack Up
sponsored by SAP Hybris
WHITE PAPER: In this Forrester Research report, learn why firms are investing in e-commerce technology that supports full spectrum selling, personalized digital customer experiences, data-driven merchant tools, and more.
Posted: 06 Jun 2017 | Published: 24 Mar 2017

SAP Hybris
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CRM BEST PRACTICES DEFINITION (continued): …  salespeople,people providing service, and perhaps the customer directly could access information, matchcustomer needs with product plans and offerings, remind customers of service requirements, knowwhat other products a customer had purchased, and so forth.  Ask your CRM questions at ITKnowledgeExchange.comAccording to one industry view, CRM consists of:Helping an enterprise to enable its marketing departments to identify and target their bestcustomers, manage marketing campaigns and generate quality leads for the sales team.Assisting the organization to improve telesales, account, and … 

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