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CRM Best Practices

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ALSO CALLED: Customer Relationship Management Best Practices
DEFINITION: What is CRM (customer relationship management)?CRM (customer relationship management) is an information industry term for methodologies, software,and usually Internet capabilities that help an enterprise managecustomer relationships in an organized way. For example, an enterprise might build a database aboutits customers that described relationships in sufficient detail so that management,  … 
Definition continues below.
CRM Best Practices Reports
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Customer-Focused Organizations Must Take A Strategic Approach To “Identity Relationship Management”
sponsored by ForgeRock
WHITE PAPER: Forrester Consulting has evaluated companies' IAM practices and requirements when it comes to customer-facing scenarios versus employee-facing ones. Read on and discover why it pays to implement IRM solutions that treat customer identities, and their identity data, as mission-critical for the top line of the business.
Posted: 17 Nov 2015 | Published: 31 Jan 2014


Assessing the Business Value of IBM Digital Experience on Cloud
sponsored by IBM
WHITE PAPER: View this IDC research report to learn how businesses are adopting cloud technologies to improve customer experiences, and discover vendor capabilities that can lead to: cost reductions, increased productivity, and more.
Posted: 17 Nov 2015 | Published: 17 Nov 2015


Differentiate by Providing Predictive Experiences
sponsored by 24/7 Customer
WHITE PAPER: Customers expect that providers will know all about their relationship and will put that data to work to engage them at the right time in the right channel, to help complete their sales and service journeys. Access this white paper now to learn how your business can take advantage of predictive analytics to create exceptional experiences.
Posted: 13 Nov 2015 | Published: 13 Nov 2015

The Digital Chat Agent: A New Kind of Human Talent for Customer Engagement
sponsored by 24/7 Customer
WHITE PAPER: Access this white paper now to learn how to engage customers on any channel with digital agents. In addition, read on to get 6 components that you need to enable digital chat agents.
Posted: 13 Nov 2015 | Published: 13 Nov 2015

A Brief Guide on Using Enterprise Mobile Apps: 8 Considerations
sponsored by Good Technology
WHITE PAPER: In this MDM guide, you will key into 8 considerations for developing and deploying mobile business apps. Read on now to gain insight into the best mobile management strategies for MAM, CRM, and more.
Posted: 13 Nov 2015 | Published: 13 Nov 2015

Good Technology

Visual IVR: Make Self Service Simple and Reduce Your Costs
sponsored by 24/7 Customer
WHITE PAPER: Access this white paper now to discover how visual IVR can simplify your self-service while reducing costs for your organization. Read on to get 6 tips you should know before implementing a large-scale visual IVR project
Posted: 13 Nov 2015 | Published: 13 Nov 2015

Cactus Uses Map to Think Local and Grow Jackson Hole Revenue
sponsored by Sysomos
CASE STUDY: This brief case study considers how one winter vacation destination was able to leverage smart marketing software to become a year-long resort. Access now for a look into the tools they used, the successes they saw, and how they were able to bolster their revenues.
Posted: 12 Nov 2015 | Published: 12 Nov 2015


How a National Retailer Evolved Its Chat to Get Shoppers What They Want
sponsored by 24/7 Customer
WHITE PAPER: One national retailer began offering various versions of chat technology to provide service to customers. After several implementations they moved to one system to provide, in-context real time service to customers even during off-peak hours. Discover what system enabled this company to employ best practices when engaging with visitors.
Posted: 11 Nov 2015 | Published: 11 Nov 2015

Citizen -Centered Service Delivery
sponsored by IBM
WHITE PAPER: When citizens have high expectations of the types of services their government should be providing the stakes are high for government service programs.This paper explores one possible way for governments to interact with their citizens through Citizen-Centered Service Delivery.
Posted: 10 Nov 2015 | Published: 28 Feb 2013


The Paths to Predictive Experience: How Great Companies combine Engagement, Data, and Company Focus for better outcomes
sponsored by 24/7 Customer
WHITE PAPER: This white paper will show you how converging factors—the Paths to Predictive Experience—made Predictive Analytics the logical next step in creating customer experiences that improve customer loyalty and business outcomes. Read on to learn more about how predicative analytics may be useful to your business.
Posted: 10 Nov 2015 | Published: 10 Nov 2015

Operators Aren’t Standing By: How One Bank is Saving Tens of Millions of Dollars with Better Customer Service
sponsored by 24/7 Customer
CASE STUDY: Discover how one bank was able to improve customer service by adopting chat technology to engage the right customers at their moment of need. Download this case study now to learn about the benefits of chat technology, and for ideas on how you can provide better service at every touch point.
Posted: 10 Nov 2015 | Published: 10 Nov 2015

Computer Weekly Case Study: Coventry and Warwickshire Growth Hub stokes local business with CRM
sponsored by Microsoft
EGUIDE: In this eGuide learn which specific CRM system Warwickshire & Coventry Growth Hub have leveraged to become more effective; enabling clear mapping, flexibility in working locations and a significant reduction in time spent on data management tasks.
Posted: 05 Nov 2015 | Published: 05 Nov 2015


Capitalize on Customer Insight and Expand your Business with Cloud
sponsored by IBM
VIDEO: Tune into this brief video to discover how SaaS can help deliver the customer insights you need to generate revenue from social, historical and operational data.
Posted: 04 Nov 2015 | Premiered: 22 Feb 2015


Alabama Natural Gas Distributor Energizes Sales Force with OpenText
sponsored by OpenText
CASE STUDY: Discover how Alagasco was able to increase employee productivity and enhance service with a centralized content management system integrated with their SAP. Read on to learn if this solution could be right for your organization.
Posted: 29 Oct 2015 | Published: 31 Dec 2014


Recent Innovations in Lead Engagement Technology Give Your Leads a Reason to Talk Back
sponsored by Conversica
WHITE PAPER: In this resource, you'll discover how recent innovations in lead engagement technology can enable your sales team to connect with every lead, every time by giving your leads a reason to talk back.
Posted: 27 Oct 2015 | Published: 27 Oct 2015


Salesforce API Integration Cheat Sheet
sponsored by Cloud Elements
RESOURCE: This infographic is your "cheat sheet" to a successful Salesforce API integration. Rely on this quick guide to build an integration that can help the business access customers, accounts, contacts, leads, opportunities, and sales revenue data back in your app.
Posted: 27 Oct 2015 | Published: 27 Oct 2015

Cloud Elements

Leveraging a Single Commerce Solution Across all Channels to Improve Customer Experience
sponsored by NetSuite
WHITE PAPER: This white paper reveals the challenges retailers have to overcome in order to reach customers in the digital age. Get insights into why customer experience management is important, and how to provide a consistent customer experience across all channels.
Posted: 26 Oct 2015 | Published: 26 Oct 2015


Cisco Collaboration Endpoints
sponsored by Global Knowledge
WHITE PAPER: This white paper provides you with product specifications and capabilities for Cisco's phone, desktop, and large screen immersive videoconferencing options.
Posted: 21 Oct 2015 | Published: 21 Oct 2015

Global Knowledge

Cisco Unified Collaboration Solutions Infrastructure Overview
sponsored by Global Knowledge
WHITE PAPER: Learn how Cisco Unified Collaboration infrastructure products can help you provide everything from call control which provides signaling and dial plan support to the expressway series providing firewall traversal for external access.
Posted: 21 Oct 2015 | Published: 21 Oct 2015

Global Knowledge

Gain New Insights and Enhance Consumer Engagements
sponsored by IBM
WHITE PAPER: Access this white paper and discover ways to capitalize on consumer data to drive desired business outcomes and increase marketing ROI.
Posted: 20 Oct 2015 | Published: 29 May 2015


Elie Tahari Combines Fashion Savvy with Powerful Analytics
sponsored by IBM
CASE STUDY: Access this case study to learn how one major fashion label unified their data silos, allowing them to make better decisions on which products to ship to each store, which items to order from suppliers, and much more.
Posted: 19 Oct 2015 | Published: 30 Apr 2014


IBM Lift Analytics for Retail
sponsored by IBM
WHITE PAPER: In the following white paper, learn how to pair retail data with retail analytics to generate new retail insights through powerful analysis, all while creating capabilities that focus on improving shopper marketing and retail merchandising efforts. Access now and learn how to help drive better business outcomes in your business today.
Posted: 19 Oct 2015 | Published: 19 Oct 2015


How Leading Retailers Optimize the Customer Journey
sponsored by IBM
WHITE PAPER: Access this report to see how leading retailers personalize the customer experience using analytics, collaboration, and merchandising best practices.
Posted: 19 Oct 2015 | Published: 31 Jul 2013


The Value of Smarter Merchandising
sponsored by IBM
WHITE PAPER: This white paper presents a customer-centric strategy that encompasses assortment planning, merchandising execution, customer and product attribute management, and pricing and promotion strategy. Learn how you can place the customer at the center of this entire process.
Posted: 16 Oct 2015 | Published: 29 Jul 2011


Yakult’s New Product Sales in the Netherlands Increase 15 to 20%
sponsored by TIBCO Software Inc.
CASE STUDY: In this brief case study, you'll learn how a leading probiotic beverage company was able to distinguish sales drivers from non-drivers by upgrading from time-consuming spreadsheets. Find out how the right analytics strategy can help you reap similar benefits.
Posted: 15 Oct 2015 | Published: 07 Jul 2015

TIBCO Software Inc.
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CRM BEST PRACTICES DEFINITION (continued): …  salespeople,people providing service, and perhaps the customer directly could access information, matchcustomer needs with product plans and offerings, remind customers of service requirements, knowwhat other products a customer had purchased, and so forth.  Ask your CRM questions at ITKnowledgeExchange.comAccording to one industry view, CRM consists of:Helping an enterprise to enable its marketing departments to identify and target their bestcustomers, manage marketing campaigns and generate quality leads for the sales team.Assisting the organization to improve telesales, account, and … 

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