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CRM Best Practices

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ALSO CALLED: Customer Relationship Management Best Practices
DEFINITION: What is CRM (customer relationship management)?CRM (customer relationship management) is an information industry term for methodologies, software,and usually Internet capabilities that help an enterprise managecustomer relationships in an organized way. For example, an enterprise might build a database aboutits customers that described relationships in sufficient detail so that management,  … 
Definition continues below.
CRM Best Practices Reports
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The Future of Sales: Insights From 14 Thought Leaders
sponsored by Salesforce.com
EBOOK: What do the next 5 years hold for the sales profession? In this resource, 14 of the industry's foremost thought leaders answer this pressing question. Read on to uncover these experts' valuable predictions, insights, and suggestions.
Posted: 29 May 2015 | Published: 29 May 2015

Salesforce.com

Do You Fit the Profile That Wins More Sales?
sponsored by Salesforce.com
EBOOK: There are 5 main ways that salespeople behave with customers, and groundbreaking research has just discovered that one profile crushes quota more than any other. Access this e-book today to reveal the surprising answer, and to learn 3 key steps to growing effective sales reps within your company.
Posted: 29 May 2015 | Published: 29 May 2015

Salesforce.com

Best Practices In Customer Experience Management
sponsored by Microsoft
EGUIDE: This e-guide from the experts at SearchCRM.com explores the role of social media in customer experience management (CEM), and offers tips, tricks and best practices for driving CEM success.
Posted: 29 May 2015 | Published: 19 Nov 2013

Microsoft

Take Advantage of Multi-Channel to Improve CEM
sponsored by Microsoft
EGUIDE: In this expert e-guide, explore the benefits and business drivers of integrating your data across all channels. Discover what tools and strategies you'll need to achieve a truly integrated, cross-channel customer experience.
Posted: 29 May 2015 | Published: 10 Oct 2014

Microsoft

Delek Motors Gains a 360° View Into Customers' Experiences with CRM
sponsored by Open Legacy
WHITE PAPER: Read this white paper to find out how a CRM system enabled Delek Motors to save time and improve productivity through a streamlined user interface, and how Delek increased its conversion rate through effective lead management and marketing.
Posted: 28 May 2015 | Published: 31 Jan 2015

Open Legacy

When Hot Leads Go Cold: Three Pitfalls to Avoid
sponsored by Conversica
WHITE PAPER: This resource discusses 3 common pitfalls that render sales reps ineffective in truly engaging customers. Read on to learn what your business needs to do to avoid missing critical sales opportunities due to outdated strategies.
Posted: 28 May 2015 | Published: 28 May 2015

Conversica

The Knowledge Base of the Future :Five Cutting-Edge Ideas You Can Implement Now
sponsored by Verint Systems
WHITE PAPER: Access this white paper to get 5 cutting edge ideas you can implement now to build a CRM-focused knowledge base.
Posted: 27 May 2015 | Published: 31 Dec 2014

Verint Systems

What Happens When a Contact Center's Communication Systems Fail 72 Hours Before Black Friday?
sponsored by IR
CASE STUDY: 72 hours before Black Friday, one organization's critical communication systems began to fail and business continuity systems crashed. Access this case study to find out what happened; why the outages occurred in the first place; and how to prevent a similar catastrophe within your organization.
Posted: 27 May 2015 | Published: 31 Dec 2014

IR

Successful Customer Experience Management Strategy in a Social World
sponsored by Microsoft
EGUIDE: In this e-guide readers will find best practices for a successful CEM strategy which includes social interactions as well as insight into why social CRM is a business imperative that must be addressed.
Posted: 26 May 2015 | Published: 26 May 2015

Microsoft

3 Easy Steps to Automating Your Sales Cycle
sponsored by Salesforce.com
WHITE PAPER: This resource explains how you can better understand, streamline, and automate your sales process with a CRM solution customized to meet your team's needs.
Posted: 26 May 2015 | Published: 26 May 2015

Salesforce.com

Using Technology to Gain visibility Into Customer Experiences
sponsored by Microsoft
EGUIDE: This e-Guide explains the necessity of cross-channel communication to guaranteeing consistent customer support and explores the benefits of incorporating customer analytics into your CRM strategy.
Posted: 26 May 2015 | Published: 04 Mar 2015

Microsoft

Simplify Customer Service with 360-Degree View of the Customer
sponsored by Verint Systems
WHITE PAPER: Discover how your organization can work to simplify your customer service applications with a 360-degree view of the customer. Learn how your employees can have access to transaction, interaction, and profile information in a single place to pick up customer conversations where they left off.
Posted: 26 May 2015 | Published: 31 Dec 2014

Verint Systems

Join the Social Sales Revolution
sponsored by PGi
WHITE PAPER: New technology can be revolutionary in the right hands, but it can also deluge an under-skilled sales team. This guide explores the current state of customer relations, and offers a 5 step program to improving social sales techniques. Discover how to create honest, authentic relationships through better access to information.
Posted: 24 May 2015 | Published: 15 May 2015

PGi

Beyond ESB Architecture: How APIs Displace ESBs and SOA in the Enterprise
sponsored by Apigee
EBOOK: This informative eBook discusses the fundamental mismatch between modern applications and enterprise service bus (ESB) architecture. Read on to learn about the need for enterprises to move beyond ESBs with APIs in support of today's new generation of apps.
Posted: 22 May 2015 | Published: 22 May 2015

Apigee

Realizing the Value of Contextual Knowledge: Four Capabilities to Achieve Success
sponsored by Verint Systems
WHITE PAPER: Discover how your organization can gain critical benefits for gains and productivity in the fields of customer service and cost reduction.
Posted: 22 May 2015 | Published: 22 May 2015

Verint Systems

Top Customer Service Trends – How are you positioned for 2015?
sponsored by Verint Systems
RESOURCE: Determine if your organization is keeping up with the top customer service trends of 2015 by exploring this visual report. Learn why many organizations are prioritizing digital channels and discover new areas for business investment.
Posted: 22 May 2015 | Published: 22 May 2015

Verint Systems

A Strategic Approach to Customer Engagement Optimization
sponsored by Verint Systems
WHITE PAPER: Access this white paper to learn how your organization can optimize your customer engagement over multiple channels, to gain benefits like increased customer loyalty, enhanced performance and revenue, reduced risk and operating costs, and more.
Posted: 21 May 2015 | Published: 31 Dec 2014

Verint Systems

Managing Enterprise Applications Workloads in the Cloud
sponsored by IBM
WHITE PAPER: Read this white paper to explore the different types of cloud engagements for application environments. Learn about the benefits and limitations the cloud involves, and the pain points faced when deploying ERP and CRM in cloud environments.
Posted: 20 May 2015 | Published: 20 May 2015

IBM

DMPs and CDPs and CRMs – Oh My!
sponsored by BlueConic
VIDEO: Access this webinar to hear from Cory Munchbach, Director of Product Marketing at BlueConic. Learn how customer data platforms can provide you with full access to your customers' information and enable your company to tackle specific roadblocks in the full utilization of your consumer data.
Posted: 18 May 2015 | Premiered: 30 Apr 2015

BlueConic

Start Using Always-on Optimization in Four Steps
sponsored by BlueConic
VIRTUAL SEMINAR: Learn how your organization can gain a competitive edge with accurate testing in this official webinar. Discover how 4 easy steps can bring you closer to optimizing your customer journey to drive sales and increase customer satisfaction.
Posted: 15 May 2015 | Premiered: 25 Mar 2015

BlueConic

4 Steps To a User-driven Marketing Strategy
sponsored by BlueConic
VIDEO: Access this in-depth webinar hosted by the American Marketing Association to discover a roadmap for creating or developing your user-driven marketing experience. In 4 easy steps learn how you can cater to your customers' needs to reap the benefits of a personalized marketing strategy.
Posted: 15 May 2015 | Premiered: 10 Feb 2015

BlueConic

From transactions to relationships: Connecting with a transitioning shopper
sponsored by IBM
WHITE PAPER: Access this exclusive white paper to learn how organizations are fostering relationships through customer experience to promote stickiness. Discover how your business can boost sales drive revenue with top notch customer service across media channels.
Posted: 13 May 2015 | Published: 31 May 2013

IBM

Maturity model: User-driven Marketing: Based on best practices from leading marketers over the last 4 years
sponsored by BlueConic
WHITE PAPER: Access this white paper to gain insight from organizations who have successfully implemented a user-driven marketing strategy. Discover the steps they took towards success and use their journeys as a benchmark for your current plans and developments.
Posted: 13 May 2015 | Published: 13 May 2015

BlueConic

Case Study: How Easy Taxi Delivered Better User Experiences
sponsored by HERE
WHITE PAPER: This brief case study presents map-related challenges faced by rideshare app companies and their customers. Discover features that enable these companies with a reliable mapping strategy, along with their inherent benefits
Posted: 13 May 2015 | Published: 13 May 2015

HERE

Shoppers Disrupted - Retailing through the noise
sponsored by IBM
WHITE PAPER: To discover what the "new normal" will look like in the world of retail IBM commissioned a study of over 11,000 respondents. To get the results of their report and examine major trends disrupting the retail landscape access this exclusive white paper.
Posted: 11 May 2015 | Published: 31 Jan 2015

IBM
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CRM BEST PRACTICES DEFINITION (continued): …  salespeople,people providing service, and perhaps the customer directly could access information, matchcustomer needs with product plans and offerings, remind customers of service requirements, knowwhat other products a customer had purchased, and so forth.  Ask your CRM questions at ITKnowledgeExchange.comAccording to one industry view, CRM consists of:Helping an enterprise to enable its marketing departments to identify and target their bestcustomers, manage marketing campaigns and generate quality leads for the sales team.Assisting the organization to improve telesales, account, and … 

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