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CRM Best Practices

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ALSO CALLED: Customer Relationship Management Best Practices
DEFINITION: What is CRM (customer relationship management)?CRM (customer relationship management) is an information industry term for methodologies, software,and usually Internet capabilities that help an enterprise managecustomer relationships in an organized way. For example, an enterprise might build a database aboutits customers that described relationships in sufficient detail so that management,  … 
Definition continues below.
CRM Best Practices Reports
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Beverage Manufacturer Protects the Bottom Line with Voice Analytics
sponsored by Calabrio, Inc.
CASE STUDY: This white paper details how a specific solution was able to isolate one company's call recordings and categorize them by subject matter with the help of powerful speech analytics. Discover how technology like this can help your business make proactive improvements across the organization to increase customer satisfaction.
Posted: 07 Aug 2015 | Published: 07 Aug 2015

Calabrio, Inc.

Speed, Scale, Security: Orchestrating a Great Download Experience
sponsored by Limelight Networks, Inc.
WHITE PAPER: This white paper describes which systems, infrastructures, and processes can make your software available faster despite latency challenges. Learn how to optimize quick and efficient delivery of your files.
Posted: 07 Aug 2015 | Published: 07 Aug 2015

Limelight Networks, Inc.

Empower Your Contact Center Agents to Deliver Great Customer Experiences with an Omnichannel Desktop
sponsored by Genesys
RESOURCE: Most companies today can support multi-channel customer interactions such as voice, email and chat, but typically cannot share context across all channels. This white paper discusses how an omnichannel desktop can empower contact center agents, how you can reduce transfers and lower contact duration, while boosting customer satisfaction and more.
Posted: 07 Aug 2015 | Published: 07 Aug 2015

Genesys

Best Practices for Delivering a Seamless Omnichannel Customer Experience
sponsored by Genesys
RESOURCE: Companies that can deliver a seamless omnichannel customer experience (CX) across multiple channels and touch points can develop a significant competitive advantage, reduce customer churn and increase profit. Download this eBook to learn 6 Best Practices to help you design and deliver omnichannel CX.
Posted: 07 Aug 2015 | Published: 07 Aug 2015

Genesys

Journey Mapping: An Outside-in Approach to Delivering Great Customer Experiences
sponsored by Genesys
EBOOK: Customer Journey Management is an omnichannel customer engagement technique that involves taking an outside-in approach from the customer's perspective to improve customer experience (CX) for your most important customer's journeys.
Posted: 06 Aug 2015 | Published: 31 Dec 2014

Genesys

Why CIOs Should Modernize their Contact Centers Now
sponsored by Genesys
WHITE PAPER: This TechTarget white paper is a must read for CIOs looking to justify the investment needed to modernize their contact center technology platform.
Posted: 06 Aug 2015 | Published: 31 Dec 2014

Genesys

Best Practices for Contact Center Routing
sponsored by Genesys
WHITE PAPER: This white paper provides a step by step guide, with use cases and examples, to help you build a flexible and effective contact center routing strategy.
Posted: 06 Aug 2015 | Published: 17 Sep 2014

Genesys

CRM Licensing and Pricing Guide
sponsored by Microsoft
WHITE PAPER: In this guide, you'll improve your understanding of how to license cloud-based CRM. Access now to learn more about user licenses and how to choose the services right for your organization.
Posted: 05 Aug 2015 | Published: 14 May 2015

Microsoft

The 2015 Guide to More Insightful Marketing
sponsored by Microsoft
WHITE PAPER: In this white paper, you'll learn how to enable your marketing team to seamlessly go from planning to execution to measure campaigns across multiple channels.
Posted: 05 Aug 2015 | Published: 17 Sep 2014

Microsoft

The Impact of Social Media on Sales Quota and Corporate Revenue
sponsored by Microsoft
WHITE PAPER: Is social media the new selling medium to reach today's more informed, busier buyer? This research report sheds light on the impact that social media has on sales teams' ability to meet revenue goals.
Posted: 05 Aug 2015 | Published: 01 Jul 2015

Microsoft

Making Targeted, Personalized and Timely Marketing Messages Deliver Value
sponsored by IBM
WHITE PAPER: This white paper addresses consumer insight challenges as well as today's market dynamics. Uncover quick, cost-effective methods for organizing and analyzing a wealth of consumer information while improving returns on marketing spend.
Posted: 05 Aug 2015 | Published: 31 Mar 2015

IBM

Brand Enthusiasm: More Than Loyalty
sponsored by IBM
WHITE PAPER: This study reflects the new reality: consumer propensity is alive and well. Read on and learn how to use this information to revitalize your strategy for communicating, engaging and sharing with customers.
Posted: 05 Aug 2015 | Published: 28 Nov 2014

IBM

Case Study: Kaffee Partner Perks up Sales Revenues and Customer Loyalty
sponsored by IBM
CASE STUDY: This brief case study examines how a leader in coffee systems delved deeper into buyer behavior insights and succeeded in tailoring product offers to customers' individual demands. Learn how these actions can improve conversion rates and boost sales within your own organization.
Posted: 05 Aug 2015 | Published: 31 Jan 2014

IBM

Acquire, Grow, and Retain Customers: The Business Imperative for Big Data and Analytics
sponsored by IBM
WHITE PAPER: This white paper presents strategies for gaining a holistic view of your customers with big data and analytics. Discover detailed approaches for effectively using these technologies as well as four beneficial outcomes.
Posted: 05 Aug 2015 | Published: 31 Dec 2013

IBM

Social Intelligence Guide for Marketing
sponsored by Microsoft
WHITE PAPER: This informative white paper explores expert insights for maximizing ROI on social channels.
Posted: 04 Aug 2015 | Published: 01 Jul 2015

Microsoft

Customer Analytics in Action
sponsored by IBM
VIDEO: This brief video stresses the importance of engaging with your customers. Learn how to enable customer service with business analytics so they can be supportive through every step of the customer experience.
Posted: 04 Aug 2015 | Premiered: 04 Aug 2015

IBM

Case Study: How one Retailer Association Improved Sales and their Image
sponsored by IBM
CASE STUDY: This brief case study reveals what happened when a major player in the fashion retailer industry analyzed social conversations for a full year. Discover how to note key concepts that influence brand perception and purchase decisions.
Posted: 04 Aug 2015 | Published: 30 Sep 2014

IBM

Delivering Content to the Broadcast Quality Generation
sponsored by Limelight Networks, Inc.
WHITE PAPER: In this white paper, you'll learn why catering to tech-savvy young adults is your new business imperative. Learn which emerging technologies are needed in order to meet the growing demand for immediate content delivery.
Posted: 04 Aug 2015 | Published: 03 Aug 2015

Limelight Networks, Inc.

Banks are Striking Gold in the Contact Center
sponsored by Calabrio, Inc.
WHITE PAPER: This resource details how banking contact centers can streamline operations and drive success by discovering the true nature of all customer conversations. Access this white paper to discover how your bank can utilize analytics software to extract the highest value out of your contact centers.
Posted: 04 Aug 2015 | Published: 04 Aug 2015

Calabrio, Inc.

The ABCs of Sales in the Modern Era
sponsored by Microsoft
WHITE PAPER: In this e-book, you'll explore the issues facing sales today, along with the changes and developments your sales teams need to understand to succeed in the modern market.
Posted: 03 Aug 2015 | Published: 03 Aug 2015

Microsoft

Case Study: Turn Big Data and Analytics into Big Results
sponsored by IBM
VIDEO: In this video, C Spire's brand platforms and analytics manager Justin Croft illustrates his company's success with business analytics. Discover your own success with these tools when you learn how to be effective with customer insights.
Posted: 03 Aug 2015 | Premiered: 03 Aug 2015

IBM

Deliver 3D Actionable Customer Insight and Drive Sales and Satisfaction
sponsored by IBM
VIDEO: This brief video takes you through the process of using big data and analytics to drive sales and enable customer loyalty and satisfaction. Learn advanced techniques that can let you infuse big data and analytics to create the most personalized and precise engagement strategies.
Posted: 03 Aug 2015 | Premiered: 29 Jan 2014

IBM

Delivering a Smarter Shopping Experience with Predictive Analytics
sponsored by IBM
WHITE PAPER: This white paper demonstrates how predictive analytics allow organizations to leverage insights and apply practical usage across marketing and customer experience management functions. Access now and discover how to gain true competitive advantage.
Posted: 03 Aug 2015 | Published: 31 Mar 2011

IBM

Retain and Delight Your Customers by Applying Predictive Customer Intelligence
sponsored by IBM
WHITE PAPER: The following white paper presents methods for coordinated, optimized, and effective customer interactions. Learn how predictive analytics allows users to determine the best action for each particular customer.
Posted: 03 Aug 2015 | Published: 05 Jan 2015

IBM

Real-Time Actionable Insights Made Easy
sponsored by IBM
VIDEO: This brief video demonstrates how to tap into the stream of big data generated by customer devices and hit the geospatial jackpot. Learn how to analyze data in motion so that you can see where your prospects are going, what you should offer them, and when to reach out to them.
Posted: 03 Aug 2015 | Premiered: 18 Aug 2014

IBM
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CRM BEST PRACTICES DEFINITION (continued): …  salespeople,people providing service, and perhaps the customer directly could access information, matchcustomer needs with product plans and offerings, remind customers of service requirements, knowwhat other products a customer had purchased, and so forth.  Ask your CRM questions at ITKnowledgeExchange.comAccording to one industry view, CRM consists of:Helping an enterprise to enable its marketing departments to identify and target their bestcustomers, manage marketing campaigns and generate quality leads for the sales team.Assisting the organization to improve telesales, account, and … 

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