Web Marketing White Papers

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Jun 19, 2013

Business of Information Technology > Business Processes > Marketing >
Web Marketing

Web Marketing White Papers (View All Report Types)

Facebook’s Best Kept Secret: Building Conversions and Revenue with Ads for Fans sponsored by WebTrends WHITE PAPER: With over 800 million Facebook users to potentially see your message, you need to capitalize on the marketing opportunity that Facebook ads presents. Read this white paper to better understand targeted ads for fans, and for advice on creating a strategy for successfully driving traffic, tracking campaign activity, and increasing conversions. Posted: 12 Apr 2013 \| Published: 12 Apr 2013 TOPICS: Advertising \| CRM \| CRM Analytics \| CRM Best Practices \| Customer Service \| Customer Service Best Practices \| Online Advertising \| Online Marketing \| Social Networking \| Web 2.0

Five Success Factors for CMS/Digital Marketing Success: the It Management Perspective sponsored by SiteCore WHITE PAPER: This resource counts down five IT-specific tips that will help you ensure your content management system (CMS) project is a success, allowing your organization to deliver a high-quality, dependable, and consistent user experience. Posted: 03 May 2013 \| Published: 31 Dec 2011 TOPICS: Content Delivery \| Content Management \| Content Management Systems \| CRM \| CRM Best Practices \| Customer Loyalty \| Customer Retention \| Customer Satisfaction \| IT Best Practices \| IT Management \| Marketing \| Online Marketing \| Web Content Management

Top Six Strategies for CMS/Digital Marketing Success: The Developers Perspective sponsored by SiteCore WHITE PAPER: This resource counts down six strategic guidelines that will help you plan a dependable and developer-friendly content management system (CMS) project and deliver a consistent, high-quality user experience. Posted: 03 May 2013 \| Published: 31 Dec 2011 TOPICS: Application Development \| Content Delivery \| Content Management \| Content Management Systems \| CRM \| CRM Best Practices \| Customer Loyalty \| Customer Satisfaction \| Marketing \| Online Marketing \| User Experience \| Web Content Management

Achieving Marketing Success Through Digital Presence Strategy sponsored by Limelight Networks, Inc. WHITE PAPER: Poor website performance (slow loading times or inaccessible content on mobile devices) negatively impact the success of your marketing initiatives - and traditional web content management (WCM) strategies fall short. Read on to learn key methods for improving your WCM to deliver a positive website experience and meet customer expectations. Posted: 16 Oct 2012 \| Published: 01 Aug 2012 TOPICS: Marketing \| Online Marketing \| Web Content Management \| Web Development \| Web Site Design \| Web Site Monitoring

Taking Control with Marketing Optimization sponsored by WebTrends WHITE PAPER: Customers today are asking for an engaging, personalized web experience that pulls them in, and your business needs to deliver. Access this white paper to discover the business case for creating personalized web experiences, and discover how marketers are listening to consumers in order to optimize digital marketing strategies. Posted: 12 Apr 2013 \| Published: 12 Apr 2013 TOPICS: CRM \| CRM Best Practices \| Customer Interaction Services \| Customer Loyalty \| Customer Retention \| Customer Satisfaction \| Customer Service \| Customer Service Best Practices \| Online Marketing \| Web 2.0 \| Web Content Management

Ten Tips for Effective Lead Management sponsored by Marketo WHITE PAPER: Learn 10 tips for effective lead management that will enable you to create more educated buyers, help you better understand their needs and ultimately increase revenue. Posted: 20 Mar 2008 \| Published: 01 Mar 2008 TOPICS: B2B \| Campaign Management \| Data Quality \| Lead Generation \| Marketing Information Systems \| Online Marketing \| ROI \| Sales and Marketing Software \| Search Engines \| Web Content Management \| Wireless Marketing

Software-as-a-Service: The Alternative for Web Content Management sponsored by CrownPeak WHITE PAPER: Explore how you can measure the success of your online marketing initiatives with software-as-a-service (SaaS). Leverage the flexibility and ease of SaaS to handle your Websites effortlessly and generate true ROI. Posted: 18 Dec 2007 \| Published: 01 Dec 2007 TOPICS: Application Deployment \| Collaboration \| Content Management Software \| Content Management Systems \| CRM \| Online Marketing \| Productivity \| ROI \| Software as a Service \| Software Upgrades \| TCO \| Web Content Management

The Google/TechTarget Research Project sponsored by TechTarget WHITE PAPER: Google and TechTarget teamed up to research the usage and interactions between search and online media during the IT purchase process. This research offers insights on making the right choices of keywords and online content for your online marketing plan. Posted: 25 Nov 2008 \| Published: 18 Nov 2008 TOPICS: Branding \| Lead Generation \| Marketing \| Online Marketing \| Purchasing

Harnessing the Power of the Internet: Strategies for Online Marketing sponsored by TechTarget WHITE PAPER: Marketers are constantly looking for new and more effective ways for managing and tracking their online advertising campaigns. Posted: 09 Apr 2007 \| Published: 01 Mar 2007 TOPICS: Best Practices \| Blogs \| Lead Generation \| Online Advertising \| Online Marketing \| ROI

The State of Marketing 2011: Unica’s Annual Survey of Marketers sponsored by Unica Corporation - An IBM Company WHITE PAPER: This is the current report based on a survey of almost 300 online and direct marketers representing a comprehensive mix of companies by location, revenues and industry. Explore the response to new developments, continuing trends and the market. Posted: 06 May 2011 \| Published: 06 May 2011 TOPICS: Campaign Management \| Channel Management \| Customer Data Integration \| Marketing \| Mobile CRM \| Online Marketing \| Social Networking \| Web Analytics

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