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Web MarketingWhite Papers (View All Report Types)
 
USTREAM LiveAd: Reach. Response. Results.
sponsored by UStream
WHITE PAPER: Access the following white paper to reveal a solution that can enable highly interactive precise content targeting to any number of viewers across all platforms, ultimately making you stand out amongst the barrage of ads that any given user sees daily.
Posted: 20 Feb 2014 | Published: 20 Feb 2014

UStream

Business Intelligence for CMOs
sponsored by IBM
WHITE PAPER: This paper introduces you to the business intelligence solutions that can meet the needs of marketing- from CMOs to brand managers and marketing operations analysts to search engine marketing managers and campaign strategists.
Posted: 26 Oct 2011 | Published: 31 Dec 2010

IBM

Create a strong, dynamic customer experience
sponsored by Hewlett-Packard Limited
WHITE PAPER: For retailers hoping to deliver a strong, dynamic customer experience and distinguish themselves from the competition, innovation, execution, and consistency are key. This resource examines the growth of omni-channel retail, and offers tips, tricks, and best practices to help your organization find success.
Posted: 06 Sep 2013 | Published: 30 Nov 2012

Hewlett-Packard Limited

Websites are Dead. Long Live Digital Presence
sponsored by Limelight Networks, Inc.
WHITE PAPER: In this resource, learn why the website as you know it is dead, and find guidance to help you engage and interact with customers through your content and build a stronger digital presence.
Posted: 23 Jul 2013 | Published: 31 Oct 2012

Limelight Networks, Inc.

Taking Control with Marketing Optimization
sponsored by WebTrends
WHITE PAPER: Customers today are asking for an engaging, personalized web experience that pulls them in, and your business needs to deliver. Access this white paper to discover the business case for creating personalized web experiences, and discover how marketers are listening to consumers in order to optimize digital marketing strategies.
Posted: 12 Apr 2013 | Published: 12 Apr 2013

WebTrends

8 Seconds to Capture Attention: Silverpop's Landing Page Report
sponsored by Silverpop Systems Inc.
WHITE PAPER: It's estimated that up to 50 percent of visitors to landing pages will bail in the first eight seconds. This evaluation explains how putting more effort on nurturing recipients once they hit those landing pages would be time and money well spent.
Posted: 08 Aug 2008 | Published: 01 Jan 2007

Silverpop Systems Inc.

Facebook’s Best Kept Secret: Building Conversions and Revenue with Ads for Fans
sponsored by WebTrends
WHITE PAPER: With over 800 million Facebook users to potentially see your message, you need to capitalize on the marketing opportunity that Facebook ads presents. Read this white paper to better understand targeted ads for fans, and for advice on creating a strategy for successfully driving traffic, tracking campaign activity, and increasing conversions.
Posted: 12 Apr 2013 | Published: 12 Apr 2013

WebTrends

Software-as-a-Service: The Alternative for Web Content Management
sponsored by CrownPeak
WHITE PAPER: Explore how you can measure the success of your online marketing initiatives with software-as-a-service (SaaS). Leverage the flexibility and ease of SaaS to handle your Websites effortlessly and generate true ROI.
Posted: 18 Dec 2007 | Published: 01 Dec 2007

CrownPeak

Harnessing the Power of the Internet: Strategies for Online Marketing
sponsored by TechTarget
WHITE PAPER: Marketers are constantly looking for new and more effective ways for managing and tracking their online advertising campaigns.
Posted: 09 Apr 2007 | Published: 01 Mar 2007

TechTarget

Web 2.0 Engaging Customer Passion
sponsored by SDL Web Content Management Solutions Division
WHITE PAPER: This paper examines the ways in which organizations can tap into Web 2.0 interaction as part of the marketing strategy, marketing tactics and communication plan to create customer engagement by matching your visitors' passion and to figure out the "best fit" for the new opportunities that present themselves.
Posted: 28 Jul 2010 | Published: 27 Jul 2010

SDL Web Content Management Solutions Division
 
 
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