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Gartner: How to build an online community
sponsored by ComputerWeekly.com
ANALYST BRIEF: Gartner analyst Julie Hopkins explains seven ways to lure people to participate in online communities and shows how to choose the tactics that will best suit your business needs.
Posted: 14 Feb 2014 | Published: 14 Feb 2014

ComputerWeekly.com

Three Ways Online Anonymity Hurts Businesses and Consumers
sponsored by Gigya
WHITE PAPER: While protecting one's online identity has traditionally been a huge concern for Internet users, consumers and businesses alike are realizing the value of a more open, connected social web. In this white paper, explore three ways that user anonymity can negatively impact ROI for businesses and customer experiences.
Posted: 27 Jan 2014 | Published: 31 Dec 2013

Gigya

The Google/TechTarget Research Project
sponsored by TechTarget
WHITE PAPER: Google and TechTarget teamed up to research the usage and interactions between search and online media during the IT purchase process. This research offers insights on making the right choices of keywords and online content for your online marketing plan.
Posted: 25 Nov 2008 | Published: 18 Nov 2008

TechTarget

Tips from the Trade – Competing on Web Analytics
sponsored by SAS
WEBCAST: The online channel has been one of the more successful areas of business during these economic times, but most businesses are still behind when it comes to web analytics. Watch this webcast to also learn the overall best practices and the future needs within online analytics.
Posted: 20 Aug 2009 | Premiered: Aug 20, 2009

SAS

Presentation Transcript: Computing as a Service- New Models for Scaling your Online Business
sponsored by Rackspace Hosting & Limelight Networks
PRESENTATION TRANSCRIPT: Learn how service-based solutions can bring flexibility and lower costs to your IT infrastructure. Find out how to maximize your organization's resources and quickly scale your infrastructure to meet the demands of expanding global online audiences.
Posted: 21 Oct 2009 | Published: 21 Oct 2009

Rackspace Hosting & Limelight Networks

Websites are Dead. Long Live Digital Presence
sponsored by Limelight Networks, Inc.
WHITE PAPER: In this resource, learn why the website as you know it is dead, and find guidance to help you engage and interact with customers through your content and build a stronger digital presence.
Posted: 23 Jul 2013 | Published: 31 Oct 2012

Limelight Networks, Inc.

Ten Tips for Effective Lead Management
sponsored by Marketo
WHITE PAPER: Learn 10 tips for effective lead management that will enable you to create more educated buyers, help you better understand their needs and ultimately increase revenue.
Posted: 20 Mar 2008 | Published: 01 Mar 2008

Marketo

True Profiles: A Contemporary Method for Managing Customer Data
sponsored by Unica Corporation - An IBM Company
WHITE PAPER: As the internet changes the way of traditional marketing and communication, discover a “True Profile” as a means of understanding customer behavior, actions and preferences using analytics. Learn the 4 key components of True Profiles and the business benefits included.
Posted: 04 May 2011 | Published: 04 May 2011

Unica Corporation - An IBM Company

Web 2.0 Engaging Customer Passion
sponsored by SDL Web Content Management Solutions Division
WHITE PAPER: This paper examines the ways in which organizations can tap into Web 2.0 interaction as part of the marketing strategy, marketing tactics and communication plan to create customer engagement by matching your visitors' passion and to figure out the "best fit" for the new opportunities that present themselves.
Posted: 28 Jul 2010 | Published: 27 Jul 2010

SDL Web Content Management Solutions Division

8 Seconds to Capture Attention: Silverpop's Landing Page Report
sponsored by Silverpop Systems Inc.
WHITE PAPER: It's estimated that up to 50 percent of visitors to landing pages will bail in the first eight seconds. This evaluation explains how putting more effort on nurturing recipients once they hit those landing pages would be time and money well spent.
Posted: 08 Aug 2008 | Published: 01 Jan 2007

Silverpop Systems Inc.
 
 
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