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Internet Marketing Reports
Double Your B2B Conversion Rates in 8 Steps
sponsored by
EBOOK: Access this valuable resource to learn 8 critical steps to increasing the success of your online lead generation program, from simplifying your form to bragging about your credibility.
Posted: 05 Jun 2015 | Published: 31 Dec 2014

Websites are Dead. Long Live Digital Presence
sponsored by Limelight Networks, Inc.
WHITE PAPER: In this resource, learn why the website as you know it is dead, and find guidance to help you engage and interact with customers through your content and build a stronger digital presence.
Posted: 23 Jul 2013 | Published: 31 Oct 2012

Limelight Networks, Inc.

Exceptional Experiences: The key to customer engagement
sponsored by IBM
BROCHURE: Frustrated customers, lower satisfaction, declining loyalty and plummeting sales are potential consequences of a poor online experience. Looking ahead, both analysts and industry leaders agree that an exceptional experience will be the key to dazzling, acquiring and retaining customers.
Posted: 15 Dec 2010 | Published: 14 Dec 2010


Case Study: ArcSight, Inc.
sponsored by TechTarget
CASE STUDY: ArcSight, Inc., a leading provider of security and compliance solutions, turned to TechTarget when it wanted to reach highly-qualified prospects to extend the scope of its brand to include network management solutions.
Posted: 28 Dec 2007 | Published: 01 Dec 2007


Web 2.0 Engaging Customer Passion
sponsored by SDL Web Content Management Solutions Division
WHITE PAPER: This paper examines the ways in which organizations can tap into Web 2.0 interaction as part of the marketing strategy, marketing tactics and communication plan to create customer engagement by matching your visitors' passion and to figure out the "best fit" for the new opportunities that present themselves.
Posted: 28 Jul 2010 | Published: 27 Jul 2010

SDL Web Content Management Solutions Division

True Profiles: A Contemporary Method for Managing Customer Data
sponsored by Unica Corporation - An IBM Company
WHITE PAPER: As the internet changes the way of traditional marketing and communication, discover a “True Profile” as a means of understanding customer behavior, actions and preferences using analytics. Learn the 4 key components of True Profiles and the business benefits included.
Posted: 04 May 2011 | Published: 04 May 2011

Unica Corporation - An IBM Company

Key Aspects of a Web Content Management Strategy
sponsored by Ektron
EGUIDE: In this e-guide, discover expert tips for a strong WCM system strategy. Read on to learn about solutions that can help an organization tailor its homepage appearance every time a new visitor arrives, distinctly message repeat visitors, track how and why customers are navigating compared to prospects, shorten Web forms and more.
Posted: 25 Sep 2013 | Published: 25 Sep 2013


Ten Tips for Effective Lead Management
sponsored by Marketo
WHITE PAPER: Learn 10 tips for effective lead management that will enable you to create more educated buyers, help you better understand their needs and ultimately increase revenue.
Posted: 20 Mar 2008 | Published: 01 Mar 2008


eBook: Building a Business Case for Social CRM and Customer Communities
sponsored by Sirius Computer Solutions
EBOOK: Learn how to build a business case for social media outlets affecting customer relations and customer communities including Facebook and Twitter, as well as what social media means for CRM, best practices for managing online customer communities, and expert advice on implementing social media programs successfully.
Posted: 16 Jun 2010 | Published: 16 Jun 2010

Sirius Computer Solutions

Three Ways Online Anonymity Hurts Businesses and Consumers
sponsored by Gigya
WHITE PAPER: While protecting one's online identity has traditionally been a huge concern for Internet users, consumers and businesses alike are realizing the value of a more open, connected social web. In this white paper, explore three ways that user anonymity can negatively impact ROI for businesses and customer experiences.
Posted: 27 Jan 2014 | Published: 31 Dec 2013

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