Internet Marketing

WHITE PAPER: This white paper illustrates the importance of video to drive audience engagement and interaction.  Learn best practices, key tips, and essential elements of online video marketing.

Posted: 15 Mar 2013 | Published: 28 Feb 2013

WHITE PAPER: This resource explores the risks that non-compliant web content poses to your organization, and introduces a comprehensive strategy that will allow you to achieve compliance and mitigate risk while enabling faster web content publication and better quality.

Posted: 03 May 2013 | Published: 03 May 2013

WHITE PAPER: Poor website performance (slow loading times or inaccessible content on mobile devices) negatively impact the success of your marketing initiatives - and traditional web content management (WCM) strategies fall short. Read on to learn key methods for improving your WCM to deliver a positive website experience and meet customer expectations.

Posted: 16 Oct 2012 | Published: 01 Aug 2012

WHITE PAPER: With over 800 million Facebook users to potentially see your message, you need to capitalize on the marketing opportunity that Facebook ads presents. Read this white paper to better understand targeted ads for fans, and for advice on creating a strategy for successfully driving traffic, tracking campaign activity, and increasing conversions.

Posted: 12 Apr 2013 | Published: 12 Apr 2013

WHITE PAPER: As the internet changes the way of traditional marketing and communication, discover a “True Profile” as a means of understanding customer behavior, actions and preferences using analytics. Learn the 4 key components of True Profiles and the business benefits included.

Posted: 04 May 2011 | Published: 04 May 2011

WHITE PAPER: Learn 10 tips for effective lead management that will enable you to create more educated buyers, help you better understand their needs and ultimately increase revenue.

Posted: 20 Mar 2008 | Published: 01 Mar 2008

WHITE PAPER: This paper examines the ways in which organizations can tap into Web 2.0 interaction as part of the marketing strategy, marketing tactics and communication plan to create customer engagement by matching your visitors' passion and to figure out the "best fit" for the new opportunities that present themselves.

Posted: 28 Jul 2010 | Published: 27 Jul 2010

WHITE PAPER: This is the current report based on a survey of almost 300 online and direct marketers representing a comprehensive mix of companies by location, revenues and industry. Explore the response to new developments, continuing trends and the market.

Posted: 06 May 2011 | Published: 06 May 2011

WHITE PAPER: Google and TechTarget teamed up to research the usage and interactions between search and online media during the IT purchase process. This research offers insights on making the right choices of keywords and online content for your online marketing plan.

Posted: 25 Nov 2008 | Published: 18 Nov 2008

WHITE PAPER: Marketers are constantly looking for new and more effective ways for managing and tracking their online advertising campaigns.

Posted: 09 Apr 2007 | Published: 01 Mar 2007