Business of Information Technology  >   Business Processes  >   Marketing  >  

Internet Marketing

RSS Feed    Add to Google    Add to My Yahoo!
Internet MarketingWhite Papers (View All Report Types)
 
The Google/TechTarget Research Project
sponsored by TechTarget
WHITE PAPER: Google and TechTarget teamed up to research the usage and interactions between search and online media during the IT purchase process. This research offers insights on making the right choices of keywords and online content for your online marketing plan.
Posted: 25 Nov 2008 | Published: 18 Nov 2008

TechTarget

Harnessing the Power of the Internet: Strategies for Online Marketing
sponsored by TechTarget
WHITE PAPER: Marketers are constantly looking for new and more effective ways for managing and tracking their online advertising campaigns.
Posted: 09 Apr 2007 | Published: 01 Mar 2007

TechTarget

Software-as-a-Service: The Alternative for Web Content Management
sponsored by CrownPeak
WHITE PAPER: Explore how you can measure the success of your online marketing initiatives with software-as-a-service (SaaS). Leverage the flexibility and ease of SaaS to handle your Websites effortlessly and generate true ROI.
Posted: 18 Dec 2007 | Published: 01 Dec 2007

CrownPeak

The State of Marketing 2011: Unica’s Annual Survey of Marketers
sponsored by Unica Corporation - An IBM Company
WHITE PAPER: This is the current report based on a survey of almost 300 online and direct marketers representing a comprehensive mix of companies by location, revenues and industry. Explore the response to new developments, continuing trends and the market.
Posted: 06 May 2011 | Published: 06 May 2011

Unica Corporation - An IBM Company

Websites are Dead. Long Live Digital Presence
sponsored by Limelight Networks, Inc.
WHITE PAPER: In this resource, learn why the website as you know it is dead, and find guidance to help you engage and interact with customers through your content and build a stronger digital presence.
Posted: 23 Jul 2013 | Published: 31 Oct 2012

Limelight Networks, Inc.

Nine Real-World Results from Testing and Targeting
sponsored by WebTrends
WHITE PAPER: In today's wired world, you must make sure your website is optimized for optimal ROI and sales.  Check out this white paper to learn about the business case of web site optimization, and learn from nine brief success stories of businesses across all sectors.
Posted: 12 Apr 2013 | Published: 12 Apr 2013

WebTrends

True Profiles: A Contemporary Method for Managing Customer Data
sponsored by Unica Corporation - An IBM Company
WHITE PAPER: As the internet changes the way of traditional marketing and communication, discover a “True Profile” as a means of understanding customer behavior, actions and preferences using analytics. Learn the 4 key components of True Profiles and the business benefits included.
Posted: 04 May 2011 | Published: 04 May 2011

Unica Corporation - An IBM Company

8 Seconds to Capture Attention: Silverpop's Landing Page Report
sponsored by Silverpop Systems Inc.
WHITE PAPER: It's estimated that up to 50 percent of visitors to landing pages will bail in the first eight seconds. This evaluation explains how putting more effort on nurturing recipients once they hit those landing pages would be time and money well spent.
Posted: 08 Aug 2008 | Published: 01 Jan 2007

Silverpop Systems Inc.

Taking Control with Marketing Optimization
sponsored by WebTrends
WHITE PAPER: Customers today are asking for an engaging, personalized web experience that pulls them in, and your business needs to deliver. Access this white paper to discover the business case for creating personalized web experiences, and discover how marketers are listening to consumers in order to optimize digital marketing strategies.
Posted: 12 Apr 2013 | Published: 12 Apr 2013

WebTrends

Facebook’s Best Kept Secret: Building Conversions and Revenue with Ads for Fans
sponsored by WebTrends
WHITE PAPER: With over 800 million Facebook users to potentially see your message, you need to capitalize on the marketing opportunity that Facebook ads presents. Read this white paper to better understand targeted ads for fans, and for advice on creating a strategy for successfully driving traffic, tracking campaign activity, and increasing conversions.
Posted: 12 Apr 2013 | Published: 12 Apr 2013

WebTrends
 
 
Visit WhatIs.com - a knowledge exploration and self-education tool about information technology.

About TechTarget:

TechTarget provides enterprise IT professionals with the information they need to perform their jobs - from developing strategy, to making cost-effective IT purchase decisions and managing their organizations' IT projects - with its network of technology-specific Web sites, events and magazines

All Rights Reserved, Copyright 2000 - 2014, TechTarget | Read our Privacy Statement