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Indirect Marketing

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Indirect Marketing White Papers (View All Report Types)
 
Maximizing the Sales Tech Ecosystem with Cloud CPQ
sponsored by Oracle Corporation
WHITE PAPER: Explore how high technology company Trimble moved to the cloud with CPQ software, enabling them to streamline and manage the entire quote-to-cash process. Learn how this configuration tool automatically applies discounts and relevant up-sell and cross-sell opportunities, driving 10% to 15% incremental revenue for Trimble.
Posted: 04 May 2016 | Published: 04 May 2016

Oracle Corporation

How to Drive Efficiency in Multi-Channel Campaigns
sponsored by Microsoft
WHITE PAPER: This solution brief explores how you can consolidate your lead management, sales collaboration, social marketing, and analytics into a single platform. Learn how you can plan, execute, and measure multi-channel campaigns easily.
Posted: 31 Dec 2015 | Published: 31 Dec 2014

Microsoft

4 Ways to Get Marketing Automation Right the First Time
sponsored by Act-On Software
WHITE PAPER: Discover 4 steps you can take to guide an efficient implementation of your marketing automation solution. Ensure a positive launch and ongoing successes by choosing the right time to implement, avoiding the main cause of failure, and more.
Posted: 03 May 2016 | Published: 03 May 2016

Act-On Software

Why Identity is at the Heart of the IoT
sponsored by Gigya
WHITE PAPER: This resource describes how a well-designed customer identity and access management (cIAM) strategy can unlock the true capabilities of the IoT. Discover use cases that demonstrate how cIAM can offer secure, personalized user experiences with connected products.
Posted: 16 Mar 2016 | Published: 31 Dec 2015

Gigya

Pervasive Engagement Management: An Essential Strategy for CMOs in an Anytime, Anywhere World
sponsored by SDL Web Content Management Solutions Division
WHITE PAPER: This is first in a series of papers that present emerging strategies and best practices for senior marketers to help their organizations prevail at today’s speed-of-light rate of change.
Posted: 11 Apr 2011 | Published: 11 Apr 2011

SDL Web Content Management Solutions Division

Using SMS for Marketing: A Beginner’s Resource
sponsored by StrikeIron
WHITE PAPER: One of the simplest ways to connect with your customers is one they use daily with their friends -- SMS, or text message. In this buyer's guide, learn all about the use of SMS for a variety of customer relationship management (CRM).
Posted: 30 May 2014 | Published: 30 May 2014

StrikeIron

Using electronic contact details for marketing
sponsored by Experian QAS
WHITE PAPER: What does an e-Marketer do when he or she gets to work? What tasks do they perform that are impacted upon by legislation and regulation? Let's take a look at a simplified view where we acquire, hold and use electronic contact information e.g. email addresses and see how legislation and regulation has an impact.
Posted: 30 Sep 2010 | Published: 01 Dec 2009

Experian QAS

Implementing product mix optimization that works
sponsored by Quintiq
WHITE PAPER: This guide offers insight to help you optimize your product mix and maximize profits.
Posted: 01 Apr 2014 | Published: 01 Apr 2014

Quintiq

Marketing in the 4th Dimension: 4 Keys to Personalizing the Web Experience
sponsored by Unica Corporation - An IBM Company
WHITE PAPER: In this brief paper you’ll discover the 4 key dimensions to personalized Web marketing and learn real-life successes of enterprises that have made the personalized Web a core part of their growth strategies. Deliver greater value for your customers and your company through a centralized interactive marketing platform.
Posted: 06 May 2011 | Published: 06 May 2011

Unica Corporation - An IBM Company

7 Requirements For Effective Customer Communication Management
sponsored by Kofax from Lexmark
WHITE PAPER: You need a customer communications management (CCM) approach that aligns with the customer's need for on-demand communication. This resource provides a seven-point checklist to help you choose the right CCM strategy for your business.
Posted: 20 Jan 2016 | Published: 20 Jan 2016

Kofax from Lexmark
 
 
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