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Indirect Marketing White Papers (View All Report Types)
 
Digital Data + Analytic Visualization = Digital Intelligence Opportunities
sponsored by SAS
WHITE PAPER: Explore this exclusive white paper to find out how analytics can help you revolutionize your digital marketing strategy, and get insights into a history of fragmented data and analytics tools.
Posted: 25 Sep 2014 | Published: 25 Sep 2014

SAS

Unsubscribe best practices guide: How to Decrease Database Churn and Strengthen Your Marketing Program
sponsored by Silverpop Systems Inc. an IBM Company
WHITE PAPER: In this white paper you'll go behind the scenes of the unsubscribe process to learn why it matters and how you can use it to strengthen your marketing program.
Posted: 30 Jun 2015 | Published: 30 Jun 2015

Silverpop Systems Inc. an IBM Company

6 Steps to Smashing Silos in Your Business
sponsored by Teradata
WHITE PAPER: This informative resource explains the steps that business leaders can take to prevent and break down silos within their organizations, particularly within marketing departments.
Posted: 16 Feb 2015 | Published: 16 Feb 2015

Teradata

Sustained Growth Through Operational Excellence
sponsored by SAP AG
WHITE PAPER: Operational excellence is a simple concept with complex implications. Consistently doing things well across every element of the value chain is clear enough in principle. The ultimate goal is a "single source of truth" where senior executives have shared visibility into all parts of the organisation, enabling management by facts.
Posted: 05 Jun 2009 | Published: 02 Jun 2009

SAP AG

Websites are Dead. Long Live Digital Presence
sponsored by Limelight Networks, Inc.
WHITE PAPER: In this resource, learn why the website as you know it is dead, and find guidance to help you engage and interact with customers through your content and build a stronger digital presence.
Posted: 23 Jul 2013 | Published: 31 Oct 2012

Limelight Networks, Inc.

6 Best Practices for Creating a Content Marketing Strategy
sponsored by Act On
WHITE PAPER: A content marketing strategy doesn't create itself. It's the result of clear intention, careful planning, and focused execution. These six best practices can help you develop and deploy effective strategies for content marketing across all channels and buying cycles.
Posted: 08 Apr 2014 | Published: 31 Dec 2013

Act On

Turning Customer Data into Analytical Marketing Fuel: How to Use Analytically Driven Customer Insight for Extraordinary Competitive Advantage
sponsored by SAS
WHITE PAPER: Businesses that fail to strategically leverage analytically driven customer insight will gradually become obsolete over time. This paper takes a closer look at why – and explains what you can do to evolve your marketing organization’s ability to turn data into customer insight, and insight into competitive advantage.
Posted: 02 Nov 2010 | Published: 02 Nov 2010

SAS

5 Tips For Setting Measurable Social Media Goals
sponsored by MarketWired
WHITE PAPER: While social media offers your business a variety of opportunities to grow its customer base, increase brand awareness, and drive revenue, those benefits are unattainable without a solid strategy in place. To realize your social media goals, you need to first determine metrics and measurements of your strategy's success.
Posted: 20 Feb 2014 | Published: 20 Feb 2014

MarketWired

Oracle Business Intelligence Applications Overview
sponsored by Oracle Corporation
WHITE PAPER: This paper explains how Oracle Business Intelligence (BI) Applications are complete, prebuilt BI solutions that deliver intuitive, role-based intelligence for everyone in an organization - from front line employees to senior management - that enable better decisions, actions, and business processes.
Posted: 22 Jan 2011 | Published: 22 Jan 2011

Oracle Corporation

Unified Performance Management: The Key to Successful Performance Management
sponsored by IBM
WHITE PAPER: Using common performance management tools and systems efficiently is just as critical to the success of the business as using a common set of applications for accounting and human resources (ERP) and marketing and sales (CRM). Read this paper to learn more.
Posted: 10 Aug 2010 | Published: 20 Apr 2009

IBM
 
 
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