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Indirect Marketing

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Indirect Marketing White Papers (View All Report Types)
 
Customer Intelligence in the Era of Data-Driven Marketing
sponsored by SAS
WHITE PAPER: This white paper discusses how to improve your customer intelligence with real-time data analytics that can enable quicker response to customer needs. Discover how a centralized marketing analytics platform can enable your enterprise to implement true "data-driven" marketing and gain invaluable insight into what your customers want.
Posted: 08 Apr 2016 | Published: 31 Dec 2015

SAS

Move Over, Account-Based Marketing: Job-Based Marketing is Here
sponsored by OpenText
WHITE PAPER: An account-based marketing (ABM) strategy allows marketers to better target their messaging. But does it fall short in tailoring marketing campaigns down to the level of each shareholder, within the target account? Can job-based marketing (JBM) strategies do what ABM can't? This Aberdeen Group report compares ABM and JBM. Explore both strategies.
Posted: 22 Mar 2017 | Published: 24 Feb 2017

OpenText

Digital Transformation in Sales: Evolving the Art of Customer Engagement
sponsored by Microsoft
WHITE PAPER: This white paper examines the top driver behind improved customer engagement: digital transformation. Find out why top-performing sales organizations are increasing their revenues by prioritizing technology as they form new and evolving relationships with their customers.
Posted: 10 May 2017 | Published: 10 May 2017

Microsoft

Enable Enterprise Content Management for Salesforce
sponsored by OpenText
WHITE PAPER: This paper explores how to derive optimal value from your content by bringing together ECM and your CRM systems. Discover how you can get a fuller, more insightful picture of your customers by powering Salesforce with ECM.
Posted: 24 Mar 2017 | Published: 31 Dec 2016

OpenText

5 Tips For Setting Measurable Social Media Goals
sponsored by MarketWired
WHITE PAPER: While social media offers your business a variety of opportunities to grow its customer base, increase brand awareness, and drive revenue, those benefits are unattainable without a solid strategy in place. To realize your social media goals, you need to first determine metrics and measurements of your strategy's success.
Posted: 20 Feb 2014 | Published: 20 Feb 2014

MarketWired

The Guide to the Marketing Technology Landscape
sponsored by Radius
WHITE PAPER: This resource describes the challenge CMOs face in uniting new technologies like predictive marketing with existing strategies and provides crucial advice on how to overcome this hurdle.
Posted: 28 Jan 2016 | Published: 31 Dec 2015

Radius

7 Requirements For Effective Customer Communication Management
sponsored by Kofax from Lexmark
WHITE PAPER: You need a customer communications management (CCM) approach that aligns with the customer's need for on-demand communication. This resource provides a seven-point checklist to help you choose the right CCM strategy for your business.
Posted: 20 Jan 2016 | Published: 20 Jan 2016

Kofax from Lexmark

10 tips to integrate mobile and social marketing
sponsored by IBM
WHITE PAPER: In this white paper, get 10 tips to help break through the silos and integrate social and mobile marketing with traditional channels.
Posted: 18 Feb 2014 | Published: 30 Nov 2013

IBM

Empowered Customers Drive Collaborative Business Evolution
sponsored by IBM
WHITE PAPER: Read this groundbreaking new study, conducted by Forrester Consulting on behalf of IBM, to understand how empowered customers are changing the way business is doing business—today and in the future.
Posted: 13 Aug 2012 | Published: 31 May 2012

IBM

Marketing in the 4th Dimension: 4 Keys to Personalizing the Web Experience
sponsored by Unica Corporation - An IBM Company
WHITE PAPER: In this brief paper you’ll discover the 4 key dimensions to personalized Web marketing and learn real-life successes of enterprises that have made the personalized Web a core part of their growth strategies. Deliver greater value for your customers and your company through a centralized interactive marketing platform.
Posted: 06 May 2011 | Published: 06 May 2011

Unica Corporation - An IBM Company
 
 
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