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Indirect Marketing Reports
 
Move Over, Account-Based Marketing: Job-Based Marketing is Here
sponsored by OpenText
WHITE PAPER: An account-based marketing (ABM) strategy allows marketers to better target their messaging. But does it fall short in tailoring marketing campaigns down to the level of each shareholder, within the target account? Can job-based marketing (JBM) strategies do what ABM can't? This Aberdeen Group report compares ABM and JBM. Explore both strategies.
Posted: 22 Mar 2017 | Published: 24 Feb 2017

OpenText

The HR Guide to Recruitment Marketing Trends
sponsored by AltaFlux
WHITE PAPER: With unemployment rates at an all-time low, companies are changing their recruitment and hiring techniques. HR and recruiters need to become more like marketers to find the talent their organization needs. Discover 5 major marketing recruitment trends, and best practices to leverage them in your HR department.
Posted: 16 Jun 2017 | Published: 16 Jun 2017

AltaFlux

Gartner: How CIOs should prepare for optimising IT in the digital economy
sponsored by ComputerWeekly.com
ANALYST BRIEF: Gartner analyst Michael Smith argues that CIOs should adopt a dual approach to supporting the enterprise's transformation to the digital economy.
Posted: 09 Sep 2014 | Published: 09 Sep 2014

ComputerWeekly.com

How the GDPR Makes Marketing Sense
sponsored by Informatica
WHITE PAPER: High quality customer master data has been shown to boost revenue and conversion rates by 20% and optimize sales across channels. Under the General Data Protection Regulation (GDPR), this data is useful for marketing – with the right technology. Read how a consumer data portal can help marketers use data to open a dialog with individual customers.
Posted: 24 May 2017 | Published: 05 Apr 2017

Informatica

Scorpion Powers Lead Conversion With Call Tracking Built Using Twilio
sponsored by Twilio
JOURNAL ARTICLE: How does digital marketing firm Scorpion track customer leads in real-time and power lead conversion? Learn how Scorpion arrived at the decision to build, rather than buy, their call tracking system by asking themselves which option would benefit their clients.
Posted: 08 May 2017 | Published: 08 May 2017

Twilio

Tech Overview: How To Make Effective Data-Driven Marketing Choices
sponsored by Birst
PRODUCT OVERVIEW: Marketers need to determine best customers, campaigns and programs. Data is supposed to make that easy – but there are 3 challenges to overcome. Learn the 3 challenges you need to hurdle, and how you can use Birst Marketing Analytics to achieve your customer data goals.
Posted: 27 Apr 2017 | Published: 27 Apr 2017

Birst

Measuring Marketing Success: Know Each Customer In Context
sponsored by IBM
PRODUCT REVIEW: This resource introduces a pair of applications that assist organizations in more accurately measuring their marketing department's achievements and understanding where to make the most optimal investments.
Posted: 24 Feb 2015 | Published: 26 Nov 2014

IBM

5 Ways Every Sales Rep Can Accelerate Success with Analytics
sponsored by Salesforce.com
WHITE PAPER: This Salesforce research report explores what to look for in an analytics tool and how to put real-time, critical insights in hands of not only executives but their employees as well. Discover how to unlock the information within your customer data to ensure better decision-making, identify best practices, and align your CRM and BI.
Posted: 27 Mar 2017 | Published: 31 Dec 2016

Salesforce.com

Four Ways Predictive Marketing Can Drive Success for Financial Services
sponsored by Radius
WHITE PAPER: This white paper discusses 4 major ways that predictive analytics improves marketing for financial services, including outbound marketing, customer targeting, and more.
Posted: 27 Jan 2016 | Published: 27 Jan 2016

Radius

Are Marketing Automation Tools the Greatest Asset In the Sales Arsenal?
sponsored by Adobe EchoSign
EGUIDE: In this e-guide, learn how marketing automation systems can help deliver valuable intelligence to drive more sales.
Posted: 02 Mar 2015 | Published: 02 Mar 2015

Adobe EchoSign
 
 
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