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Analyst Webinar: A Guide to Building an Agile Commerce Future in 4 Steps
sponsored by IBM.
WEBCAST: Access this webinar to hear Martin Gill of Forrester Research discuss four steps to developing an agile commerce strategy, and learn how to respond effectively in today's volatile business environment.
Posted: 28 Aug 2013 | Premiered: Nov 26, 2012

IBM.

Smartself-service – a guide for buyers
sponsored by ComputerWeekly.com
ANALYST REPORT: Analysts Rob Bamforth and Clive Longbottom offer a checklist for assessing suppliers for smart-self service projects.
Posted: 04 Mar 2013 | Published: 04 Mar 2013

ComputerWeekly.com

How marketing is taking charge leading the customer experience: Insights from the IBM State of Marketing 2013 survey
sponsored by IBM
WHITE PAPER: To understand the impact of marketing management on business outcomes, IBM surveyed more than 500 professionals across fifteen industries. In this paper, explore insights from the IBM State of Marketing 2013 survey to better understand how to measure the correlation between marketing sophistication and financial performance.
Posted: 19 Feb 2014 | Published: 31 Aug 2013

IBM

ComputerWeekly Special Report: Unlock the Business Benefits of Digitisation
sponsored by Hewlett-Packard Limited
WHITE PAPER: In this expert report from ComputerWeekly, learn about the digitization imperative and how your organization can revolutionize customer experiences.
Posted: 05 Feb 2014 | Published: 05 Feb 2014

Hewlett-Packard Limited

How to Stop Webpage Speed from Killing your Marketing
sponsored by Limelight Networks, Inc.
WHITE PAPER: The time it takes your website to load could be negatively impacting customer retention and causing lost revenue. Aberdeen Group reported that a 1 second delay in page loading time can result in a 16% drop in customer satisfaction and 11% fewer page views. Read on to learn how to mitigate this challenge with front-end optimization.
Posted: 15 Oct 2012 | Published: 01 Apr 2012

Limelight Networks, Inc.

Personalized Marketing and Web Analytics
sponsored by IBM
WHITE PAPER: In this white paper, uncover the gold mine that lies within behavioral data, identify the specific nuggets to mine, and learn how to leverage behavior data to increase marketing returns at every stage of the customer life cycle, both online and offline.
Posted: 01 Mar 2014 | Published: 28 Feb 2013

IBM

Real-Time Marketing: Go Beyond the Buzz
sponsored by Hootsuite
WHITE PAPER: Today, information moves faster than ever before -- virtually in real-time. People are taking to social media to get their news, and companies are capitalizing on this when it comes to marketing efforts. With real-time marketing, you can get the right information to the right audience at the right time.
Posted: 14 Apr 2014 | Published: 14 Apr 2014

Hootsuite

User experience: Can your apps increase your value?
sponsored by Hewlett-Packard Limited
WEBCAST: In this brief on-demand video, John McCarthy – Vice President and Principal Analyst at Forrester Research – explains how organizations can increase their value by delivering a great user experience.
Posted: 07 Mar 2014 | Premiered: Feb 21, 2013

Hewlett-Packard Limited

Pervasive Engagement Management: An Essential Strategy for CMOs in an Anytime, Anywhere World
sponsored by SDL Web Content Management Solutions Division
WHITE PAPER: This is first in a series of papers that present emerging strategies and best practices for senior marketers to help their organizations prevail at today’s speed-of-light rate of change.
Posted: 11 Apr 2011 | Published: 11 Apr 2011

SDL Web Content Management Solutions Division

How to Move from Opt-Out to Community Relevance: 31 Keys to Success in the SAP Ecosystem
sponsored by JonERP
WHITE PAPER: In this resource, find 31 tips for inbound content marketing to the SAP community. This fresh approach to marketing engages prospects on social channels while also attracting search traffic via compelling content. Read more inside to learn how to target the SAP ecosystem and become a relevant vendor in the market.
Posted: 18 May 2012 | Published: 18 May 2012

JonERP
 
 
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