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Indirect Marketing Reports
 
The ROI of Social CRM
sponsored by ComputerWeekly.com
ANALYST REPORT: This analyst report from Nucleus Research shows that businesses can achieve a significant return on investment by adding social media to their CRM deployments
Posted: 07 Sep 2012 | Published: 05 Aug 2012

ComputerWeekly.com

eGuide Digital Marketing: Tips For Connecting With Your Customer
sponsored by SearchCRM
EGUIDE: There are many new tools that claim to enhance customer experience management (CEM) strategies, including social and mobile channels. However, such initiatives can backfire if companies employ the wrong strategies. In this e-guide, learn how to best leverage digital marketing and CEM technologies to gain a deeper understanding of your customers.
Posted: 26 Jul 2013 | Published: 26 Jul 2013

SearchCRM

Ultimate Guide to Assessing Your Digital Marketing Program
sponsored by Silverpop Systems Inc. an IBM Company
WHITE PAPER: Access this informative white paper to evaluate your own digital marketing strategy and determine your key areas for improvement, while setting the stage for major upgrades to your program.
Posted: 05 Feb 2015 | Published: 05 Feb 2015

Silverpop Systems Inc. an IBM Company

Deloitte CIO Survey 2014
sponsored by ComputerWeekly.com
RESEARCH CONTENT: Deloitte's second global CIO survey assesses CIO's role in innovation, spending and technology priorities, and their relationship with the business.
Posted: 26 Sep 2014 | Published: 26 Sep 2014

ComputerWeekly.com

10 Digital Marketing Tips for a Successful 2015
sponsored by Silverpop Systems Inc. an IBM Company
WHITE PAPER: Access this valuable white paper to learn more about the top 10 digital marketing trends from last year that are making a big splash in the field today
Posted: 06 Feb 2015 | Published: 06 Feb 2015

Silverpop Systems Inc. an IBM Company

Harnessing Social Media to Boost the Bottom Line
sponsored by SearchCRM
EBOOK: Launching a social CRM strategy? It's a good idea, but be careful not to overdo it. Get the keys to effective social CRM.
Posted: 29 Aug 2013 | Published: 29 Aug 2013

SearchCRM

Best Practices For Setting Up a Lead Nurturing Program
sponsored by Act On
WHITE PAPER: In this report, Matt Heinz, President of Heinz Marketing and his fellow thought leaders demystify lead nurturing, offering best practices that you can follow when developing your own winning program.
Posted: 11 Apr 2014 | Published: 31 Dec 2012

Act On

Social CRM guide: GNC analyzes social data for better marketing
sponsored by IBM
EGUIDE: In this exclusive Solution Spotlight, discover how nutritional products retailer GNC successfully leveraged social channels  to grow their customer base and created "a net increase in the discussions about GNC,'' according to Chris James, director of social media at GNC.
Posted: 24 Mar 2014 | Published: 24 Mar 2014

IBM

Using Marketing Automation to Increase Your ROI on CRM
sponsored by Marketo
WHITE PAPER: Many CRM systems lack an effective way to manage leads - that's where marketing automation comes in. In this resource, explore the benefits of a marketing automation tool, and learn how implementing marketing automation can increase your ROI on your CRM system.
Posted: 27 Jun 2013 | Published: 27 Jun 2013

Marketo

Making Sense of the Chaos: Measuring The Influence of Social Media
sponsored by IBM
WHITE PAPER: In this white paper, find out how, with the right tools in place, today's marketers can understand the value social media provides as a marketing channel and, in coordination with other channels, drive conversions and, ultimately, revenue.
Posted: 02 Mar 2014 | Published: 30 Jun 2013

IBM
 
 
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