Find out how your organization can achieve a better return on marketing investments and develop more engaging digital interactions by empowering line-of-business (LoB) employees to manage digital store content.
This study from Accenture reveals the extent of the disconnect between chief marketing officers (CMOs) and chief information officers (CIOs), and offers advice on how to bridge the gap.
Well-executed, lead management strategies can produce significant savings, reduce time spent in the funnel, and bring sales and marketing into closer concert -- so what constitutes a solid lead management strategy?
B2B professionals need to ensure their partners have up-to-date information, and that their web content is consistent and relevant across all channels. To simplify channel marketing, savvy businesses are looking towards channel content syndication.
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