Electronic Marketing

WHITE PAPER: In today's wired world, you must make sure your website is optimized for optimal ROI and sales.  Check out this white paper to learn about the business case of web site optimization, and learn from nine brief success stories of businesses across all sectors.

Posted: 12 Apr 2013 | Published: 12 Apr 2013

WHITE PAPER: This resource explores the risks that non-compliant web content poses to your organization, and introduces a comprehensive strategy that will allow you to achieve compliance and mitigate risk while enabling faster web content publication and better quality.

Posted: 03 May 2013 | Published: 03 May 2013

WHITE PAPER: Customers today are asking for an engaging, personalized web experience that pulls them in, and your business needs to deliver. Access this white paper to discover the business case for creating personalized web experiences, and discover how marketers are listening to consumers in order to optimize digital marketing strategies.

Posted: 12 Apr 2013 | Published: 12 Apr 2013

WHITE PAPER: Poor website performance (slow loading times or inaccessible content on mobile devices) negatively impact the success of your marketing initiatives - and traditional web content management (WCM) strategies fall short. Read on to learn key methods for improving your WCM to deliver a positive website experience and meet customer expectations.

Posted: 16 Oct 2012 | Published: 01 Aug 2012

WHITE PAPER: This resource counts down six strategic guidelines that will help you plan a dependable and developer-friendly content management system (CMS) project and deliver a consistent, high-quality user experience.

Posted: 03 May 2013 | Published: 31 Dec 2011

WHITE PAPER: This resource counts down five IT-specific tips that will help you ensure your content management system (CMS) project is a success, allowing your organization to deliver a high-quality, dependable, and consistent user experience.

Posted: 03 May 2013 | Published: 31 Dec 2011

WHITE PAPER: Marketers are constantly looking for new and more effective ways for managing and tracking their online advertising campaigns.

Posted: 09 Apr 2007 | Published: 01 Mar 2007

WHITE PAPER: Learn 10 tips for effective lead management that will enable you to create more educated buyers, help you better understand their needs and ultimately increase revenue.

Posted: 20 Mar 2008 | Published: 01 Mar 2008

WHITE PAPER: It's estimated that up to 50 percent of visitors to landing pages will bail in the first eight seconds. This evaluation explains how putting more effort on nurturing recipients once they hit those landing pages would be time and money well spent.

Posted: 08 Aug 2008 | Published: 01 Jan 2007

WHITE PAPER: As the internet changes the way of traditional marketing and communication, discover a “True Profile” as a means of understanding customer behavior, actions and preferences using analytics. Learn the 4 key components of True Profiles and the business benefits included.

Posted: 04 May 2011 | Published: 04 May 2011