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Business of Information Technology >
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Search Engine Optimization
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ALSO CALLED:
SEO
DEFINITION: A phantom page is a Web page that is optimized for search engines rather than for humans. Such optimization usually results in a great deal of keyword -heavy text that does not make sense to human readers. Phantom pages are generally created in multiples, as part of a shadow domain .The practice of using phantom pages is sometimes referred to as page cloaking or black hat cloaking . Typically, the
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Definition continues below.
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Search Engine Optimization Reports
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1 Match
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How to Move from Opt-Out to Community Relevance: 31 Keys to Success in the SAP Ecosystem
sponsored by JonERP
WHITE PAPER:
In this resource, find 31 tips for inbound content marketing to the SAP community. This fresh approach to marketing engages prospects on social channels while also attracting search traffic via compelling content. Read more inside to learn how to target the SAP ecosystem and become a relevant vendor in the market.
Posted: 18 May 2012 | Published: 18 May 2012
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SEARCH ENGINE OPTIMIZATION DEFINITION (continued): … purpose of black hat cloaking is to artificially increase the SEO (search engine optimization) value of the owner's main website.To use black hat cloaking, a site owner creates separate versions of site content: normal pages for humans and phantom pages for search engine spiders. The owner accesses a frequently updated list of bot IP addresses (which is how the site's servers identify them). If the owner is successful, the search engine bot is fooled by the phantom page and ranks the page and website higher than it would have based on the valid content. Based on the search rankings, the site gets … Search Engine Optimization definition sponsored by WhatIs.com, powered by WhatIs.com an online computer dictionary
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