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Search Engine Optimization

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ALSO CALLED: SEO
DEFINITION: Search engine optimization (SEO) is the practice of manipulating aspects of a Web site to improve its ranking in search engines. Various approaches are taken to achieve that goal, such as submitting the Web site to directory services, and addressing Web site architecture and content. Although there are legitimate companies that help Web sites improve their rankings, according to Google's page about  … 
Definition continues below.
Search Engine Optimization Reports
21 Matches
How Always-On SSL Boosts Your Google Ranking
sponsored by GeoTrust, Inc.
RESOURCE: This infographic explores how to improve SEO ranking and be found by more customers through always-on SSL.
Posted: 20 Jul 2015 | Published: 17 Jun 2015

GeoTrust, Inc.

Rank Higher on Google with Always-On SSL
sponsored by GeoTrust, Inc.
WHITE PAPER: This white paper explores how to improve SEO ranking and be found by more customers through always-on SSL.
Posted: 20 Jul 2015 | Published: 17 Jun 2015

GeoTrust, Inc.

Raise your Google Ranking
sponsored by Symantec Corporation
RESOURCE: To help create a more secure web, Google now gives HTTPS-secured sites an SEO (Search Engine Optimization) boost to help safer sites become popular sites. Learn more about this and other ways to boost your ranking - Download our Raise your Google Ranking guide and view the infographic.
Posted: 09 Jul 2015 | Published: 09 Jul 2015

Symantec Corporation

Grow Business Consumer Trust
sponsored by Symantec Corporation
WHITE PAPER: In this white paper, you'll learn to establish a strong online relationship with your customer that is built on trust by bolstering security and authenticating your site.
Posted: 12 Jan 2015 | Published: 31 Oct 2013

Symantec Corporation

How to start, refine and improve your social media business strategy
sponsored by ComputerWeekly.com
BOOK: This extract from Adam Gray's  book, Brilliant Social Media will help your organisation get started with social media, then refine and improve your strategy to get real business results.
Posted: 22 Apr 2014 | Published: 22 Apr 2014

ComputerWeekly.com

How to Move from Opt-Out to Community Relevance: 31 Keys to Success in the SAP Ecosystem
sponsored by JonERP
WHITE PAPER: In this resource, find 31 tips for inbound content marketing to the SAP community. This fresh approach to marketing engages prospects on social channels while also attracting search traffic via compelling content. Read more inside to learn how to target the SAP ecosystem and become a relevant vendor in the market.
Posted: 18 May 2012 | Published: 18 May 2012

JonERP

Search Based Applications
sponsored by Exalead
BOOK: Management of information via computers is undergoing a revolutionary change as the frontier between databases and search engines is disappearing. Against this backdrop of nascent convergence, a new class of software has emerged that combines the advantages of each technology, right now, in Search Based Applications. Read on to learn more.
Posted: 14 Jan 2011 | Published: 14 Jan 2011

Exalead

Discover the Unique Benefits of Enterprise Search Technology for Your Organization
sponsored by Google Search Appliance
EGUIDE: Read this e-guide and uncover how enterprise search technology is helping knowledge workers find relevant information quickly and easily. Learn about how enterprise search has positively impacted the content management applications market.
Posted: 06 Dec 2010 | Published: 06 Dec 2010

Google Search Appliance

TiVo Reduces Call Center Costs
sponsored by Google Search Appliance
VIDEO: Implementing the Google Search Appliance not only reduced the amount of time TiVo's Customer Support Agents spent searching for content, it also reduced time spent on the phone with customers, ultimately leading to reduced call center costs. Watch this video.
Posted: 29 Nov 2010 | Premiered: 29 Nov 2010

Google Search Appliance

Case Study: Northern Trust Turns To Google For More Accurate and Relevant Search
sponsored by Google Search Appliance
CASE STUDY: In order to ensure regulatory compliance, Northern Trust's IT department needed a better tool to help employees quickly find the latest forms and information. Using the Google Search Appliance, OneBox and User-Added Results, Northern Trust increased both the accuracy and relevance of all intranet searches. Read this case study.
Posted: 29 Nov 2010 | Published: 29 Nov 2010

Google Search Appliance

Slipping Through The Cracks Of Web Services To Serve Malware
sponsored by Trend Micro, Inc.
WHITE PAPER: Today's generation of cybercriminals continue to find more ways to abuse commonly used Web services for spamming and to spread malware. Leveraging the ever-growing number of Web 2.0 and computing platforms to facilitate operations, cybercriminals have moved away from simple and so much more.
Posted: 26 Oct 2010 | Published: 26 Oct 2010

Trend Micro, Inc.

Beyond Search: Improve Insight and Decisions by Unifying Information
sponsored by Attivio, Inc.
WHITE PAPER: This paper explores the legacy technologies that influenced the development of both the new generation of search engines and the more powerful unified information access platforms. It also explains the benefits this new approach brings in providing active intelligence on demand and more.
Posted: 24 Feb 2010 | Published: 24 Feb 2010

Attivio, Inc.

Online Content Speaks Volumes
sponsored by Sitecore
BOOK: This whitepaper examines the results of a survey by Aberdeen in which 300+ executives, users, and managers of online content management systems were asked the methods they use for building their web content management and delivery models.
Posted: 10 Jul 2008 | Published: 01 Jun 2007

Sitecore

5 Keys to Success with Internet TV
sponsored by Brightcove
WHITE PAPER: The Brightcove Internet TV platform supports all five pillars of an online video strategy and a wide variety of approaches to implementing each pillar.
Posted: 10 Jun 2008 | Published: 01 Jan 2007


2008 Video SEO Playbook
sponsored by Brightcove
WHITE PAPER: This white paper de-mystifies the world of video search, and in doing so, provide you with a practical framework for video SEO that lets you maximize the value of your video content.
Posted: 10 Jun 2008 | Published: 01 Jun 2008


What Every HR Manager Needs to Know about Online Recruiting
sponsored by Sage Abra
WHITE PAPER: This white paper discusses topics that HR Managers need to know to understand the growing importance of online recruitment, and to create strategies that fully utilize the Internet as a key source of highly-qualified applicants.
Posted: 03 Mar 2008 | Published: 01 Jan 2007

Sage Abra

NetAcuity: The Industry Standard for IP Intelligence Technology
sponsored by Digital Element
PRODUCT OVERVIEW: NetAcuity IP Intelligence provides the most comprehensive set of IP data available for targeted online advertising, content localization, geographic rights management, local search optimization, local ad serving, and enhanced analytics.
Posted: 31 Jan 2008 | Published: 29 Jan 2008

Digital Element

Customer Stories: Plenty of Fish
sponsored by PEER 1
WHITE PAPER: The site has continued growing astronomically ever since and is now the No. 1 free online dating site in the world, averaging 8 million unique visitors per month.
Posted: 10 Jan 2008 | Published: 01 Jan 2007

PEER 1

Predict Return on Your Natural & Paid Search Marketing Campaigns: A Calculator for ROI Measurement
sponsored by Oneupweb
WHITE PAPER: Read this white paper to gain insight on how to maximize performance of your online campaigns, calculate ROI, and communicate search engine benefits.
Posted: 06 Apr 2007 | Published: 01 Sep 2006

Oneupweb

Oneupweb Case Studies
sponsored by Oneupweb
CASE STUDY: The case studies featured in this document showcase several Oneupweb client success stories. Read how these companies significantly improved their integrated online marketing campaigns-including natural search optimization, paid search marketin campaigns.
Posted: 06 Apr 2007 | Published: 01 Sep 2006

Oneupweb

Site and Commerce Search: Driving ROI through Vendor Selection, Proper Implementation, and Active Measurement
sponsored by WebSideStory
WHITE PAPER: In this white paper, independent analyst JupiterResearch examines how site search drives positive ROI and tells you which vendors are providing market-leading customer facing search applications.
Posted: 25 Jul 2005 | Published: 01 Jul 2005

WebSideStory
21 Matches
 
SEARCH ENGINE OPTIMIZATION DEFINITION (continued): … Search engine optimization (SEO) is the practice of manipulating aspects of a Web site to improve its ranking in search engines. Various approaches are taken to achieve that goal, such as submitting the Web site to directory services, and addressing Web site architecture and content. Although there are legitimate companies that help Web sites improve their rankings, according to Google's page about SEO, most such offers that arrive in e-mail messages are of little-to-no value. The search engine's own Webmaster often gets SEO marketing offers suggesting that Google doesn't show up well in search results (which is quite unlikely). Google's recommendation for Webmasters? "Reserve the same skepticism for unsolicited e-mail about search engines as you do for "burn fat at night" diet pills or requests to help transfer funds from deposed dictators."
Search Engine Optimization definition sponsored by SearchCIO-Midmarket.com, powered by WhatIs.com an online computer dictionary

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