sponsored by Bronto Software
Posted:  06 Oct 2008
Published:  04 Oct 2008
Format:  PDF
Length:  7  Page(s)
Type:  White Paper
Language:  English
ABSTRACT:
The success of an email campaign can be determined by a variety of metrics: purchases, opens, or even post website traffic. Success really depends on your business objectives as well as customer engagement. It's easy to isolate areas in need of improvement and give them a much-needed refresh. Email that grows stale and stagnant isn't going to gain the same enthusiasm from subscribers as ones that are ever evolving. This whitepaper will detail seven refreshes that you should consider that will quickly enhance your email-marketing program.

These seven strategies and tactics outlined in this whitepaper will assist in maximizing your email marketing return:

  • The Basics
  • List Growth
  • Design Impact
  • Relevancy
  • Interactive Elements
  • Analytics
  • Automation



Author

Sally Lowery
Online Marketing Manager



BROWSE RELATED RESOURCES
Advertising | Campaign Management | Customer Interaction Services | Customer Satisfaction | Demographic Profiles | Email | Email Marketing | Interactive Multimedia Development | Marketing Literature | Web Analytics

View All Resources sponsored by Bronto Software

About TechTarget:

TechTarget provides enterprise IT professionals with the information they need to perform their jobs - from developing strategy, to making cost-effective IT purchase decisions and managing their organizations' IT projects - with its network of technology-specific Web sites, events and magazines

All Rights Reserved, Copyright 2000 - 2014, TechTarget | Read our Privacy Statement