Electronic Marketing

WHITE PAPER: With over 800 million Facebook users to potentially see your message, you need to capitalize on the marketing opportunity that Facebook ads presents. Read this white paper to better understand targeted ads for fans, and for advice on creating a strategy for successfully driving traffic, tracking campaign activity, and increasing conversions.

Posted: 12 Apr 2013 | Published: 12 Apr 2013

WHITE PAPER: Poor website performance (slow loading times or inaccessible content on mobile devices) negatively impact the success of your marketing initiatives - and traditional web content management (WCM) strategies fall short. Read on to learn key methods for improving your WCM to deliver a positive website experience and meet customer expectations.

Posted: 16 Oct 2012 | Published: 01 Aug 2012

WHITE PAPER: This resource explores the risks that non-compliant web content poses to your organization, and introduces a comprehensive strategy that will allow you to achieve compliance and mitigate risk while enabling faster web content publication and better quality.

Posted: 03 May 2013 | Published: 03 May 2013

EGUIDE: In this expert e-guide, find five must-see steps that will help your organization enable Web content management (WCM) success. Also inside, uncover top tips for planning an intelligent WCM strategy.

Posted: 21 May 2013 | Published: 21 May 2013

WHITE PAPER: Customers today are asking for an engaging, personalized web experience that pulls them in, and your business needs to deliver. Access this white paper to discover the business case for creating personalized web experiences, and discover how marketers are listening to consumers in order to optimize digital marketing strategies.

Posted: 12 Apr 2013 | Published: 12 Apr 2013

WHITE PAPER: It's estimated that up to 50 percent of visitors to landing pages will bail in the first eight seconds. This evaluation explains how putting more effort on nurturing recipients once they hit those landing pages would be time and money well spent.

Posted: 08 Aug 2008 | Published: 01 Jan 2007

CASE STUDY: ArcSight, Inc., a leading provider of security and compliance solutions, turned to TechTarget when it wanted to reach highly-qualified prospects to extend the scope of its brand to include network management solutions.

Posted: 28 Dec 2007 | Published: 01 Dec 2007

EBOOK: Learn how to build a business case for social media outlets affecting customer relations and customer communities including Facebook and Twitter, as well as what social media means for CRM, best practices for managing online customer communities, and expert advice on implementing social media programs successfully.

Posted: 16 Jun 2010 | Published: 16 Jun 2010

WHITE PAPER: Learn 10 tips for effective lead management that will enable you to create more educated buyers, help you better understand their needs and ultimately increase revenue.

Posted: 20 Mar 2008 | Published: 01 Mar 2008

EGUIDE: This tip guide provides you with Gartner's expert insights into this fragmented social CRM market and predictions for the future of social CRM from their 2011 Magic Quadrant for Social CRM.

Posted: 07 Jul 2012 | Published: 08 Feb 2012