10 key use cases for intent data

Intent Data: It’s Becoming a Key Ingredient for Revenue Growth

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While it is widely accepted that the utilization of intent data is expanding, many have viewed it solely as a source to flag companies that may be in research mode for immediate marketing or sales outreach.

However, a new study from Demand Gen Report has uncovered that intent is also a key pipeline accelerator and use cases for intent data are rapidly expanding within sales and marketing organizations.

Download this exclusive report sponsored by TechTarget to discover:

  • 10 key use cases for intent data
  • How to apply intent insights
  • Intent data’s integral role in ABM strategies
  • And more
Vendor:
TechTarget
Posted:
31 Aug 2020
Published:
31 Aug 2020
Format:
PDF
Length:
20 Page(s)
Type:
Analyst Report
Language:
English
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