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While it is widely accepted that the utilization of intent data is expanding, many have viewed it solely as a source to flag companies that may be in research mode for immediate marketing or sales outreach.
However, a new study from Demand Gen Report has uncovered that intent is also a key pipeline accelerator and use cases for intent data are rapidly expanding within sales and marketing organizations.
Download this exclusive report sponsored by TechTarget to discover:
- 10 key use cases for intent data
- How to apply intent insights
- Intent data’s integral role in ABM strategies
- And more