5 steps for a more structured approach to cross-selling & upselling

The Science of Cross-Sell and Upsell

Cover

B2B cross-selling and upselling are complex processes that require a full supporting cast to help sales behind the scenes.

While few would argue that selling more to existing customers is not a vital initiative, many organizations fail to set defined roles and processes for cross-selling and upselling.

Download this research brief to explore a new 5-step approach for implementing a more structured and consistent approach to cross-selling and upselling.

Vendor:
TechTarget
Posted:
09 Jun 2020
Published:
09 Jun 2020
Format:
PDF
Length:
4 Page(s)
Type:
Research Content
Language:
English
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