5 steps for a more structured approach to cross-selling & upselling
The Science of Cross-Sell and Upsell
B2B cross-selling and upselling are complex processes that require a full supporting cast to help sales behind the scenes.
While few would argue that selling more to existing customers is not a vital initiative, many organizations fail to set defined roles and processes for cross-selling and upselling.
Download this research brief to explore a new 5-step approach for implementing a more structured and consistent approach to cross-selling and upselling.