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The more you know about your accounts, the more likely they are to respond to your messaging and prospecting.
Eric Wittlake, Sr. Marketing Analyst, TOPO, discusses new use cases and applications for intent data that reach beyond account based strategies and explores how entire go-to-market teams are using it to improve results for each function within the team.
Watch to learn how deep account-level insight as well as new behavioral intelligence at the prospect and customer level specifically helps organizations:
- Prioritize which accounts to pursue from any target account list
- Pursue more revenue opportunities with the right buying teams
- Personalize outreach with more precision based on interest and need