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ALSO CALLED: Marketing Automation, EMM Software, Marketing Management Software, Enterprise Marketing Management Software, Sales Software, Marketing Software
DEFINITION: This refers to software used to facilitate (implementing and operating of) sales and marketing.
Sales and Marketing Software White Papers (View All Report Types)
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How Digital Branding Drives B2B Demand
sponsored by TechTarget
WHITE PAPER: In today's hyper-competitive B2B marketplace, branding is more important than ever to break through the logjam of vendors and information competing for your customers' attention. In this white paper, explore research findings and learn how hundreds of B2B tech companies drove new leads and increased consideration by 25%+.
Posted: 17 Apr 2019 | Published: 17 Apr 2019

TechTarget

Marketing Technology: Too Much of a Good Thing?
sponsored by Bynder
WHITE PAPER: View this guide to learn how marketers can make more responsible technology purchases. Discover fundamental marketing technologies for each core function of your team, and review how to make the most of your existing tech.
Posted: 12 Apr 2019 | Published: 31 Dec 2018

Bynder

Tried and Tested: An Introduction to Digital Experimentation
sponsored by Optimizely
WHITE PAPER: In this white paper, get an overview of digital experimentation and learn why leading businesses trust digital experimentation to lead their digital transformation strategy.
Posted: 11 Apr 2019 | Published: 11 Apr 2019

Optimizely

How ISRs Improved Sales Appointment Rates by 19X
sponsored by TechTarget
WHITE PAPER: Download this white paper to learn how ISRs can use purchase intent intelligence to improve appointment rates, and uncover a few critical ingredients for your organization to see similar results.
Posted: 11 Apr 2019 | Published: 11 Apr 2019

TechTarget

Market Intelligence Report; NVMe Storage for Marketers
sponsored by TechTarget
WHITE PAPER: In this white paper, discover how NVMe storage vendors can expand their business opportunities with TechTarget. Explore purchase-intent insights from the NVMe storage market, and decide if TechTarget is right for your organization's marketing goals.
Posted: 09 Apr 2019 | Published: 09 Apr 2019

TechTarget

How Inside Sales Wins with "Insider Insights"
sponsored by TechTarget
WHITE PAPER: Download this white paper to learn about key differences that distinguish the best inside sales organizations from the rest, and find out how 15 enterprise tech companies are using better data to give their sales teams a winning edge.
Posted: 08 Apr 2019 | Published: 08 Apr 2019

TechTarget

Revamp Site Search To Jump-Start AI, Chat, And Personalization
sponsored by Algolia
WHITE PAPER: In this Forrester report, uncover how AI, personalization, and chatbots are improving site search, and learn how to decide what site-search solution is best for you. To get started with your next site search project, download this report.
Posted: 15 Mar 2019 | Published: 19 Jul 2018

Algolia

Moving to Marketo: Accelerate Your ROI With a Seamless Migration
sponsored by Marketo
WHITE PAPER: You may have the best marketing team out there, but without the right software you won't achieve results. Download now to discover if your current marketing automation platform (MAP) is putting your business at risk, and explore your options with Marketo's Engagement Marketing Platform.
Posted: 01 Feb 2019 | Published: 01 Feb 2019

Marketo

A Guide to Salesforce Integration: 8 High-Impact Integrations
sponsored by TIBCO
WHITE PAPER: Reaching your goals in the digital age requires a solid customer data integration strategy. In this white paper, uncover 8 high-impact integration strategies involving Salesforce CRM—and learn how to achieve digital success with customer data integration.
Posted: 23 Jan 2019 | Published: 31 Oct 2018

TIBCO

The Definitive Guide to Integrating HubSpot with Your CRM
sponsored by TIBCO
WHITE PAPER: Digital businesses run on cloud applications and automated business processes to engage employees and customers alike. In this white paper, gain the technical insight necessary to integrate HubSpot's marketing automation system with your current CRM software, and discover the benefits of integrating your customer data with help from TIBCO Cloud.
Posted: 23 Jan 2019 | Published: 20 Nov 2018

TIBCO

Why All Leads Are Not Created Equal
sponsored by TechTarget
WHITE PAPER: Download this white paper to take a look at common tactics that many lead providers and media partners are taking in order to ensure they fulfill on your demand generation "goals" – and what you need to know before signing on the dotted line.
Posted: 21 Nov 2018 | Published: 21 Nov 2018

TechTarget

Accelerating Time-to-Value: Fast-Growing Reduxio Implements Priority Engine to Power Pipeline Contribution
sponsored by TechTarget
WHITE PAPER: Download this white paper to learn how implementing Priority Engine impacted the business success of sales and marketing teams at Reduxio.
Posted: 16 Nov 2018 | Published: 16 Nov 2018

TechTarget

3 Steps to Personalized Selling
sponsored by TechTarget
WHITE PAPER: Download this white paper to help you understand: Your business developers' data needs. Best practices for integrating intent data sources into existing sales workflows. Steps for proving the value of personalization
Posted: 14 Nov 2018 | Published: 14 Nov 2018

TechTarget

Is BANT Killing Your Business?
sponsored by TechTarget
WHITE PAPER: Download this paper to find out why BANT falls short in the digital era and examine how to actually help sales do their job and win business.
Posted: 14 Nov 2018 | Published: 14 Nov 2018

TechTarget

Online Christmas Shopping Recap Report 2014
sponsored by IBM
WHITE PAPER: This report provides a summary of online retail shopping data and trends from the 2014 November and December Christmas season.
Posted: 20 Feb 2015 | Published: 20 Feb 2015

IBM

Signed, Sealed, Delivered: Integrating Electronic Signatures Into the B2B Sales Cycle
sponsored by Adobe EchoSign
WHITE PAPER: Many companies are still behind the curve when it comes to generating and processing sales contracts. Many still fax and physically sign documents - are e-signatures a graceful (and legal) solution?This white paper discusses the advantages of e-signatures, and how you can integrate them into the sales process successfully.
Posted: 20 Feb 2015 | Published: 20 Feb 2015

Adobe EchoSign

Email Deliverability: Getting to Your Customer’s Inbox
sponsored by Teradata
WHITE PAPER: This eBook provides informative statistics and practical tips for ensuring that the messages being sent by your business actually make it to your subscribers' inboxes.
Posted: 13 Feb 2015 | Published: 13 Feb 2015

Teradata

3 Pillars of Customer Experience in Today's Connected World
sponsored by Salesforce.com
WHITE PAPER: Access this white paper to learn three steps to meeting customers' rising expectations in today's hyper-connected world: Personalized service, smarter support, and faster connection.
Posted: 19 Jan 2015 | Published: 19 Jan 2015

Salesforce.com

How to achieve sales tax accuracy within your CRM system
sponsored by Avalara
WHITE PAPER: This featured resource discusses one platform that ensures correct sales tax calculation, managing taxation from start to finish. By considering taxes from the beginning, see how companies are able to maximize sales and revenue.
Posted: 12 Jan 2015 | Published: 12 Jan 2015

Avalara

Contact Discovery Improves Performance of Direct Mail and Email Marketing
sponsored by Harte Hanks
WHITE PAPER: Access this brief case study to find out what solutions exist to ensure the information necessary for successful demand generation. Read on to see how you can pioneer successful lead management.
Posted: 16 Dec 2014 | Published: 16 Dec 2014

Harte Hanks

5 Tips to Sell Faster, Easier
sponsored by Oracle Corporation
WHITE PAPER: Access this white paper to find out how you can leverage technology and consumer trends to build a successful modern sales force.
Posted: 12 Dec 2014 | Published: 12 Dec 2014

Oracle Corporation

How to build a better sales team
sponsored by Oracle Corporation UK Ltd
WHITE PAPER: Access this white paper to find out how to leverage modern CRM technology, like social integration, to build a better sales team and deliver the results your business needs.
Posted: 11 Dec 2014 | Published: 11 Dec 2014

Oracle Corporation UK Ltd

Sales in the Cloud: Engage customers, close more deals
sponsored by Oracle Corporation UK Ltd
WHITE PAPER: Access this white paper to find out the perfect recipe for a modern sales strategy, and how process automation and social media can gracefully integrate in the cloud.
Posted: 11 Dec 2014 | Published: 11 Dec 2014

Oracle Corporation UK Ltd

Is Sales an Endangered Species? Save It With Integrated CRM
sponsored by Oracle Corporation UK Ltd
WHITE PAPER: The sales environment is evolving at an unprecedented rate. In this white paper, discover how success has been redefined for sales organizations in the digital age, and what you can do to optimize current performance management strategies with new technology.
Posted: 09 Dec 2014 | Published: 09 Dec 2014

Oracle Corporation UK Ltd

3 Funnel Points for Successful Lead Management
sponsored by Harte Hanks
WHITE PAPER: Access this whitepaper to discover the 3 main funnel points for a successful sales strategy. Read on to find out how to calculate your campaign for success, and how to measure your call center metrics appropriately.
Posted: 01 Dec 2014 | Published: 01 Dec 2014

Harte Hanks
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