A new approach to persona thinking: Capture real demand and buyers

Evolving Persona Thinking to Win More Business

Cover

With an average of 7 stakeholders involved in a B2B tech purchasing decision and 65% of IT staff's decision-making responsibilities extended beyond their titled scope, B2B marketers need to change their “persona thinking” at multiple levels so they can effectively engage decision-makers and target real opportunities.

In this e-book, “Evolving Persona Thinking to Win More Business,” we discuss how to use prospect-level intent data to engage buying groups in target accounts so you can identify and capture real demand, real opportunities, and real buyers by eliminating gaps in your tactical execution.

Vendor:
TechTarget
Posted:
Aug 16, 2021
Published:
Dec 30, 2020
Format:
PDF
Type:
eBook
Already a Bitpipe member? Log in here

Download this eBook!