What an actual marketing transformation really looks like

What an Actual Marketing Transformation Really Looks Like

Cover

These days, you hear a lot about business transformation or digital transformation, but you don’t often hear about marketing transformation.

In fact, there is a lot of investment in martech – CMOs own big chunk of the tech budget and the responsibility of driving revenue is increasingly moving over to marketing.

Download this 38-page case study to learn how TechTarget helped TIBCO achieve a true marketing transformation.

Explore:

  • How to use purchase intent data to identify the right prospects
  • The role of change management in a marketing transformation
  • 3 lessons TIBCO learned from a marketing transformation standpoint
  • And more
Vendor:
TechTarget
Posted:
Feb 8, 2021
Published:
Jun 17, 2019
Format:
PDF
Type:
Case Study
Already a Bitpipe member? Log in here

Download this Case Study!