What an Actual Marketing Transformation Really Looks Like
These days, you hear a lot about business transformation or digital transformation, but you don’t often hear about marketing transformation.
In fact, there is a lot of investment in martech – CMOs own big chunk of the tech budget and the responsibility of driving revenue is increasingly moving over to marketing.
Download this 38-page case study to learn how TechTarget helped TIBCO achieve a true marketing transformation.
- How to use purchase intent data to identify the right prospects
- The role of change management in a marketing transformation
- 3 lessons TIBCO learned from a marketing transformation standpoint
- And more