What an actual marketing transformation really looks like

What an Actual Marketing Transformation Really Looks Like

Cover

These days, you hear a lot about business transformation or digital transformation, but you don’t often hear about marketing transformation.

In fact, there is a lot of investment in martech – CMOs own big chunk of the tech budget and the responsibility of driving revenue is increasingly moving over to marketing.

Download this 38-page case study to learn how TechTarget helped TIBCO achieve a true marketing transformation.

Explore:

  • How to use purchase intent data to identify the right prospects
  • The role of change management in a marketing transformation
  • 3 lessons TIBCO learned from a marketing transformation standpoint
  • And more
Vendor:
TechTarget
Posted:
17 Jun 2019
Published:
17 Jun 2019
Format:
PDF
Length:
38 Page(s)
Type:
Case Study
Language:
English
Already a Bitpipe member? Login here

Download this Case Study!