Customer Data Strategies for Dummies
sponsored by Informatica
BOOK:
Learn about the new competitive battleground of customer experience, and how the best marketing strategies are strengthened by a proven data strategy that gives you a 360-degree view of your customer.
Posted: 03 Apr 2018 | Published: 29 Dec 2017
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MicroScope: Steering IT in the right direction
sponsored by MicroScope
EZINE:
An issue looking at the timing of the ideal sales pitch and just what's happening with IoT and the channel.
Posted: 26 Jan 2018 | Published: 26 Jan 2018
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How to achieve the Single Customer View
sponsored by Experian
WHITE PAPER:
The concept of single customer view (SCV) has been around for some time now - but it's never been more crucial to satisfactory customer service. SCV implementation is a challenging process, but read this white paper to learn how to achieve a competitive CEM advantage in your market.
Posted: 11 Mar 2019 | Published: 31 Dec 2018
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CRM as a CX Enabler
sponsored by Avtex
WHITE PAPER:
CX, at its core, is more effective when tailored to a customer's unique needs and preferences. In this white paper, learn how CRM impacts the success of CX programs in many ways. Continue reading to explore more strategies to maximize your CRM's support of CX initiatives.
Posted: 16 Oct 2018 | Published: 16 Oct 2018
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How Companies Know Which Customers Will Buy—And Who Will Buy More
sponsored by SearchCRM
EBOOK:
This expert guide examines the ways in which companies are utilizing marketing automation software and customer personalization techniques to better target customers.
Posted: 12 Feb 2015 | Published: 12 Feb 2015
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Data Analytics Maps Positive Customer Journeys
sponsored by SearchCRM
EBOOK:
Amid the noise of multiple communication channels, data analytics strategies can identify needs, predict behavior and enhance the customer experience.
Posted: 28 Sep 2016 | Published: 26 Sep 2016
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Salesforce Wave Yet to Reach Crest
sponsored by SearchBusinessAnalytics
EBOOK:
Salesforce's Wave Analytics Cloud has yet to crash into a large consumer base, but the platform might be gaining ground on wider adoption.
Posted: 25 Mar 2016 | Published: 18 Mar 2016
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The Salesforce Analytics Cloud: Challenges, Benefits, & Uses
sponsored by Salesforce.com
EGUIDE:
Inside this expert e-guide, compare the benefits and challenges of moving to Salesforce Analytics Cloud. Plus, discover how 2 companies, Akamai Technologies and Berkshire Hathaway Travel Protection, use Salesforce Analytics Cloud to fix the sales funnel and make more deals.
Posted: 20 Jun 2017 | Published: 19 Jun 2017
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Mobile CRM: Conquering the Data Integration Challenge
sponsored by Microsoft
EGUIDE:
Without an effective way to integrate data from disparate systems, your mobile CRM can't help you optimize the customer experience. This expert guide explores how companies have overcome their data integration challenges to improve their mobile CRM.
Posted: 24 Feb 2016 | Published: 16 Feb 2016
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Popular Technologies Enrich Customer Experience Strategies
sponsored by SearchCRM
EBOOK:
This expert e-book looks at modern changes in customer experience management. Access to explore mobile and social CRM's increasingly dominant and multidimensional role in customer engagement, as well as ways to transform customer data from disparate digital sources into more personalized messaging.
Posted: 25 Mar 2016 | Published: 15 Mar 2016
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