CDM

EBOOK: With data bombarding consumers and businesses from all angles, product managers face the unique challenge of turning their data from a burden into a benefit. In this e-book, uncover why treating data as a feature in product development is essential to creating a memorable CX and business success.

Posted: 25 Jan 2019 | Published: 31 Jan 2018

WHITE PAPER: In this white paper, discover 12 tips to help you manage the performance of data movement as a system and maximize value from your enterprise data.

Posted: 18 Apr 2018 | Published: 31 Dec 2017

EBOOK: This e-book is designed to help you overcome the customer acquisition hurdle. Download it for guidance on not only finding new customers, but ensuring their data—as well as that of your existing customers—is secure and protected.

Posted: 01 May 2019 | Published: 14 Mar 2019

EBOOK: Find out why it's hard to determine exactly how to integrate social channels with CRM and how your business model -- and finding where your customers hang out -- will show the way.

Posted: 03 May 2018 | Published: 03 May 2018

EGUIDE: Omnichannel customer experience strategies break down data silos that have held back multichannel strategies. Read on to learn how to view different channels as part of the bigger picture, gauge your companies investments in each channel, and how the omnichannel approach is presenting a shift in how we think about customer experience management.

Posted: 27 Jun 2016 | Published: 24 Jun 2016

EGUIDE: In the age of the customer, the term customer experience is highly charged and constantly changing. What adds to this is the new technology being used in contact centers to improve the customer experience. In this e-guide, learn how artificial intelligence, chatbots, and better data insights are used to improve CX and increase customer loyalty.

Posted: 03 May 2017 | Published: 28 Apr 2017

EBOOK: Learn from experts how predictive analytics should be used by sales teams, and the importance of having a strong model. Also uncover real-world examples of analytics being used to create more customer-specific advertisements and hire more promising workers, and how predictive lead scoring can help sales and marketing teams work together better.

Posted: 02 May 2016 | Published: 29 Apr 2016

EGUIDE: Most companies know they need to bring data silos together to improve customer experience, but they're struggling to do it. In response, some technology vendors are creating omnichannel technology to bring together disparate pockets of customer data. Learn how 2 major vendors are targeting customer data silos to create a truly omnichannel picture.

Posted: 26 Apr 2017 | Published: 25 Apr 2017

EGUIDE: This e-guide offers expert advice for creating a successful omnichannel customer experience by utilizing a unified user interface (UI), service clouds, self-service tools, and more. You'll also learn how to implement a unified contact record for customer interactions so that you can create a consistent, satisfying experience for your customers.

Posted: 02 Mar 2016 | Published: 26 Feb 2016

EGUIDE: As with anything, it is important to start off your CRM initiative on the right foot. The only way to do that is by understanding everything this technology has to offer. From common features to the latest trends, this comprehensive guide breaks down everything you need in order to get started with CRM.

Posted: 31 Aug 2016 | Published: 29 Aug 2016