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CRM Software

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ALSO CALLED: CRM Application, Customer Relationship Management Software
DEFINITION: Apex is a development platform for building software as a service (SaaS) applications on top of Salesforce.com's customer relationship management (CRM) functionality. Apex allows developers to access Salesforce.com's back-end database and client-server interfaces to create third-party SaaS applications. Apex includes an application program interface (API) that developers can use to access user data  … 
Definition continues below.
CRM Software Reports
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How New Technology is Changing the Way Marketing and Sales Interact With Leads
sponsored by Conversica
WHITE PAPER: In a time when 48% of salespeople never follow up with a lead, and 33% of leads who display interest are never contacted, what can sales teams do to improve their effectiveness and efficiency? Access this white paper today to learn about a new approach to intelligently finding and nurturing hot leads using sales conversion management.
Posted: 17 Jul 2015 | Published: 17 Sep 2014

Conversica

WCM Software Expands to Incorporate CEM
sponsored by Rackspace
EGUIDE: In this e-guide, experts highlight the convergence of WCM platforms with CRM and CEM software. Get insider insights from senior analysts as they explain why customer engagement doesn't end at running a website.
Posted: 10 Jul 2015 | Published: 10 Jul 2015

Rackspace

Web Content Management Systems Try to Do it All
sponsored by Rackspace
EGUIDE: In this e-guide, readers will find best practices, advice, and real-life insight into how WCM systems have been used to improve the customer experience. Read now to learn more.
Posted: 09 Jul 2015 | Published: 09 Jul 2015

Rackspace

The Value of Experience: How the C-suite Values Customer Experience in the Digital Age
sponsored by Genesys
RESOURCE: This research report demonstrates how companies who pay more attention to customer experience initiatives have better revenue growth than their peers. Access now to get answers to 4 essential CEM questions that top sales and marketing leaders have proposed.
Posted: 08 Jul 2015 | Published: 08 Jul 2015

Genesys

Tangerine Bank: Using Technology to Make Banking Simple
sponsored by Carrington Associates
VIDEO: In this short video learn how Tangerine Bank gained the ability to quickly test, build and deploy new applications -- delivering superior customer service by shaving 4 weeks off of a 6-week mobile app delivery cycle. Access now to start developing your own CRM application strategy.
Posted: 08 Jul 2015 | Premiered: 31 May 2014

Carrington Associates

SaaS CRM Best Practices
sponsored by Salesforce.com
EGUIDE: This eGuide on SaaS CRM reviews best practices for negotiating a service-level agreement (SLA). In addition, read on to learn how to strategically integrate key business applications to streamline data and improve customer experience management.
Posted: 08 Jul 2015 | Published: 08 Jul 2015

Salesforce.com

Colmobil improves customer service and efficiency: IBM Worklight software helps company extendinformation in its systems to mobile device
sponsored by Carrington Associates
CASE STUDY: Discover how Colmobil was able to deliver the information in its systems to employees' mobile devices and to screens in its garages and waiting rooms. Access this case study now to lean how your organization can create a similar strategy and make more informed assignments, and give customers a more interactive experience.
Posted: 07 Jul 2015 | Published: 31 Oct 2013

Carrington Associates

Reimagine Business User Experience
sponsored by SAP
RESOURCE: Delivering a simple, personalized and consistent user experience across devices is no longer a luxury but a necessity. Access this resource and discover how your organization can build a tailored and responsive user experience by embracing real-time analytics in the office or on the go.
Posted: 07 Jul 2015 | Published: 07 Jul 2015

SAP

Air Canada rouge soarsahead with wireless in-flightentertainment service
sponsored by Carrington Associates
CASE STUDY: This exclusive case study details the development of Air Canada's rouge mobile app which helped them to create a unique engaging in-flight experience.Learn more about the development of Air Canada's app and discover how your organization can take advantage of similar app dev technologies by accessing this resource now.
Posted: 06 Jul 2015 | Published: 31 Mar 2014

Carrington Associates

Financial Institution Builds App to Enable Secure Account Access on Any Device
sponsored by Carrington Associates
CASE STUDY: This case study describes Raymond James Financial's journey to build an app that would enable investors to gain secure access to their accounts and contact financial advisors at any time and on any device.
Posted: 02 Jul 2015 | Published: 31 Dec 2014

Carrington Associates

Unsubscribe best practices guide: How to Decrease Database Churn and Strengthen Your Marketing Program
sponsored by Silverpop Systems Inc. an IBM Company
WHITE PAPER: In this white paper you'll go behind the scenes of the unsubscribe process to learn why it matters and how you can use it to strengthen your marketing program.
Posted: 30 Jun 2015 | Published: 30 Jun 2015

Silverpop Systems Inc. an IBM Company

The Marketing Automation Success Kit
sponsored by Salesforce.com
RESOURCE: This starter kit is a 5-step guide demonstrating how to reach your goals with marketing automation software.
Posted: 10 Jun 2015 | Published: 10 Jun 2015

Salesforce.com

The Complete Guide to Marketing Automation
sponsored by Salesforce.com
EBOOK: This e-book guides marketers through several automation software use cases, demonstrating how businesses can generate quality leads through targeted personalization.
Posted: 10 Jun 2015 | Published: 31 Dec 2014

Salesforce.com

ROI of Marketing Automation
sponsored by Salesforce.com
EBOOK: This e-book explores how organizations power sales and marketing initiatives with marketing automation software by studying its return on investment (ROI).
Posted: 09 Jun 2015 | Published: 09 Jun 2015

Salesforce.com

Marketing Automation: How to Build a Sales and Marketing Ecosystem
sponsored by Salesforce.com
EBOOK: This e-book explores how marketing automation creates a dynamic duo: sales and marketing working together hand-in-hand.
Posted: 09 Jun 2015 | Published: 09 Jun 2015

Salesforce.com

10 Proven Ways SMBs Can Benefit from Marketing Automation
sponsored by Salesforce.com
ANALYST REPORT: This white paper explores 10 statistics for why small and mid-size businesses should adapt emerging marketing automation software.
Posted: 09 Jun 2015 | Published: 09 Jun 2015

Salesforce.com

Buyer's Guide: Customer Experience Management
sponsored by ComputerWeekly.com
EBOOK: In this 13-page buyer's guide, ComputerWeekly looks at the challenge facing organizations in delivering an online experience to customers that goes far beyond just a website. Additionally, explore critical actions CIOs should undertake to improve customer experience.
Posted: 09 Jun 2015 | Published: 09 Jun 2015

ComputerWeekly.com

Five Ways Small Businesses Are Powering Growth with Marketing Automation
sponsored by Salesforce.com
WHITE PAPER: In this resource, you'll discover 5 use cases in which marketing automation enabled small business marketers to do more with less.
Posted: 08 Jun 2015 | Published: 08 Jun 2015

Salesforce.com

Ten Tips for Accelerating Your Pipeline
sponsored by Salesforce.com
WHITE PAPER: This white paper describes 10 ways that marketing automation can help you to shorten the length of your sales cycle—without investing any additional time or resources.
Posted: 05 Jun 2015 | Published: 05 Jun 2015

Salesforce.com

A Sales & Marketing Love Story: Uniting Sales and Marketing Initiatives
sponsored by Salesforce.com
EBOOK: Learn how uniting sales and marketing efforts can enable your sales cycle to run smoother, your customers' experiences to be more consistent and personalized, and your bottom line to see huge wins.
Posted: 05 Jun 2015 | Published: 05 Jun 2015

Salesforce.com

Five Hacks to Dominate Your Quota This Quarter
sponsored by Salesforce.com
EBOOK: Access this e-book today to learn how to tackle 5 common B2B sales scenarios, with useful hacks that include reviving dormant leads, easy lead prioritization, and 3 more.
Posted: 05 Jun 2015 | Published: 05 Jun 2015

Salesforce.com

Your Complete CRM Handbook: Everything You Need to Know to Get Started
sponsored by Salesforce.com
EBOOK: Is it time for your organization to invest in a CRM solution? The contents of this e-book will help you to answer that question and provide you with the information you need to get started.
Posted: 03 Jun 2015 | Published: 03 Jun 2015

Salesforce.com

A Quick Peek at the Salesforce App
sponsored by Salesforce.com
WHITE PAPER: You've heard of Salesforce—but is it the right CRM solution for your organization? This resource provides an introduction to the benefits and capabilities of the Salesforce mobile app for those who are interested, but not quite ready for a free trial.
Posted: 03 Jun 2015 | Published: 03 Jun 2015

Salesforce.com

8 Ways Marketing Automation Can Unlock the Value of Your CRM
sponsored by Salesforce.com
EBOOK: This eBook explains why marketing automation and CRM their full potential by being thoughtfully paired. Read on to learn how to unlock the key functionality that top-performing sales and marketing teams rely on.
Posted: 01 Jun 2015 | Published: 01 Jun 2015

Salesforce.com

7 Tips to Accelerate Sales Performance
sponsored by Salesforce.com
EBOOK: Access this e-book to get some great tips on preparing for a sales call.
Posted: 28 May 2015 | Published: 31 Dec 2014

Salesforce.com
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CRM SOFTWARE DEFINITION (continued): …  on Salesforce.com. This API allows developers to use common SaaS components, like Web widgets or a multi-tenant database, without the need to develop much of the infrastructure traditionally associated behind SaaS programs.Apex applications are usually hosted and run directly from Salesforce.com's servers. No installation on a user's local PC is necessary because of this hosting. A user simply purchases a given Apex program through AppExchange, Saleforce.com's Web portal for add-ons to CRM. The user is then able to access the program through the standard interface. Once created, an application … 

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