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CRM Software

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ALSO CALLED: CRM Application, Customer Relationship Management Software
DEFINITION: Apex is a development platform for building software as a service (SaaS) applications on top of Salesforce.com's customer relationship management (CRM) functionality. Apex allows developers to access Salesforce.com's back-end database and client-server interfaces to create third-party SaaS applications. Apex includes an application program interface (API) that developers can use to access user data  … 
Definition continues below.
CRM Software Reports
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The Uncomfortable Truth About the State of Customer Experience Transformation
sponsored by Genesys
VIDEO: How is customer experience changing? View this webinar, featuring data from the 2017 Global Customer Experience (CX) Benchmarking Report, to learn how well organizations are doing in their digital transformation journey to omnichannel CX. Discover the top 5 trends from the report and more.
Posted: 24 May 2017 | Premiered: 24 May 2017

Genesys

How to Measure Marketing Success with Call-Tracking Software
sponsored by Twilio
EGUIDE: Foundations Recovery Network, a US-based rehab network, needed to know if they were getting their money's worth advertising on Google – more imperative due to the high online competition in the substance abuse recovery field. Learn how they leveraged new call-tracking software to understand if their marketing strategy was worth it.
Posted: 23 May 2017 | Published: 16 May 2017

Twilio

The Evolution To Real-Time Customer Experience: Optimize Customer Experience With CX Data Platforms
sponsored by DataStax
RESEARCH CONTENT: According to Forrester Research, 89% of companies are investing in tools and technology to improve their CX initiatives. In this Forrester report, discover how and why CX data platforms are imperative in the customer-oriented landscape of today, and get tips on how to use this technology to optimize your customer experience.
Posted: 23 May 2017 | Published: 01 Apr 2017

DataStax

Digital Commerce: 21-Vendor Comparison
sponsored by Salesforce
RESEARCH CONTENT: The number of digital commerce platform vendors continues to grow, adding to the complexity of vendor evaluations. This research report by Gartner evaluates 21 providers of digital commerce platforms to assist application leaders supporting digital commerce.
Posted: 15 May 2017 | Published: 24 Apr 2016

Salesforce

B2C Commercial Suite 13-Vendor Analysis and Comparison
sponsored by Salesforce
RESEARCH CONTENT: Inside this Forrester Research Report, discover the 13 most significant B2C commercial suite vendors and how they've been scored to see how each measures up to help eBusiness and channel strategy professionals make the right choice.
Posted: 12 May 2017 | Published: 21 Mar 2017

Salesforce

Personalize the Member Experience to Deepen Member Engagement
sponsored by Infogix
WHITE PAPER: Personalization is the key to success in today's consumer-motivated setting. But in the health care industry, personalization is expected at a challengingly high level. Learn about how to build member engagement through personalization and data analytics, using the health care industry as an example.
Posted: 11 May 2017 | Published: 11 May 2017

Infogix

Economy Drives New CRM Opportunities
sponsored by Conga
EGUIDE: Companies are missing out on CRM opportunities. Learn how to make the most of your CRM investment by equipping it with right analytics and notifications to troubleshoot issues and make customer-support more nimble.
Posted: 10 May 2017 | Published: 10 May 2017

Conga

Digital Transformation in Sales: Evolving the Art of Customer Engagement
sponsored by Microsoft
WHITE PAPER: This white paper examines the top driver behind improved customer engagement: digital transformation. Find out why top-performing sales organizations are increasing their revenues by prioritizing technology as they form new and evolving relationships with their customers.
Posted: 10 May 2017 | Published: 10 May 2017

Microsoft

Legal services Marketplace Relies on Call Tracking to Demonstrate ROI for Lawyers
sponsored by Twilio
WHITE PAPER: Learn how Avvo implemented trackable numbers with Twilio to satisfy customers, increase conversion rates, deliver metrics, give business a boost.
Posted: 09 May 2017 | Published: 09 May 2017

Twilio

eBook: How to Keep Pace with the Modern Customer with Your Contact Center
sponsored by Genesys
EBOOK: Your customer's expectations are higher than ever – which also means that it's important to know what is holding your contact center back. Learn how to stay ahead of the curve with a contact center capable of delivering a fast, seamless customer experience.
Posted: 09 May 2017 | Published: 09 May 2017

Genesys

Digital Marketing Hubs: Vendor Comparison Report
sponsored by Cxense
RESEARCH CONTENT: Vendors from advertising, marketing automation, and analytics are racing to deliver personalized digital marketing at scale. Marketing leaders need a system that can integrate & coordinate data across channels. In this Gartner Research report, learn how to evaluate 22 marketing tools designed to automate and execute your initiatives.
Posted: 08 May 2017 | Published: 14 Feb 2015

Cxense

CX Technology Shaping Business Brand Images: Learn How to Stay Ahead of Change
sponsored by Comarch
WHITE PAPER: How is new technology shaping brand image and influencing customer purchase decisions? This question is outstanding in every business's mind in recent years. Learn which CX technologies have the biggest impact on retailers, and discover how to embrace the changes for better customer loyalty.
Posted: 08 May 2017 | Published: 08 May 2017

Comarch

How to Create Compelling CX with Online Personalization
sponsored by Cxense
WHITE PAPER: In an environment where 62% of customers prefer to receive offers and promotions based on previous experiences, learn how to influence purchasing decisions for your demanding audience.
Posted: 04 May 2017 | Published: 04 May 2017

Cxense

How to Increase Your Conversion Rates with Website and App Personalization
sponsored by Cxense
WHITE PAPER: Today, e-commerce retailers need to address the immediate feelings and goals of their followers. Learn how fusing real time data with conventional data from CRM tools set off personalization algorithms to deliver better one-to-one experiences.
Posted: 04 May 2017 | Published: 04 May 2017

Cxense

15 Steps (And More) to Improve the Customer Experience
sponsored by Zendesk
EGUIDE: Customers – they're the lifeblood for many organizations. Which is why keeping up customer experience with the right CRM tools is a necessity. In this expert e-guide, learn 15 steps to improve the customer experience and how to use social CRM tools to your advantage.
Posted: 03 May 2017 | Published: 28 Apr 2017

Zendesk

Improve The Customer Experience Through New Technology, Better Insights
sponsored by Zendesk
EGUIDE: In the age of the customer, the term customer experience is highly charged and constantly changing. What adds to this is the new technology being used in contact centers to improve the customer experience. In this e-guide, learn how artificial intelligence, chatbots, and better data insights are used to improve CX and increase customer loyalty.
Posted: 03 May 2017 | Published: 28 Apr 2017

Zendesk

A New Measure of Sales Success
sponsored by TechTarget
RESOURCE: Companies today seek to learn all they can about their customers—their preferences, their buying patterns. New technology can help, but such sought-after insight won't come easy. In our guide—A New Measure of Sales Success—our experts provide insight on new sales tools, geolocation technology, and data modeling.
Posted: 03 May 2017 | Published: 18 Mar 2014

TechTarget

Choose the Right Quote & Proposal Automation Solution
sponsored by Quosal
WHITE PAPER: Finding the right quote and proposal automation tool is a key area of sales process automation that businesses often tend to overlook. Discover how to help your sales teams produce timely, accurate, and professional-looking quotes quickly and uncover 9 quote and proposal best practices.
Posted: 03 May 2017 | Published: 03 May 2017

Quosal

Technology Trends in Customer Support Centers
sponsored by Zendesk
WHITE PAPER: In a recent Gatehouse Research survey, 54% of customer service and IT executive respondents cited inconsistent service as their main cause of customer frustration. Access the results to the rest of the survey and see how your peers are answering the tough questions.
Posted: 25 Apr 2017 | Published: 25 Apr 2017

Zendesk

Sales Force Integration for Dummies
sponsored by INFORMATICA
EBOOK: In this e-book, learn some best practices for integrating Salesforce.comwith your other essential business systems. Discover how to navigate your systems integration lifecycle, 10 do's and don'ts when evaluating a Salesforce integration system, and more.
Posted: 25 Apr 2017 | Published: 31 Dec 2014

INFORMATICA

Live Chat: How to Grow Your Business With Proactive Support
sponsored by Zendesk
WHITE PAPER: It's time to ask: How do we get more value from Live Chat? In this whitepaper, learn how to take your customer support to the next level and shift from reactive to proactive support by implementing strategies like real-time monitoring and data analysis.
Posted: 21 Apr 2017 | Published: 21 Apr 2017

Zendesk

How Salesforce Can Be Used To Boost Sales Performance
sponsored by Conga
EGUIDE: Sales teams have one primary goal: To sell fast, and sell more. In this e-guide, explore the pros and cons of the Salesforce Sales Cloud and gain 5 tips to boost sales forecast accuracy. Plus, learn how Rotobec, a manufacturing company, uses Salesforce automation to connect sales and service data.
Posted: 20 Apr 2017 | Published: 20 Apr 2017

Conga

Getting to Why in Omnichannel Marketing Attribution
sponsored by SAS
WHITE PAPER: For successful marketing attribution, your digital communications channels must be properly quantified, allocated, analyzed and optimized to realize your business goals. But there are 3 main barriers: Missing data, uncertain data, and big data. Learn how to get around these challenges and develop your attribution strategy.
Posted: 20 Apr 2017 | Published: 20 Apr 2017

SAS

Customer Experience Leader DirecTV Modernizes to Maintain Their Lead
sponsored by Capriza
CASE STUDY: In this concise case study, learn how DirecTV decided on a mobile app that streamlined processes by enabling real time box activation.
Posted: 20 Apr 2017 | Published: 30 Dec 2016

Capriza

How CPQ Software Can Boost Your Sales Processes
sponsored by Conga
EGUIDE: The sales process is riddled with obstacles, but determining price and delivering an accurate quote should not be one of those obstacles. In this e-guide, discover how configure price quote (CPQ) software and Salesforce tools can help speed the sales process and bring BI to your sales processes.
Posted: 24 Apr 2017 | Published: 24 Apr 2017

Conga
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CRM SOFTWARE DEFINITION (continued): …  on Salesforce.com. This API allows developers to use common SaaS components, like Web widgets or a multi-tenant database, without the need to develop much of the infrastructure traditionally associated behind SaaS programs.Apex applications are usually hosted and run directly from Salesforce.com's servers. No installation on a user's local PC is necessary because of this hosting. A user simply purchases a given Apex program through AppExchange, Saleforce.com's Web portal for add-ons to CRM. The user is then able to access the program through the standard interface. Once created, an application … 

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