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CRM Software

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ALSO CALLED: CRM Application, Customer Relationship Management Software
DEFINITION: Apex is a development platform for building software as a service (SaaS) applications on top of Salesforce.com's customer relationship management (CRM) functionality. Apex allows developers to access Salesforce.com's back-end database and client-server interfaces to create third-party SaaS applications. Apex includes an application program interface (API) that developers can use to access user data  … 
Definition continues below.
CRM Software Reports
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Microsoft's Dynamics CRM vs. Aptean's Onyx, according to real users
sponsored by IT Central Station
ESSENTIAL GUIDE: With so many vendors and products on the market, how can you be sure that you'll make the right CRM decision for your organization? Find out what real IT professionals think about 30+ vendors and their top solutions with this comprehensive list of pros and cons direct from experienced users.
Posted: 05 Dec 2014 | Published: 05 Dec 2014


Big Data is Key to Responding to Customer Needs Instantly
sponsored by Hewlett-Packard Company
WHITE PAPER: Find out how a leading big data technology extracts vital information from a network and correlates it with more static information about the subscriber, so you can provide a better customer experience.
Posted: 26 Nov 2014 | Published: 26 Nov 2014

Hewlett-Packard Company

The Key to Unlocking What Your Customers Really Want
sponsored by Hewlett-Packard Company
WHITE PAPER: Find out how the adoption of analytics can help companies better understand what their customers want, and promote upsell on new services.
Posted: 25 Nov 2014 | Published: 25 Nov 2014

Hewlett-Packard Company

Marketing Strategies for Highly Personalized Online Experiences
sponsored by Infor
WHITE PAPER: Find out why everyone is talking about personalization and uncover 5 strategies to achieve personalized online experiences.
Posted: 14 Nov 2014 | Published: 14 Nov 2014

Infor

Winning at Experience Across the Customer Journey
sponsored by Infor
RESOURCE: Find out what it takes to deliver the ultimate customer experience across a customer's entire journey.
Posted: 13 Nov 2014 | Published: 13 Nov 2014

Infor

Meeting the Omni-Channel Marketing Challenge
sponsored by Infor
WHITE PAPER: Learn how an omni-channel marketing strategy can help you deliver an exceptional customer experience at all times.
Posted: 13 Nov 2014 | Published: 13 Nov 2014

Infor

eBook: 5 Steps to Building a Customer Experience-Driven Contact Center
sponsored by Genesys
EBOOK: Download this eBook to learn how to orchestrate service delivery for important customer journeys, how you can empower agents with a 360 degree view of the customer across multiple channels, and find a simple and cost-effective route to delivering effortless omnichannel customer experiences.
Posted: 12 Nov 2014 | Published: 12 Nov 2014

Genesys

Take the Boring Out Of Banking: Digitize Documents to Optimize Customer Experience
sponsored by Hewlett-Packard Limited
WHITE PAPER: Find out how an end-to-end information workflow solution specifically designed for banking can help you exceed customer expectations.
Posted: 11 Nov 2014 | Published: 31 Mar 2014

Hewlett-Packard Limited

Maintaining a Successful Multichannel CRM
sponsored by ComputerWeekly.com
RESOURCE: The age of the isolated call center is over; no longer can we optimize a single channel in isolation. We need to give customers multiple ways to reach us. Is your organisation running a multichannel CRM interface? Take our brief survey on CRM and gain instant access to our expert guide, Customer experience consistency key to successful CRM.
Posted: 10 Nov 2014 | Published: 10 Nov 2014

ComputerWeekly.com

Banks Must Reinvent the Customer Experience to Meet New Demands
sponsored by Hewlett-Packard Limited
WHITE PAPER: Find out how to give your bank a makeover that will accommodate the most recent customer demands.
Posted: 10 Nov 2014 | Published: 31 Mar 2014

Hewlett-Packard Limited

Frost & Sullivan: Market Insight—Measuring Cloud-Based Agent Performance
sponsored by Genesys
WHITE PAPER: Cloud deployment has become the preferred method for companies sourcing their CRM and contact center applications for inbound and outbound contact handling. This Market Insight examines the prospects for these applications and discusses when it might be appropriate for contact centers to complete the move into the cloud with hosted APO.
Posted: 17 Sep 2014 | Published: 17 Sep 2014

Genesys

Exceptional Customer Experiences: One Platform for Every Communication Channel
sponsored by IBM
VIDEO: The following video demo highlights how a fictional company, Greenwell Financial, used IBM's Digital Experience platform to create market-leading customer experiences. Additionally, this demo explores new features coming in the platform such as renditions, new integrations, and more.
Posted: 16 Sep 2014 | Premiered: 16 Sep 2014

IBM

Frost & Sullivan—Selecting a Cloud-Based Contact Center Solution
sponsored by Genesys
WHITE PAPER: Genesys has acquired assets to bypass the long R&D process required to build from scratch, yet skillfully planned a phased integration to provide customers with cloud functionality they need quickly. Frost & Sullivan is pleased to present Genesys with the 2014 Cloud Contact Center Solutions Company of the Year Award.
Posted: 12 Sep 2014 | Published: 12 Sep 2014

Genesys

A New Measure to Sales Success
sponsored by TechTarget
RESOURCE: Companies today seek to learn all they can about their customers—their preferences, their buying patterns. New technology can help, but such sought-after insight won't come easy. In our guide—A New Measure of Sales Success—our experts provide insight on new sales tools, geolocation technology, and data modeling.
Posted: 08 Sep 2014 | Published: 18 Mar 2014

TechTarget

Top 10 Ways to Use Help Desk to Build Your MSP Business
sponsored by N-able Technologies
WHITE PAPER: This informative resource provides 10 helpful suggestions for building a successful MSP business, starting with the help desk.
Posted: 28 Aug 2014 | Published: 28 Aug 2014

N-able Technologies

Infographic: New Expectations for Customer Service Workers
sponsored by IBM
RESOURCE: This infographic offers insight into the new expectations for customer service representatives and retail workers in order to better connect with customers and provide richer experiences.
Posted: 08 Aug 2014 | Published: 08 Aug 2014

IBM

Unified Power Produces More Professional Quotes in Less than 30 Days
sponsored by Quosal
CASE STUDY: Unified Power sells through several channels and needed to create quotes and proposals that had a consistent, professional look and feel, whether they came from inside sales, manufacturing partners or independent sales reps. Read this case study to find out how they achieved those goals.
Posted: 08 Aug 2014 | Published: 08 Jan 2015

Quosal

E-book: Top 10 Reasons You Need Quote and Proposal Automation
sponsored by Quosal
EBOOK: Do your sales quotes and proposals take too long to create, get stuck in internal approval or contain inaccuracies? This ebook dives into the top ten reasons that companies like yours choose to automate this critical part of the sales process.
Posted: 08 Aug 2014 | Published: 08 Jan 2015

Quosal

Sales Acceleration: Speed Up Your Sales Cycle With Quosal eBook
sponsored by Quosal
EBOOK: Slow sales process? It's time to speed it up! Accelerate your sales with quote and proposal automation from Quosal. With key features designed to revolutionize your sales process, Quosal can free your sales team from administrative burdens, and help them become sales superstars.
Posted: 05 Aug 2014 | Published: 05 Jan 2015

Quosal

Giving Customers What They Want, When They Want It
sponsored by Infor
WHITE PAPER: Find out which key characteristics collectively create the most effective customer experience.
Posted: 05 Aug 2014 | Published: 05 Aug 2014

Infor

Omni-Channel Customer Care: The Essentials
sponsored by Infor
WHITE PAPER: Learn how an omni-channel customer experience management (CEM) program can help your company accommodate changing buyer needs.
Posted: 04 Aug 2014 | Published: 31 Oct 2013

Infor

5 Best Practice Steps for B2B and B2C Convergence
sponsored by IBM
WHITE PAPER: Access this Aberdeen research report to find out how customer requirements and cross-channel logistics flow, grow, and coverage – and what that means for your supply chain strategy.
Posted: 05 Dec 2014 | Published: 05 Dec 2014

IBM

How APIs Displace ESBs and SOA in the Enterprise
sponsored by Apigee
WHITE PAPER: Powering interactions via apps requires a new architecture. Companies today seek to leverage the latest forms of mobile and rich-client engagement to build new experiences. Enterprises must move from delivering web apps as the primary interaction channel to powering interactions across multiple interactive touch points.
Posted: 18 Nov 2014 | Published: 18 Nov 2014

Apigee

The Benefits of Social and Cloud-based CRM Tools
sponsored by Microsoft India
EGUIDE: In order to stay competitive, you need to know what customers are saying about your business, and you need to participate in the conversation as well. In this e-guide, learn from CRM experts what makes a social CRM tool successful, and why cloud-based CRM systems may be the right choice for you.
Posted: 17 Jul 2014 | Published: 17 Jul 2014

Microsoft India

Delivering Positive Multi-Channel Customer Experiences
sponsored by Microsoft India
EGUIDE: This essential e-guide delves deep into what it takes to provide integrated multi-channel customer experiences, with insights from experts including Ernan Roman, President of Ernan Roman Direct Marketing.
Posted: 17 Jul 2014 | Published: 17 Jul 2014

Microsoft India
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CRM SOFTWARE DEFINITION (continued): …  on Salesforce.com. This API allows developers to use common SaaS components, like Web widgets or a multi-tenant database, without the need to develop much of the infrastructure traditionally associated behind SaaS programs.Apex applications are usually hosted and run directly from Salesforce.com's servers. No installation on a user's local PC is necessary because of this hosting. A user simply purchases a given Apex program through AppExchange, Saleforce.com's Web portal for add-ons to CRM. The user is then able to access the program through the standard interface. Once created, an application … 

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