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CRM Software

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ALSO CALLED: CRM Application, Customer Relationship Management Software
DEFINITION: Apex is a development platform for building software as a service (SaaS) applications on top of Salesforce.com's customer relationship management (CRM) functionality. Apex allows developers to access Salesforce.com's back-end database and client-server interfaces to create third-party SaaS applications. Apex includes an application program interface (API) that developers can use to access user data  … 
Definition continues below.
CRM Software Reports
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The Key to Unlocking What Your Customers Really Want
sponsored by Hewlett-Packard Company
WHITE PAPER: Find out how the adoption of analytics can help companies better understand what their customers want, and promote upsell on new services.
Posted: 25 Nov 2014 | Published: 25 Nov 2014

Hewlett-Packard Company

How APIs Displace ESBs and SOA in the Enterprise
sponsored by Apigee
WHITE PAPER: Powering interactions via apps requires a new architecture. Companies today seek to leverage the latest forms of mobile and rich-client engagement to build new experiences. Enterprises must move from delivering web apps as the primary interaction channel to powering interactions across multiple interactive touch points.
Posted: 18 Nov 2014 | Published: 18 Nov 2014

Apigee

Understand the benefits of CRM
sponsored by ComputerWeekly.com
RESOURCE: An important goal of CRM is not only to provide an organisation with a clear picture of each customer's habits and preferences, but also to make personalisation and automated messaging easier. Help us understand more about your CRM challenges and in return you will get access to our report on 'To Pump up Data Volume, Connect Customer Channels'.
Posted: 10 Nov 2014 | Published: 10 Nov 2014

ComputerWeekly.com

Exceptional Customer Experiences: One Platform for Every Communication Channel
sponsored by IBM
VIDEO: The following video demo highlights how a fictional company, Greenwell Financial, used IBM's Digital Experience platform to create market-leading customer experiences. Additionally, this demo explores new features coming in the platform such as renditions, new integrations, and more.
Posted: 16 Sep 2014 | Premiered: 16 Sep 2014

IBM

A New Measure to Sales Success
sponsored by TechTarget
RESOURCE: Companies today seek to learn all they can about their customers—their preferences, their buying patterns. New technology can help, but such sought-after insight won't come easy. In our guide—A New Measure of Sales Success—our experts provide insight on new sales tools, geolocation technology, and data modeling.
Posted: 08 Sep 2014 | Published: 18 Mar 2014

TechTarget

Top 10 Ways to Use Help Desk to Build Your MSP Business
sponsored by Solarwinds N-able
WHITE PAPER: This informative resource provides 10 helpful suggestions for building a successful MSP business, starting with the help desk.
Posted: 28 Aug 2014 | Published: 28 Aug 2014

Solarwinds N-able

Infographic: New Expectations for Customer Service Workers
sponsored by IBM
RESOURCE: This infographic offers insight into the new expectations for customer service representatives and retail workers in order to better connect with customers and provide richer experiences.
Posted: 08 Aug 2014 | Published: 08 Aug 2014

IBM

Unified Power Produces More Professional Quotes in Less than 30 Days
sponsored by Quosal
CASE STUDY: Unified Power sells through several channels and needed to create quotes and proposals that had a consistent, professional look and feel, whether they came from inside sales, manufacturing partners or independent sales reps. Read this case study to find out how they achieved those goals.
Posted: 08 Aug 2014 | Published: 08 Jan 2015

Quosal

E-book: Top 10 Reasons You Need Quote and Proposal Automation
sponsored by Quosal
EBOOK: Do your sales quotes and proposals take too long to create, get stuck in internal approval or contain inaccuracies? This ebook dives into the top ten reasons that companies like yours choose to automate this critical part of the sales process.
Posted: 08 Aug 2014 | Published: 08 Jan 2015

Quosal

Sales Acceleration: Speed Up Your Sales Cycle With Quosal eBook
sponsored by Quosal
EBOOK: Slow sales process? It's time to speed it up! Accelerate your sales with quote and proposal automation from Quosal. With key features designed to revolutionize your sales process, Quosal can free your sales team from administrative burdens, and help them become sales superstars.
Posted: 05 Aug 2014 | Published: 05 Jan 2015

Quosal

Transforming customer service in financial services
sponsored by Hewlett-Packard Company
CASE STUDY: This case study highlights how the UK Post Office transformed their customer service by enabling benefit recipients to check their balances and collect money at any time of the day or night without the need to visit the Post Office counter.
Posted: 02 Jul 2014 | Published: 31 May 2014

Hewlett-Packard Company

HP Insights to Successful Customer Engagement
sponsored by Hewlett-Packard Company
WHITE PAPER: Uncover the ins-and-outs of the customer experience research conducted by Gartner, and learn how you can improve customer engagement to ensure a positive customer experience.
Posted: 30 Jun 2014 | Published: 30 Jun 2014

Hewlett-Packard Company

Differentiate your CRM with Cloud-based Customer Service
sponsored by Salesforce
WHITE PAPER: Service Cloud can help you connect with customers in entirely new ways to transform your customer experience. See how the #1 customer service application works in this informative overview.
Posted: 16 Jun 2014 | Published: 16 Jun 2014

Salesforce

6 Secrets to Offering Exceptional Customer Service
sponsored by Salesforce
WHITE PAPER: Imagine the loyalty and return business you could build by delivering customer service that exceeds customer expectations every time. In this free e-book, see what you need to do to give customers what they want.
Posted: 12 Jun 2014 | Published: 12 Jun 2014

Salesforce

The Benefits of Social and Cloud-based CRM Tools
sponsored by Microsoft India
EGUIDE: In order to stay competitive, you need to know what customers are saying about your business, and you need to participate in the conversation as well. In this e-guide, learn from CRM experts what makes a social CRM tool successful, and why cloud-based CRM systems may be the right choice for you.
Posted: 17 Jul 2014 | Published: 17 Jul 2014

Microsoft India

Delivering Positive Multi-Channel Customer Experiences
sponsored by Microsoft India
EGUIDE: This essential e-guide delves deep into what it takes to provide integrated multi-channel customer experiences, with insights from experts including Ernan Roman, President of Ernan Roman Direct Marketing.
Posted: 17 Jul 2014 | Published: 17 Jul 2014

Microsoft India

BPS Edge: CEM The New Style of Customer Engagement Management
sponsored by Hewlett-Packard Company
WHITE PAPER: Find out about the most recent customer engagement management innovations.
Posted: 03 Jul 2014 | Published: 31 Mar 2014

Hewlett-Packard Company

Transforming Customer Experience in the New Digital World
sponsored by Genesys
WHITE PAPER: This white paper will show you how taking a holistic approach to digital channels in the contact center and beyond and integrating them into your customer experience strategy allows you to transform the end-to-end customer journey and deliver consistent, seamless and personalized experiences across all channels, touchpoints and interactions.
Posted: 01 Jul 2014 | Published: 01 Jul 2014

Genesys

Deepening Customer Experience: Analyzing, Optimizing and Integrating CEM
sponsored by KANA
EGUIDE: "It's difficult to have a single view of the customer because of all the forms of communication," says Donna Fluss of DMG Consulting. As customer experience management (CEM) spans multiple departments and tools, optimizing CEM can be a complex and daunting task. Fortunately, this expert e-guide serves as a roadmap to CEM transformation.
Posted: 01 Jul 2014 | Published: 01 Jul 2014

KANA

The Knowledge Base of the Future: Five Cutting-Edge Ideas You Can Implement Now
sponsored by KANA
WHITE PAPER: Building a reliable, extensive knowledge base is essential for delivering relevant, efficient customer experiences. It helps employees access information faster and enables customers to serve themselves. View this white paper to uncover five cutting-edge ideas to help you build a next-gen knowledge base.
Posted: 26 Jun 2014 | Published: 26 Jun 2014

KANA

Case Study: Manufacturing Company Increases Business, Reduces Cost
sponsored by Microsoft India
CASE STUDY: This case study tells the story of how one organization was able to improve lead management and business prospects while reducing the sales cycle with a new CRM solution.
Posted: 18 Jun 2014 | Published: 31 May 2012

Microsoft India

How-To Guide: Top Ways to Optimize Your Contact Center Investment
sponsored by Cisco
WHITE PAPER: Find out what you need to know to ensure your contact center runs to the best of its ability.
Posted: 16 Jun 2014 | Published: 31 Dec 2013

Cisco

The Business Value of IBM's Exceptional Digital Experience Solutions
sponsored by IBM
WHITE PAPER: Get the results of an IDC study conducted on behalf of IBM assessing the impact of migrating from a homegrown digital experience platform to IBM's integrated Exceptional Digital Experience suites.
Posted: 05 Jun 2014 | Published: 30 Nov 2013

IBM

Making Connections with a Social Business Expert
sponsored by IBM
PRESENTATION: Learn how IBM Connections can help your organization improve its social business strategy by adding capabilities end users are familiar with into everyday processes.
Posted: 05 Jun 2014 | Published: 06 May 2014

IBM

Real-Time Insights to Forge Deeper Relationships with Your Customers
sponsored by SAP
WHITE PAPER: Uncover the key features of the SAP Customer Engagement Intelligence application, so you can form valuable relationships with your customers.
Posted: 04 Jun 2014 | Published: 04 Jun 2014

SAP
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CRM SOFTWARE DEFINITION (continued): …  on Salesforce.com. This API allows developers to use common SaaS components, like Web widgets or a multi-tenant database, without the need to develop much of the infrastructure traditionally associated behind SaaS programs.Apex applications are usually hosted and run directly from Salesforce.com's servers. No installation on a user's local PC is necessary because of this hosting. A user simply purchases a given Apex program through AppExchange, Saleforce.com's Web portal for add-ons to CRM. The user is then able to access the program through the standard interface. Once created, an application … 

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