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CRM Software

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ALSO CALLED: CRM Application, Customer Relationship Management Software
DEFINITION: Apex is a development platform for building software as a service (SaaS) applications on top of Salesforce.com's customer relationship management (CRM) functionality. Apex allows developers to access Salesforce.com's back-end database and client-server interfaces to create third-party SaaS applications. Apex includes an application program interface (API) that developers can use to access user data  … 
Definition continues below.
CRM SoftwareReports
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Single Tool Boosts Customer Satisfaction, Minimizes Case Volume
sponsored by Salesforce
WEBCAST: Watch this brief demo now to see how this customer service tool can help your organization increase customer satisfaction, and drive down case volume.
Posted: 25 Apr 2014 | Premiered: May 1, 2013

Salesforce

Customers need your assistance – how you can help them faster
sponsored by Salesforce
WEBCAST: Watch this brief demo to discover how the Service Cloud tool can simplify the way to assist your customers.
Posted: 25 Apr 2014 | Premiered: May 8, 2013

Salesforce

Fuel Customer Service Agent's Productivity
sponsored by Salesforce
WEBCAST: Watch this brief webcast now to view a demo of the Service Cloud and uncover its key features to learn how you can improve customer service agent's productivity.
Posted: 24 Apr 2014 | Premiered: Feb 20, 2014

Salesforce

Outsmart the Competition with Service Cloud
sponsored by Salesforce
WEBCAST: Why is mobile customer service essential? Find out in this brief demo of a tool putting CRM in the hands of marketing and sales professionals – from anywhere, anytime.
Posted: 24 Apr 2014 | Premiered: May 29, 2013

Salesforce

Customer experience consistency key to successful CRM
sponsored by TechTarget
RESOURCE: Customer service plays an integral role in business continuity, but in order to provide optimal customer satisfaction you need to access customer information and that takes integration, and a solid security plan. Take this brief survey and gain access to this guide showcasing a new realm of customer service that reaches far beyond the call center.
Posted: 18 Apr 2014 | Published: 18 Apr 2014

TechTarget

Case Study: Standard Register Achieves a Sales Facelift
sponsored by Salesforce Data.com
CASE STUDY: Standard Register's transition to a new set of digital products and services required the company to rapidly identify new buyers, deploy a more consistent sales process, and create a true 360-degree view of the customer.
Posted: 18 Apr 2014 | Published: 31 Oct 2013

Salesforce Data.com

Forging a CEM Strategy That Can Power Commerce
sponsored by SearchCRM
EBOOK: With a seemingly exhaustive number of methods to communicate -- not to mention an expected $280 billion in U.S. e-commerce sales in 2015 -- contact center technology today requires a new approach.
Posted: 17 Apr 2014 | Published: 22 Apr 2014

SearchCRM

Guide to Transactional Email
sponsored by Dyn
WHITE PAPER: This resource provides a primer on transactional emails, explaining the unique opportunity they present for connecting with customers and the best practices that drive success.
Posted: 11 Apr 2014 | Published: 31 Dec 2013

Dyn

Top 4 marketing skills for optimum success
sponsored by IBM
WHITE PAPER: The right people, strategy, and processes are critical for a top-notch customer-driven marketing strategy -- but so is the right technology. If you're considering new tools to increase your marketing prowess, turn to this guide to implementing technology that will help improve your marketing outcomes.
Posted: 08 Apr 2014 | Published: 08 Apr 2014

IBM

The Chief Merchant Study: Competing in an Omni-Channel World
sponsored by IBM
WHITE PAPER: Why are so many retailers struggling today? The answer is simple: Their efforts of putting the customer at the heart of their merchandising process are coming up short; they aren't customer-oriented. In this informative research report, find out what the most successful retailers are doing.
Posted: 03 Apr 2014 | Published: 31 Jul 2013

IBM

Industrialised delivery: The next stage in outsourcing evolution
sponsored by Hewlett-Packard Limited
WEBCAST: This on-demand webcast explores how your organization can achieve the true scale of outsourcing with industrialized delivery.
Posted: 10 Mar 2014 | Premiered: Oct 25, 2013

Hewlett-Packard Limited

HP's Industry Leading Offshore Capability
sponsored by Hewlett-Packard Limited
WEBCAST: This on-demand webcast introduces an industry-leading offshore capability designed with a new age of people and applications in mind.
Posted: 10 Mar 2014 | Premiered: Oct 25, 2013

Hewlett-Packard Limited

How user experience is a business differentiator
sponsored by Hewlett-Packard Limited
WEBCAST: In this brief on-demand video, John McCarthy – Vice President and Principal Analyst at Forrester Research – explains how organizations can increase their value by delivering a great user experience.
Posted: 07 Mar 2014 | Premiered: Feb 21, 2013

Hewlett-Packard Limited

User experience: is it just a 'nice to have'?
sponsored by Hewlett-Packard Limited
WEBCAST: In this brief on-demand video, John McCarthy – Vice President and Principal Analyst at Forrester Research – explains why user experience is at the core of systems of engagement.
Posted: 07 Mar 2014 | Premiered: Feb 21, 2013

Hewlett-Packard Limited

5 Ways Marketing Automation Can Optimize & Grow Your Business
sponsored by Act On
WHITE PAPER: Many marketing teams are touting the benefits of a marketing automation platform. But many CEOs and other executives are still wondering, "What's the urgency? Is marketing automation really worth the investment?" Find out the answers to those questions in this informative white paper.
Posted: 14 Apr 2014 | Published: 14 Apr 2014

Act On

Three Tips for Measuring Voice in the Sea of Big Data
sponsored by Calabrio, Inc.
WHITE PAPER: This resource explores why the contact center has remained a highly untapped source of customer insight, explains how recent advances are giving organizations the power to analyze voice interactions, and counts down three essential success factors that you should consider.
Posted: 03 Apr 2014 | Published: 03 Apr 2014

Calabrio, Inc.

Measuring, Monitoring, and Improving Customer Experience
sponsored by IBM
EGUIDE: In this SearchCRM.com expert e-guide, find insights from leading organizations and industry authorities to help you address the challenges of monitoring and measuring your CEM strategy. Also inside, find 10 steps for improving your customer experiences.
Posted: 24 Mar 2014 | Published: 24 Mar 2014

IBM

Best Practices in Customer Experience Management
sponsored by IBM
EGUIDE: In this e-guide from the experts at SearchCRM.com, find out why social media has become a powerful tool for customer experience management (CEM), and discover what you can do to drive social media success.
Posted: 24 Mar 2014 | Published: 24 Mar 2014

IBM

Digital CRM and the Customer Experience
sponsored by IBM
EGUIDE: This e-guide from the experts at SearchCRM.com describes why digital technologies are proving to be the "next big thing" in the world of CRM, and explores the strategies that small businesses are using to stay competitive in e-commerce.
Posted: 24 Mar 2014 | Published: 24 Mar 2014

IBM

Engaging Customers: New Lessons Around Customer Behavior
sponsored by IBM
EGUIDE: This expert e-guide lays out five CEM lessons learned from AMC's hit TV show Breaking Bad that can help you cook up better customer experiences. Also inside, find a case study that describes the success that doughnut store Krispy Kreme found with the right mobile engagement strategy.
Posted: 24 Mar 2014 | Published: 24 Mar 2014

IBM

Analysts on CRM: How mobile, social, analytics are reshaping strategies
sponsored by IBM
EGUIDE: In this e-guide, get advice from experts including Gartner research vice president Gene Alvarez, on how businesses can prepare for the evolving CRM market and address changing customer experience needs. Don't get left behind by relying on legacy processes and technology -- find out how to get ahead of the pack by reading now.
Posted: 24 Mar 2014 | Published: 24 Mar 2014

IBM

Contact Center Metrics for Customer Experience Success
sponsored by Desk.com (A Salesforce Company)
EGUIDE: In this SearchCRM.com expert e-guide, get an inside look at common practices for measuring contact center and organizational performance, and learn how you can transform metrics into a world-class customer experience.
Posted: 24 Mar 2014 | Published: 24 Mar 2014

Desk.com (A Salesforce Company)

Close the Omni-channel Customer Experience Gap
sponsored by IBM
WHITE PAPER: If your customers cannot move smoothly across all channels, their experiences will suffer. Access this guide to learn how you can close the omni-channel customer experience gap and bring online visibility to your contact center.
Posted: 20 Mar 2014 | Published: 31 Aug 2013

IBM

Why Workforce Management and Contact Centers Should go Hand-In-Hand with Customer Experiences
sponsored by Aspect
EGUIDE: In this expert e-guide, learn why companies should focus on an "outside-in" approach to customer experience management (CEM) and workforce management. Discover how "workforce management gives you the tools to manage and optimize staff and, in doing so, keep your costs as low as possible" according to DMG Consulting's Donna Fluss.
Posted: 14 Mar 2014 | Published: 14 Mar 2014

Aspect

Six Keys to Small Business Success
sponsored by Salesforce
WHITE PAPER: Small business owners all want to grow their business, and they create products, buils awareness, and target market in order to do that. But are you overlooking the role that technology can play in growing your small business?
Posted: 07 Mar 2014 | Published: 07 Mar 2014

Salesforce
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CRM SOFTWARE DEFINITION (continued): …  on Salesforce.com. This API allows developers to use common SaaS components, like Web widgets or a multi-tenant database, without the need to develop much of the infrastructure traditionally associated behind SaaS programs.Apex applications are usually hosted and run directly from Salesforce.com's servers. No installation on a user's local PC is necessary because of this hosting. A user simply purchases a given Apex program through AppExchange, Saleforce.com's Web portal for add-ons to CRM. The user is then able to access the program through the standard interface. Once created, an application … 

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