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CRM Software

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ALSO CALLED: CRM Application, Customer Relationship Management Software
DEFINITION: Apex is a development platform for building software as a service (SaaS) applications on top of Salesforce.com's customer relationship management (CRM) functionality. Apex allows developers to access Salesforce.com's back-end database and client-server interfaces to create third-party SaaS applications. Apex includes an application program interface (API) that developers can use to access user data  … 
Definition continues below.
CRM Software Reports
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130 Sales Tips for 2015 from Salesforce
sponsored by Salesforce.com
EBOOK: This e-book rounds up 130 of the best sales tips for success in 2015 and beyond. Read on to absorb experts' wisdom on a variety of topics, from productivity and sales culture to prospecting and cold calling.
Posted: 28 May 2015 | Published: 31 Dec 2014

Salesforce.com

10 Advantages of a Mobile Sales Team
sponsored by Salesforce.com
WHITE PAPER: In this informative resource, you'll uncover what today's sales teams actually look like. Read on to learn the top 10 advantages of a mobile sales team.
Posted: 28 May 2015 | Published: 31 Dec 2014

Salesforce.com

3 Easy Steps to Automating Your Sales Cycle
sponsored by Salesforce.com
WHITE PAPER: This resource explains how you can better understand, streamline, and automate your sales process with a CRM solution customized to meet your team's needs.
Posted: 26 May 2015 | Published: 26 May 2015

Salesforce.com

All-In-One Contact Centers For Today's Customer Experience Initiatives
sponsored by Genesys
WHITE PAPER: This white paper examines the critical qualities today's organizations should look for in a contact center solution, including the tools and capabilities it should provide.
Posted: 06 May 2015 | Published: 06 May 2015

Genesys

Give digital a business focus
sponsored by Hewlett-Packard Limited
WHITE PAPER: Businesses need a way to consolidate this data to unify communications and deliver a seamless experience across multiple channels.For many organizations, the solution lies in outsourcing. Discover if outsourcing is right to manage your multichannel communications data in this informative white paper.
Posted: 21 Apr 2015 | Published: 31 Mar 2014

Hewlett-Packard Limited

Transform support from cost centers to sales channels
sponsored by Hewlett-Packard Limited
WHITE PAPER: In this white paper uncover how your organization can drive revenue through your customer experience channels to transform support centers into sales channels.
Posted: 17 Apr 2015 | Published: 31 Dec 2014

Hewlett-Packard Limited

Silverpop product demo
sponsored by Silverpop Systems Inc. an IBM Company
VIDEO: Discover how you can maximize the potential of three areas of your marketing plan by watching 3 in depth videos. Uncover tips and best practices to help your organization realize the business value in email, behavioral and automated marketing. Watch now to learn more.
Posted: 03 Apr 2015 | Premiered: 03 Apr 2015

Silverpop Systems Inc. an IBM Company

Improve your customer experience
sponsored by Hewlett-Packard Limited
WHITE PAPER: Learn how your customers respond to communications you send and validate your ability to deliver favorable customer experiences in this insightful white paper.
Posted: 03 Apr 2015 | Published: 30 Apr 2014

Hewlett-Packard Limited

10 Tips for Using Email to Drive Mobile Engagement - and Vise-Versa
sponsored by Silverpop Systems Inc. an IBM Company
WHITE PAPER: Access this white paper to get 10 tips for using email to drive mobile engagement in your customers.
Posted: 02 Apr 2015 | Published: 31 Dec 2014

Silverpop Systems Inc. an IBM Company

Customer experience: Use a consultative approach to achieve customer satisfaction
sponsored by Hewlett-Packard Limited
WHITE PAPER: Discover how your organization can use a consultative approach to achieve customer satisfaction and boost revenue in this exclusive white paper. Build your own customer experience strategy by uncovering the 5 points that make up a successful customer experience initiative.
Posted: 02 Apr 2015 | Published: 31 Jan 2015

Hewlett-Packard Limited

eBook: 5 Steps to Building a Customer Experience-Driven Contact Center
sponsored by Genesys
EBOOK: Download this eBook to learn how to orchestrate service delivery for important customer journeys, how you can empower agents with a 360 degree view of the customer across multiple channels, and find a simple and cost-effective route to delivering effortless omnichannel customer experiences.
Posted: 27 Mar 2015 | Published: 12 Nov 2014

Genesys

Get The Most Out Of Multichannel Marketing Automation Software
sponsored by Teradata
EGUIDE: Learn more about how you can implement a seamless omni-channel communications system using automation to engage your customers across multiple touch points. Read on to get marketing automation software buying considerations
Posted: 20 Mar 2015 | Published: 20 Mar 2015

Teradata

Banca Carige Provides Superior Customer Service with Innovative Mobile Services
sponsored by IBM
WHITE PAPER: This case study describes how Italian bank Banca Carige developed an understanding of consumer behavior through analytics, and also launched new mobile services to engage and retain customers.
Posted: 17 Mar 2015 | Published: 30 Apr 2014

IBM

Delivering Positive Multi-Channel Customer Experiences
sponsored by Teradata
EGUIDE: This e-guide offers top CEM trends to watch for, as well as 6 customer engagement strategies that ensure seamless results. Learn how to use the customer voice to define multichannel engagement.
Posted: 05 Mar 2015 | Published: 05 Mar 2015

Teradata

How Effective Content Mangement Systems Attact and Keep Cusomters for Life
sponsored by Sitecore
WHITE PAPER: In this in-depth white paper, learn how to choose the best CMS for customer experience management. Understand this entity from the perspective of the marketer and developer.
Posted: 02 Mar 2015 | Published: 31 Dec 2014

Sitecore

CRM: Improve Customer Retention and Drive Sales
sponsored by ConnectWise
CASE STUDY: The following case study explores the CRM solution Fred IT used to consolidate its data sources and improve the visibility and sales functionality of their efforts. Read on to learn how this technology can benefit your business as well.
Posted: 02 Feb 2015 | Published: 02 Feb 2015

ConnectWise

The Multichannel Mandate: Ready, Set, Automate
sponsored by SearchCRM
EBOOK: Automation technology can help contact centers get tie multichannel communications together and offer better customer service -- if it's set up and executed properly.
Posted: 20 Mar 2015 | Published: 20 Mar 2015

SearchCRM

Speech-to-Text Analytics Reveals New Insights Into Consumer Behavior
sponsored by IBM
WHITE PAPER: This white paper describes how Telerx, a global contact center outsourcing provider, embrace the methods that modern consumers are utilizing to share their opinions and turned raw data into valuable insight for their clients.
Posted: 20 Feb 2015 | Published: 31 Jan 2013

IBM

How Natural Language Capabilities for IVR can Increase Custumer Self-Service Satisfaction
sponsored by [24]7
RESOURCE: Access this concise resource to learn how to upgrade your traditional IVR system to a next generation one and increase customer satisfaction by making it simpler and faster for customer to self-serve.
Posted: 29 Jan 2015 | Published: 29 Jan 2015

[24]7

Tangerine Case Study: A Growing Bank's Fruitful New Approach to Data Helps It Lead in Online Banking
sponsored by Microsoft
CASE STUDY: This brief case study discusses the analytics system Tangerine Bank implemented to pull actionable insights from customer feedback regarding online banking. Access now to see how this financial institution secured their footing and profitably navigated a brand change.
Posted: 26 Jan 2015 | Published: 26 Jan 2015

Microsoft

bioMerieux Case Study Order Processing Automation
sponsored by Esker Inc.
CASE STUDY: To see what platform one company chose to implement to better organize, manage, and access their email and order data, read this informative case study.
Posted: 22 Jan 2015 | Published: 22 Jan 2015

Esker Inc.

3 Pillars of Customer Experience in Today's Connected World
sponsored by Salesforce.com
WHITE PAPER: Access this white paper to learn three steps to meeting customers' rising expectations in today's hyper-connected world: Personalized service, smarter support, and faster connection.
Posted: 19 Jan 2015 | Published: 19 Jan 2015

Salesforce.com

Top 10 reasons to Choose Infor CRM
sponsored by Infor
WHITE PAPER: This brief whitepaper shines light on one CRM infrastructure platform, and the 10 benefits your business could enjoy from a system like this. Access now to see what competitive CRM advantages can help your company's growth.
Posted: 16 Jan 2015 | Published: 16 Jan 2015

Infor

How to achieve sales tax accuracy within your CRM system
sponsored by Avalara
WHITE PAPER: This featured resource discusses one platform that ensures correct sales tax calculation, managing taxation from start to finish. By considering taxes from the beginning, see how companies are able to maximize sales and revenue.
Posted: 12 Jan 2015 | Published: 12 Jan 2015

Avalara

3 Keys to a 5-Star Mobile User Experience
sponsored by Hewlett-Packard Company
RESOURCE: Access this brief resource to find fast facts about the mobile user experience, and find out why the user experience should be at the top of every enterprise's list. View now to discover how your mobile experience may be handicapping your business and damaging your brand presence.
Posted: 15 Dec 2014 | Published: 15 Dec 2014

Hewlett-Packard Company
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CRM SOFTWARE DEFINITION (continued): …  on Salesforce.com. This API allows developers to use common SaaS components, like Web widgets or a multi-tenant database, without the need to develop much of the infrastructure traditionally associated behind SaaS programs.Apex applications are usually hosted and run directly from Salesforce.com's servers. No installation on a user's local PC is necessary because of this hosting. A user simply purchases a given Apex program through AppExchange, Saleforce.com's Web portal for add-ons to CRM. The user is then able to access the program through the standard interface. Once created, an application … 

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