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CRM Software

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ALSO CALLED: CRM Application, Customer Relationship Management Software
DEFINITION: Apex is a development platform for building software as a service (SaaS) applications on top of Salesforce.com's customer relationship management (CRM) functionality. Apex allows developers to access Salesforce.com's back-end database and client-server interfaces to create third-party SaaS applications. Apex includes an application program interface (API) that developers can use to access user data  … 
Definition continues below.
CRM Software Reports
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Should Your Business Use Online CRM?
sponsored by Insightly
RESOURCE: This flowchart explores whether or not you should move to a modern online CRM tool. Start by answering questions, like: Do you want to grow your business? Do you have an in-house CRM?
Posted: 08 Mar 2016 | Published: 08 Mar 2016

Insightly

How to Integrate Disjointed Contact Center Systems
sponsored by Mitel Networks Limited
VIDEO: This brief video takes a closer look how you can deploy and configure an integrated contact center platform. Learn how the functions of a modern contact center work together.
Posted: 07 Mar 2016 | Premiered: 07 Mar 2016

Mitel Networks Limited

How to Drive Project Management and CRM Success
sponsored by Insightly
WHITE PAPER: This infographic discusses how, with the right tools and strategies in place, you can drive success with both project management and customer relationship management. Explore cloud-based strategies to see how they can benefit your business.
Posted: 07 Mar 2016 | Published: 07 Mar 2016

Insightly

What's The Right CRM Application For My Business?
sponsored by Insightly
WHITE PAPER: In this white paper, learn how to choose a CRM application that can help you improve customer experiences, drive efficiency, and enable your business to grow.
Posted: 07 Mar 2016 | Published: 07 Mar 2016

Insightly

CRM System vs. Spreadsheets for Managing Client Information
sponsored by Insightly
EGUIDE: This expert e-guide discusses why Prosound, a consulting company that focuses on improving customer phone experience, traded in their spreadsheets for a CRM system with mobile integration. Plus, learn the questions you need to ask yourself before implementing a CRM system.
Posted: 07 Mar 2016 | Published: 03 Mar 2016

Insightly

5 Ways to Drive Better Sales Results
sponsored by Oracle Corporation
WHITE PAPER: This brief resource takes a look at how sales teams can drive better results with a cloud-based CRM strategy. Discover 5 tips to connect and empower your sales team.
Posted: 03 Mar 2016 | Published: 31 Dec 2015

Oracle Corporation

CSO Insights Webcast: Raising the Bar on Sales Attainment
sponsored by Microsoft
WEBCAST: In this webcast, Barry Trailer, co-founder of CSO Insights, discusses the role of relationships in the new world of today's buyer, and how these relations impact the ability of sellers to reach their goals.
Posted: 03 Mar 2016 | Premiered: Mar 3, 2016

Microsoft

Meet the Experts! Special Edition: Get a Handle on Your Sales Issues
sponsored by Microsoft
WEBCAST: In this webinar, Barry Trailer, Co-founder of CSO Insights research firm, will help address your top sales barriers. Discover several proven methods to capture new accounts and optimize lead generation.
Posted: 03 Mar 2016 | Premiered: Mar 3, 2016

Microsoft

Cross Channel Engagement with Oracle WebCenter Sites and Oracle Marketing Cloud
sponsored by Oracle Corporation
WHITE PAPER: Download this white paper now to discover why unified customer engagement is today's most important marketing practice. Read on to learn also how the cloud can boost your customer engagement across all channels—including online commerce, corporate sites, mobile, social, in-store, and service.
Posted: 03 Mar 2016 | Published: 03 Mar 2016

Oracle Corporation

The Business Leader's Guide to Optimizing the Social Customer Journey
sponsored by Salesforce
WHITE PAPER: Your customers are praising and complaining on Twitter and Instagram. Are you responding? This resource explains how to successfully use social media to dramatically impact the customer experience. Learn how to address common problems in this blossoming marketing tool.
Posted: 02 Mar 2016 | Published: 02 Mar 2016

Salesforce

7 Tips to Accelerate Sales Performance
sponsored by Salesforce
WHITE PAPER: Dialing potential leads is not only one of the best ways to connect with customers, but also one of your best possible prospecting tools. Access expert cold calling tips for best practices on preparing for a sales call.
Posted: 01 Mar 2016 | Published: 01 Mar 2016

Salesforce

How CRM Can Transform the Sales Process at Every Stage
sponsored by Insightly
WHITE PAPER: This white paper digs into how CRM can transform your sales process during every stage. Discover how you can streamline lead management, customer communication, sales quotes, and more tasks to drive greater profit.
Posted: 01 Mar 2016 | Published: 01 Mar 2016

Insightly

Sales Tools Transform Prospects Into Customers
sponsored by SearchCRM
EBOOK: A recent report shows that 44% of respondents are only somewhat confident in the information generated by their sales forecasts. This expert e-guide explores how you can leverage sales intelligence tools to more effectively identify and target potential customers.
Posted: 29 Feb 2016 | Published: 29 Feb 2016

SearchCRM

5 Blueprints for Building Smarter Emails
sponsored by Salesforce
WHITE PAPER: Prove to your audience that you're paying attention by delivering personalized content at the right moment. Uncover this guide to explore several steps designed to help you create a compelling message with impeccable timing.
Posted: 29 Feb 2016 | Published: 29 Feb 2016

Salesforce

Data-Driven Sales: Using Reports & Dashboards to Give Yourself an Edge
sponsored by Salesforce
WHITE PAPER: This resource examines just how the right reports, dashboards, and sales forecasting can help dramatically improve your sales performance. Access now to help sales teams fully embrace the era of big data.
Posted: 29 Feb 2016 | Published: 29 Feb 2016

Salesforce

Video: Users Discuss Oracle Sales Cloud
sponsored by Oracle Corporation
RESOURCE CENTER: View today's featured video that'll only take up two minutes of your day as you hear how early adopters rate all the pros and cons associated with Sales Cloud and how it stacks up against other popular solutions (and Salesforce in particular).
Posted: 26 Feb 2016 | Published: 26 Feb 2016

Oracle Corporation

Service in the Cloud: Retain Happier Customers
sponsored by Oracle Corporation
RESOURCE CENTER: Where can you go for the latest sales, CRM, and customer experience information? Click through now to view "Service in the Cloud: Retain Happier Customers" and gain access to valuable videos, white papers, and other resources to help your organization navigate its customer service journey.
Posted: 26 Feb 2016 | Published: 26 Feb 2016

Oracle Corporation

Creating Exceptional Digital Experiences
sponsored by Oracle Corporation
WHITE PAPER: Digital experiences have become the cornerstone of just about every customer experience. And engaging with customers can now happen on any channel. Download this white paper now to discover how your organization can engage with customers in the digital world.
Posted: 26 Feb 2016 | Published: 26 Feb 2016

Oracle Corporation

Are You Customer-Centric? Why Manufacturers Are Adding Services
sponsored by Infor
WHITE PAPER: Make sure your company is positioned to meet the customer expectations and demands that will result from offering new services. Read on and learn ways to capture the data needed to truly understand what services add value for customers.
Posted: 26 Feb 2016 | Published: 26 Feb 2016

Infor

The Future of Sales: Insights From 14 Thought Leaders
sponsored by Salesforce
WHITE PAPER: Sales tools and methodologies have started taking small steps forward, but what does this say about where it's going? See what 14 sales leaders have to say on how to maximize sales performance.
Posted: 26 Feb 2016 | Published: 26 Feb 2016

Salesforce

Rethink Email: Earn a Place in Your Customer's Inbox
sponsored by Salesforce
WHITE PAPER: 77% of consumers prefer to receive permission-based marketing communications. The second they hit "subscribe," they're asking for your content -- so why not make it about them? Read on for tips on connecting with your email subscribers.
Posted: 26 Feb 2016 | Published: 26 Feb 2016

Salesforce

Guide to Effective B2B Selling with Insights
sponsored by Microsoft
WHITE PAPER: In this resource, learn how to use insights gleaned from business information, contact data, and a variety of other sources to engage with buyers and, in turn, produce more effective B2B selling.
Posted: 25 Feb 2016 | Published: 25 Feb 2016

Microsoft

How to Set Up a Lead Nurturing Framework
sponsored by Microsoft
WHITE PAPER: This e-book shows you how you can set up a formal framework for lead nurturing campaigns, enabling more transparency between sales and marketing in all stages of the buying process.
Posted: 25 Feb 2016 | Published: 25 Feb 2016

Microsoft

Top 10 Customer Service Trends for 2016
sponsored by Zendesk
RESEARCH CONTENT: This report by Forrester discusses the top 10 customer service trends for 2016. Uncover statistics, key takeaways, and expert tips for CRM success.
Posted: 25 Feb 2016 | Published: 05 Jan 2016

Zendesk

How to Select a CRM Tool
sponsored by Microsoft
EGUIDE: This expert e-guide offers considerations for buying the right CRM tool. You'll also take a closer look into Microsoft Dynamics CRM 2015 for a breakdown of features and functions.
Posted: 24 Feb 2016 | Published: 17 Feb 2016

Microsoft
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CRM SOFTWARE DEFINITION (continued): …  on Salesforce.com. This API allows developers to use common SaaS components, like Web widgets or a multi-tenant database, without the need to develop much of the infrastructure traditionally associated behind SaaS programs.Apex applications are usually hosted and run directly from Salesforce.com's servers. No installation on a user's local PC is necessary because of this hosting. A user simply purchases a given Apex program through AppExchange, Saleforce.com's Web portal for add-ons to CRM. The user is then able to access the program through the standard interface. Once created, an application … 

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