Business of Information Technology  >   Business Processes  >   Marketing  >   Online Marketing  >  

SEM

RSS Feed    Add to Google    Add to My Yahoo!
SEM White Papers (View All Report Types)
 
Digital Marketing 101: The Key to Engagement Marketing
sponsored by Marketo
WHITE PAPER: 48% of consumers start their inquiries on search engines. Discover just what digital marketing means, why you need to take advantage of it and how to properly utilize it to ensure your organization stays relevant and competitive in an increasingly digital world.
Posted: 25 Jul 2016 | Published: 31 Dec 2015

Marketo

How to Move from Opt-Out to Community Relevance: 31 Keys to Success in the SAP Ecosystem
sponsored by JonERP
WHITE PAPER: In this resource, find 31 tips for inbound content marketing to the SAP community. This fresh approach to marketing engages prospects on social channels while also attracting search traffic via compelling content. Read more inside to learn how to target the SAP ecosystem and become a relevant vendor in the market.
Posted: 18 May 2012 | Published: 18 May 2012

JonERP

Site and Commerce Search: Driving ROI through Vendor Selection, Proper Implementation, and Active Measurement
sponsored by WebSideStory
WHITE PAPER: In this white paper, independent analyst JupiterResearch examines how site search drives positive ROI and tells you which vendors are providing market-leading customer facing search applications.
Posted: 25 Jul 2005 | Published: 01 Jul 2005

WebSideStory

Predict Return on Your Natural & Paid Search Marketing Campaigns: A Calculator for ROI Measurement
sponsored by Oneupweb
WHITE PAPER: Read this white paper to gain insight on how to maximize performance of your online campaigns, calculate ROI, and communicate search engine benefits.
Posted: 06 Apr 2007 | Published: 01 Sep 2006

Oneupweb

Removing Internet Anonymity Barriers with IP Intelligence
sponsored by Digital Element
WHITE PAPER: NetAcuity IP Intelligence technology provides an excellent way to non-invasively gather new intelligence about the online universe, and Digital Element delivers the de facto standard in IP Intelligence.
Posted: 31 Jan 2008 | Published: 01 Jan 2007

Digital Element

5 Factors for a Successful Business Transformation
sponsored by SNP America, Inc.
WHITE PAPER: Transformation projects such as carve-outs or mergers and acquisitions (M&A) represent some of the greatest challenges to companies. In this white paper, discover 5 success factors to keep in mind in order to partner CIOs, CFOs, and CEOs during carve-outs and M&As, including involving experienced coworkers, early IT involvement, and 3 more.
Posted: 24 Jan 2017 | Published: 24 Jan 2017

SNP America, Inc.

The Great Debate: One Integrated Business System vs. Siloed Applications
sponsored by NetSuite
WHITE PAPER: There is a debate right as to whether it's better to run siloed applications or a single integrated business system. Access this white paper to learn about the pros and cons to each, see several case studies, and decide which strategy works best for your organization.
Posted: 14 Oct 2016 | Published: 14 Oct 2016

NetSuite

Which Platform is the Best Fit for Your Use Case?
sponsored by ModoModo
WHITE PAPER: Access this white paper to learn how to best evaluate different platforms and figure out which one best fits your particular business needs. You'll understand the 5 keys to deciding which business process management platform works best for your organization's particular use case.
Posted: 10 Feb 2017 | Published: 10 Feb 2017

ModoModo

Jumpstart Revenue Growth with Sales and Marketing Alignment
sponsored by Marketo
WHITE PAPER: Half of a sales department's time is spent on unproductive prospecting, ignoring as much as 80% of marketing leads. How do you increase the alignment between sales and marketing? Read on to learn about 5 easy steps to incorporate into your strategy for better alignment, better collaboration, and better sales.
Posted: 27 Jul 2016 | Published: 27 Jul 2016

Marketo

The Guide to the Marketing Technology Landscape
sponsored by Radius
WHITE PAPER: This resource describes the challenge CMOs face in uniting new technologies like predictive marketing with existing strategies and provides crucial advice on how to overcome this hurdle.
Posted: 28 Jan 2016 | Published: 31 Dec 2015

Radius
 
 
Visit WhatIs.com - a knowledge exploration and self-education tool about information technology.
Browse by Report Type:
SEM White Papers | SEM Multimedia | SEM IT Downloads

About TechTarget:

TechTarget provides enterprise IT professionals with the information they need to perform their jobs - from developing strategy, to making cost-effective IT purchase decisions and managing their organizations' IT projects - with its network of technology-specific Web sites, events and magazines

All Rights Reserved, Copyright 2000 - 2017, TechTarget | Read our Privacy Statement