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SEM White Papers (View All Report Types)
 
Digital Marketing 101: The Key to Engagement Marketing
sponsored by Marketo
WHITE PAPER: 48% of consumers start their inquiries on search engines. Discover just what digital marketing means, why you need to take advantage of it and how to properly utilize it to ensure your organization stays relevant and competitive in an increasingly digital world.
Posted: 25 Jul 2016 | Published: 31 Dec 2015

Marketo

Site and Commerce Search: Driving ROI through Vendor Selection, Proper Implementation, and Active Measurement
sponsored by WebSideStory
WHITE PAPER: In this white paper, independent analyst JupiterResearch examines how site search drives positive ROI and tells you which vendors are providing market-leading customer facing search applications.
Posted: 25 Jul 2005 | Published: 01 Jul 2005

WebSideStory

Predict Return on Your Natural & Paid Search Marketing Campaigns: A Calculator for ROI Measurement
sponsored by Oneupweb
WHITE PAPER: Read this white paper to gain insight on how to maximize performance of your online campaigns, calculate ROI, and communicate search engine benefits.
Posted: 06 Apr 2007 | Published: 01 Sep 2006

Oneupweb

How to Move from Opt-Out to Community Relevance: 31 Keys to Success in the SAP Ecosystem
sponsored by JonERP
WHITE PAPER: In this resource, find 31 tips for inbound content marketing to the SAP community. This fresh approach to marketing engages prospects on social channels while also attracting search traffic via compelling content. Read more inside to learn how to target the SAP ecosystem and become a relevant vendor in the market.
Posted: 18 May 2012 | Published: 18 May 2012

JonERP

Removing Internet Anonymity Barriers with IP Intelligence
sponsored by Digital Element
WHITE PAPER: NetAcuity IP Intelligence technology provides an excellent way to non-invasively gather new intelligence about the online universe, and Digital Element delivers the de facto standard in IP Intelligence.
Posted: 31 Jan 2008 | Published: 01 Jan 2007

Digital Element

How Social Business Builds A Better Customer Experience
sponsored by Infor
WHITE PAPER: Today's social media users know when you take their grievances seriously, versus when you're just telling them what they want to hear. Learn ways to show your audience that you take action when addressing their concerns and fixing problems.
Posted: 24 Feb 2016 | Published: 24 Feb 2016

Infor

12 Steps to a Wildly Successful Webinar
sponsored by Cisco Systems, Inc.
WHITE PAPER: If you're ready to produce your first online event, this 12-step checklist takes you through the entire process — from planning to post-event follow-up — to provide you with the information you need to get started.
Posted: 28 Nov 2016 | Published: 30 Sep 2016

Cisco Systems, Inc.

Revenue Manager's Guide: Demystifying Price Optimization
sponsored by SAS
WHITE PAPER: Revenue management has changed and evolved to include an analytics approach to price optimization. Get the facts about this approach and the trends affecting its evolution. Plus, discover a flexible, integrated optimization technology that calculates both optimal price and protection levels.
Posted: 21 Jul 2016 | Published: 31 Dec 2013

SAS

Best Practices: Maximizing IT Efficiency Through Service Automation
sponsored by FrontRange Solutions Inc.
WHITE PAPER: Access this Enterprise Management Associates white paper to learn about the 6 best practices for maximizing IT efficiency through service automation.
Posted: 06 Nov 2014 | Published: 31 Oct 2014

FrontRange Solutions Inc.

Content Marketing Essentials: Reach Customers Without Breaking Budgets
sponsored by Marketo
WHITE PAPER: This white paper considers 7 content marketing essentials to deliver quality messages without destroying your budget. Access to now see what your enterprise can do to spike lead generation with the right marketing message.
Posted: 28 Jan 2015 | Published: 28 Jan 2015

Marketo
 
 
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