In today’s marketing world, consumers have the ability to seek out information and research products on their own. As a vendor, this means that your unsolicited promotional content, such as e-mail, is received with unwelcome arms. Basically, if the consumer doesn’t want to see or hear about your company, they don’t have to.

So what does this mean for your marketing efforts?

In this resource, find 31 tips for inbound content marketing to the SAP community. This fresh approach to marketing engages prospects on social channels while also attracting search traffic via compelling content. Read more inside to learn how to target the SAP ecosystem and become a relevant vendor in the market.