Customer Relationship Management Best Practices White Papers

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2016 Gartner Magic Quadrant for the CRM Customer Engagement Center
sponsored by Salesforce
WHITE PAPER: Salesforce has been recognized by Gartner as a leader in this report for the 8th year in a row.In the age of the customer, nothing is more important than customer service. Service Cloud customers agree.
Posted: 08 Jul 2013 | Published: 13 May 2013

Salesforce

Making the Back Office Pay: Measuring and Increasing Productivity while Reducing Costs
sponsored by Aspect
WHITE PAPER: Understanding how to manage many different types of back-office tasks in the most consistent and efficient manner is a perplexing challenge. This paper will describe how automated workforce optimization is the solution. Continue reading to learn how to improve the customer experience while decreasing required staffing through predictive modeling.
Posted: 10 Aug 2010 | Published: 10 Aug 2010

Aspect

IBM Watson Engagement Advisor
sponsored by IBM
WHITE PAPER: The following white paper outlines the recent change in the consumer market and how to ensure that you are delivering the best customer service.
Posted: 01 Nov 2013 | Published: 01 Nov 2013

IBM

5 Best Practice Steps for B2B and B2C Convergence
sponsored by IBM
WHITE PAPER: Access this Aberdeen research report to find out how customer requirements and cross-channel logistics flow, grow, and coverage – and what that means for your supply chain strategy.
Posted: 05 Dec 2014 | Published: 05 Dec 2014

IBM

Anticipate, engage and deliver exceptional web experiences
sponsored by IBM
WHITE PAPER: View this white paper to learn more about how social business is growing. It is becoming a major component of business strategies and reflects the way businesses manage both customers and information. Learn how you can help your customers and employees with better social business by reading this resource now.
Posted: 09 Apr 2013 | Published: 09 Apr 2013

IBM

Create a Strong, Dynamic Customer Experience
sponsored by Hewlett-Packard Enterprise
WHITE PAPER: This resource explores the changing e-commerce landscape, and investigates how developing an omni-channel environment can help you create a strong, dynamic customer experience.
Posted: 19 Dec 2013 | Published: 30 Nov 2012

Hewlett-Packard Enterprise

3 Pillars of Customer Experience in Today's Connected World
sponsored by Salesforce.com
WHITE PAPER: Access this white paper to learn three steps to meeting customers' rising expectations in today's hyper-connected world: Personalized service, smarter support, and faster connection.
Posted: 19 Jan 2015 | Published: 19 Jan 2015

Salesforce.com

Sales Intelligence: The Secret to Sales Nirvana
sponsored by IBM
WHITE PAPER: Read this paper to learn about sales intelligence-- the external sources of information that a company uses to enhance sales force effectiveness. This Aberdeen Group report offers tips from best-in-class companies, including best practices related to data quality, sales force automation, and CRM solutions.
Posted: 16 Mar 2010 | Published: 09 Jan 2009

IBM

Will Your Customers Really Wait for You to Get Service Experience Right?
sponsored by KANA
WHITE PAPER: In order to prosper in today’s challenging environment, delivering high quality customer service is critical. This paper outlines an approach to building a solid customer service strategy and addresses common challenges as well as tips for avoiding and overcoming pitfalls.
Posted: 21 Jun 2012 | Published: 21 Jun 2012

KANA

Forbes Insights — Customers for Life: Technology Strategies for Attracting and Keeping Customers
sponsored by Sitecore
WHITE PAPER: In this in-depth white paper, learn how to choose the best CMS for customer experience management. Understand this entity from the perspective of the marketer and developer.
Posted: 02 Mar 2015 | Published: 31 Dec 2014

Sitecore