Social Login 101
Getting a consistent, 360-degree view of your customers is necessary to succeed in today's multichannel, data-driven world, but it isn't easy. While many companies rely on non-permission based and inaccurate 3rd party data collection tools, that won't lead to meaningful user experiences -- so what will?
View this white paper to learn why social login -- with permission-based access to first-party identity data -- is the better option for getting the kind of information that creates relevant cross-channel experiences. Read now to explore the basics of social login, best practices to get the most out of social login, and benefits for consumers and businesses, including:
- Faster, more streamlined registration
- Check-in rewards
- Richer consumer data
- Increased conversion rates
- And more