Billing as a Strategy for Building Customer Loyalty and Retention
In the world of on-going subscription sales, the initial purchase isn’t the end of the story – just because an initial sale has been made doesn’t mean that your customers will be retained or grow in value. To build customer loyalty, you need an effective billing strategy.
This resource examines the importance of billing in subscription sales, and details how you can use billing to improve customer relationships and retention. Read on now, and discover:
- The value of billing: How to get it right
- Customer interactions throughout the lifecycle
- Integrating three models for supporting sales
- And more