How predictive analytics can improve customer interactions

Predictive Analytics: Driving the Right Customer Interactions at the Right Time

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Building productive and profitable relationships with customers presents 2 critical challenges: Understanding exactly what each customer needs, and addressing that need at the right time. Many traditional customer relationship management (CRM) systems can result in interactions that fail to meet either of these requirements, ultimately forfeiting opportunities to maximize customer value over time; is your CRM system failing you?

Access this white paper today to examine the importance of synchronizing your interactions with customers with their changing needs; how predictive analytics can drive customer intimacy and profitability by facilitating effective one-on-one interactions; and more.

Vendor:
IBM
Posted:
20 Feb 2015
Published:
31 May 2010
Format:
PDF
Length:
16 Page(s)
Type:
White Paper
Language:
English
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