Driving Revenue Through CRM Integration

There are many benefits to integrating business functions like marketing and support with your CRM. Companies that pursue smart integration strategies are reaping the rewards: tighter alignment between their sales, marketing, and customer support teams; increased customer engagement and loyalty; and increasing revenue.

This eBook explores four significant advantages of CRM integration:

Expanding the role of marketing beyond lead generation
Supplying data your business leaders need for better decisions
Holding sales accountable for lead follow-up
Motivating customer evangelism and engagement

Vendor:: Marketo
Posted:: Feb 8, 2021
Published:: Jun 27, 2013
Format:: PDF
Type:: White Paper

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