Third-party marketing automation vs. native CRM tools
sponsored by TechTarget ComputerWeekly.com
EGUIDE:
Though many CRM platforms offer native marketing automation tools, many organisations find it beneficial to use a third-party application, such as Eloqua or Marketo. Read more in this e-guide.
Posted: 08 Feb 2021 | Published: 24 Jan 2020
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Digital Experience Management: the next stage for customer experience efforts
sponsored by TechTarget ComputerWeekly.com
EGUIDE:
The interactions that customers have with companies and employers are increasingly digital in nature.The Covid-19 public health crisis has sped up this trend. Digital Experience Management can be seen as another turn of the CRM screw, but in a context where digital channels are dominant. Discover the next stage for customer experience efforts.
Posted: 08 Feb 2021 | Published: 25 Aug 2020
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eBook: Leveraging CRM to increase sales effectiveness in a challenging economy
sponsored by Aplicor
EBOOK:
Sales departments are under increased pressure during these difficult times, as converting leads, moving sales along the pipeline and meeting sales quotas will be challenging this year. What's more, many companies will be raising quotas for their sales teams in 2009, according to recent research from the sales consultancy firm CSO Insights.
Posted: 29 May 2009 | Published: 09 Apr 2009
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Five Keys to Your CRM Success
sponsored by Salesforce.com
WHITE PAPER:
A successful CRM strategy can give small and midsize businesses (SMBs) competitive advantage. This white paper presents five key steps to developing a customer-centric approach for every aspect of business.
Posted: 04 Oct 2006 | Published: 01 Oct 2006
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Infor CRM Epiphany for Hospitality
sponsored by Infor CRM
BROCHURE:
Infor CRM Epiphany for Hospitality provides the integrated marketing, customer service, and analytics capabilities hotels, casinos, and other hospitality companies need to deliver exceptional service at every touch point.
Posted: 28 Jul 2009 | Published: 01 Jul 2009
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Enhancing Interaction Center ROI in Turbulent Economic Times
sponsored by SAP America, Inc.
WHITE PAPER:
Interaction center managers, along with their counterparts in sales, marketing, and service, are being asked to deliver greater value on shoestring budgets. While the conventional reaction in tough economic times is to simply cut costs and services, the nature of the current downturn indicates that austerity measures of the past won't work today.
Posted: 27 Apr 2009 | Published: 27 Apr 2009
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The Next Generation of CRM -- Engaging with the Empowered Customer in Turbulent Times
sponsored by SAP America, Inc.
IT BRIEFING:
This IT Briefing will address the future state and shape of CRM, the transformational trends that are impacting companies, the CRM framework for success and competitive differentiation, and SAP's holistic approach in this CRM framework.
Posted: 17 Apr 2009 | Published: 17 Apr 2009
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Why CRM? The Business Case for Customer Relationship Management
sponsored by Oracle Corporation
WHITE PAPER:
Organizations are adopting CRM solutions because they understand that having the technology to execute a customer-centric strategy is a business imperative. Learn the strategic value of CRM -- increased revenue, productivity, and customer satisfaction.
Posted: 02 Mar 2007 | Published: 01 Jul 2006
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It's All about the Salesperson: Taking Advantage of Web 2.0
sponsored by Oracle Corporation
WHITE PAPER:
This paper examines the challenges salespeople face, the growing Web 2.0 trend in the enterprise, and the drivers for a new breed of social applications that complement traditional CRM systems to help sales users close more deals quickly.
Posted: 19 Sep 2008 | Published: 19 Sep 2008
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Taking the CRM Call: Should You Roll Out Enterprise CRM?
sponsored by Infosys Technologies Limited
WHITE PAPER:
Implementing a CRM solution can be difficult for organizations that have multiple business units. Read this paper to learn how your organization can benefit from a CRM strategy that provides an understanding and guidelines for reaching long term goals.
Posted: 14 May 2007 | Published: 01 Sep 2006
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