Mobile CRM Reports

EZINE: This 3-article E-Zine offers analysis and advice for the CEM professional. In the featured article, Cameron Kittle reviews CEM technologies and shares the thoughts of industry observers who stress that a company should first know what it intends to do with its wired connection to customers. Continue on for this article and more.

Posted: 13 Nov 2012 | Published: 13 Nov 2012

EGUIDE: In our customer-centric market, the voice of the consumer is having a major effect on day-to-day business decisions. This expert e-guide reveals tips and advice to help readers utilize marketing strategies to best improve the customer experience and understanding.

Posted: 19 Jun 2012 | Published: 19 Jun 2012

PRESENTATION TRANSCRIPT: This presentation transcript examines the key drivers behind the mobile trend from an enterprise perspective and looks to how it will evolve in the next few years. Access this resource to examine the challenges surrounding the development of mobile enterprise applications.

Posted: 27 Nov 2012 | Published: 27 Nov 2012

EGUIDE: Read this expert e-guide to learn about the programs and applications SAP has recently launched to spur mobile application development, including SAP Enterprise Performance Management (EPM) on-demand applications, free unlimited developer licenses for the Sybase Unwired Platform (SUP), and more!

Posted: 27 Nov 2012 | Published: 15 Nov 2012

EGUIDE: In the still-young mobile market space, SAP shops lack best practices and go-to strategies that they can turn to when implementing enterprise mobility. Read this SearchSAP.com expert e-guide to check out four case studies of companies large and small that have seen success in their unique and varied approaches to SAP mobility.

Posted: 27 Nov 2012 | Published: 14 Nov 2012

ESSENTIAL GUIDE: This report from the GSMA explains the opportunities for NFC Mobile communications in retail.

Posted: 09 Nov 2012 | Published: 01 Nov 2012

ESSENTIAL GUIDE: Your Web presence is vital to future success, but what was once considered a well-designed website is a thing of the past. Read this essential guide to learn how mobility and customer relationship management (CRM) are impacting web content management (WCM) best practices and find out how to select the right WCM system.

Posted: 07 Nov 2012 | Published: 07 Nov 2012

WHITE PAPER: Failing to adopt a customer service strategy for mobile devices could put your business at a serious disadvantage. Gartner research suggests that 80% of companies will suffer revenue loss from the lack of customer support on mobile devices by 2013. Read this paper to learn how to utilize the opportunities mobility offers customer service.

Posted: 29 Oct 2012 | Published: 29 Oct 2012

WHITE PAPER: Organizations need to know that when their employees access BI applications from their mobile devices, whether from a native application or the web, that security measures are in place to ensure their BI data is protected and safe from hackers or if a device is ever lost or stolen. Read to find strategies on how to best secure BI on mobile devices.

Posted: 24 Sep 2012 | Published: 24 Sep 2012

WHITE PAPER: Banking customers worldwide are ready for an omnichannel experience – are you ready to give it to them? This resource describes the concept of omnichannel banking, why your customers need it, and why you shouldn't wait to offer it to them.

Posted: 17 Aug 2012 | Published: 17 Aug 2012

WHITE PAPER: Mobility has fundamentally changed the business world, particularly customer relationships. It has not only changed consumer expectations, but also provides a chance to drastically improve the customer experience. Read on to learn 4 simple steps to improving your customer's experience with mobility.

Posted: 15 Aug 2012 | Published: 01 Aug 2012

WHITE PAPER: Read this groundbreaking new study, conducted by Forrester Consulting on behalf of IBM, to understand how empowered customers are changing the way business is doing business—today and in the future.

Posted: 13 Aug 2012 | Published: 31 May 2012

VIDEO: This video featuring the insight of Geoffrey Moore, renowned advisor and author, outlines how enterprises have exhausted their efforts retaining and refining their systems of record, while innovative systems of engagement, such as Facebook, Twitter, YouTube and other means of communication and collaboration, still have plenty of potential to offer.

Posted: 03 Jul 2012 | Premiered: 03 Jul 2012

WEBCAST: With a variety of new application transformation solutions, businesses are attempting to bring together cloud, mobile and collaborative technologies to expand reach, enhance customer engagement, and drive bigger revenues. Access this video for more on the application transformation evolution and how it can affect your business and its success.

Posted: 02 Jul 2012 | Premiered: Jul 2, 2012

ANALYST REPORT: This analyst report discusses how best-in-class businesses have adapted their content for improved mobile marketing.

Posted: 17 May 2012 | Published: 02 Jan 2012

WHITE PAPER: This brief resource provides tips for deploying mobility in the workplace.

Posted: 18 Apr 2012 | Published: 18 Apr 2012

WHITE PAPER: Read this report to learn how Forrester Research rated 24 CRM solutions in terms of their strengths and weaknesses in supporting four key cross-functional processes in the finance and insurance industry.

Posted: 28 Mar 2012 | Published: 14 Feb 2011

VIDEO: View this brief video to learn how SAP has helped Tommy Hilfiger to mobilize its business processes, including making its entire look book available on the iPad and improving its relations with suppliers in over 40 countries.

Posted: 27 Mar 2012 | Premiered: 27 Mar 2012

EGUIDE: In this expert tip, find out which certification programs are getting overhauled, including those focused on individual call center managers and agents, such as the program from ICMI, and the costs associated with these certifications.

Posted: 20 Mar 2012 | Published: 20 Mar 2012

EGUIDE: In this expert e-guide, find out how social and mobile customer relationship management (CRM) are changing the CRM landscape.

Posted: 20 Mar 2012 | Published: 20 Mar 2012

WHITE PAPER: This informative paper addresses how your company can enhance service, lower costs and increase revenue by taking advantage of these new mediums and expanding the ways in which you communicate with your customers.

Posted: 20 Mar 2012 | Published: 20 Mar 2012

EGUIDE: This tip guide from SearchCRM.com shares Gartner's expert insights on the fragmented social customer relationship management (CRM) market and how it will continue to evolve in the next three years.

Posted: 08 Feb 2012 | Published: 07 Feb 2012

WHITE PAPER: Access this whitepaper to discover the latest MDM tools available from vendors, along with real-world advice to get the most from the solutions for your organization.

Posted: 23 Dec 2011 | Published: 23 Dec 2011

WHITE PAPER: Mobile applications are radically altering the way businesses operate and how they interact with their employees and customers. Read this paper to learn performance management techniques that will allow you to confidently provide the same high level of service for mobile applications that your legacy applications now deliver.

Posted: 22 Dec 2011 | Published: 31 Oct 2011

WHITE PAPER: As research suggests, investments in data integration and analytics that maximize the value of each customer are worthwhile and create potential for financial gain. To quantify the value of those investments, an illustrative $8 billion communications provider was modeled. Results from this effort are presented throughout this paper.

Posted: 18 Nov 2011 | Published: 18 Nov 2011