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Mobile CRM

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ALSO CALLED: mCRM, Mobile Customer Relationship Management, Wireless Customer Relationship Management, Wireless CRM
DEFINITION: The ability to use handheld devices to manage sales, sales contacts, and customer service activities.
Mobile CRMReports
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Mobile Data Offload and Onload
sponsored by ComputerWeekly.com
ANALYST REPORT: Consumer traffic demand continues to outstrip network planning capacity putting pressure on operator's networks. There are several solutions to this problem says analysts Juniper Research.
Posted: 12 Oct 2012 | Published: 12 Oct 2012

ComputerWeekly.com

Ensuring the security of your mobile business intelligence
sponsored by IBM
WHITE PAPER: Organizations need to know that when their employees access BI applications from their mobile devices, whether from a native application or the web, that security measures are in place to ensure their BI data is protected and safe from hackers or if a device is ever lost or stolen. Read to find strategies on how to best secure BI on mobile devices.
Posted: 24 Sep 2012 | Published: 24 Sep 2012

IBM

CW Buyer's Guide: Healthcare in IT
sponsored by ComputerWeekly.com
ANALYST REPORT: This 7 page buyer's guide looks at the future of electronic healthcare records, healthcare technology and the use of mobile technology.
Posted: 21 Sep 2012 | Published: 21 Sep 2012

ComputerWeekly.com

Gartner: CIO checklist for next-generation mobile strategies
sponsored by ComputerWeekly.com
ANALYST BRIEF: This article by Gartner analysts provides CIOs with a checklist of guidelines and questions to help businesses make the most out of the next generation mobile technology.
Posted: 31 Jul 2012 | Published: 31 Jul 2012

ComputerWeekly.com

Microsoft Convergence 2012
sponsored by ComputerWeekly.com
ANALYST REPORT: Nucleus Research assesses Microsoft’s plans to extend and develop the Microsoft Dynamics CRM platform.
Posted: 01 May 2012 | Published: 01 May 2012

ComputerWeekly.com

Cisco IBSG Global Research Reveals New Ways for Banks To Prosper in an Omnichannel World
sponsored by Cisco Systems, Inc.
WHITE PAPER: Banking customers worldwide are ready for an omnichannel experience – are you ready to give it to them? This resource describes the concept of omnichannel banking, why your customers need it, and why you shouldn't wait to offer it to them.
Posted: 17 Aug 2012 | Published: 17 Aug 2012

Cisco Systems, Inc.

4 Steps to Transforming Your Customer Relationships Using Mobile
sponsored by Appcelerator
WHITE PAPER: Mobility has fundamentally changed the business world, particularly customer relationships. It has not only changed consumer expectations, but also provides a chance to drastically improve the customer experience. Read on to learn 4 simple steps to improving your customer's experience with mobility.
Posted: 15 Aug 2012 | Published: 01 Aug 2012

Appcelerator

Empowered Customers Drive Collaborative Business Evolution
sponsored by IBM
WHITE PAPER: Read this groundbreaking new study, conducted by Forrester Consulting on behalf of IBM, to understand how empowered customers are changing the way business is doing business—today and in the future.
Posted: 13 Aug 2012 | Published: 31 May 2012

IBM

Geoffrey Moore on Application Transformation –Part 1
sponsored by Hewlett-Packard Company
VIDEO: This video featuring the insight of Geoffrey Moore, renowned advisor and author, outlines how enterprises have exhausted their efforts retaining and refining their systems of record, while innovative systems of engagement, such as Facebook, Twitter, YouTube and other means of communication and collaboration, still have plenty of potential to offer.
Posted: 03 Jul 2012 | Premiered: 03 Jul 2012

Hewlett-Packard Company

Application Transformation – evolution or revolution?
sponsored by Hewlett-Packard Company
WEBCAST: With a variety of new application transformation solutions, businesses are attempting to bring together cloud, mobile and collaborative technologies to expand reach, enhance customer engagement, and drive bigger revenues. Access this video for more on the application transformation evolution and how it can affect your business and its success.
Posted: 02 Jul 2012 | Premiered: Jul 2, 2012

Hewlett-Packard Company

Marketing strategies to improve customer understanding
sponsored by OpenText
EGUIDE: In our customer-centric market, the voice of the consumer is having a major effect on day-to-day business decisions. This expert e-guide reveals tips and advice to help readers utilize marketing strategies to best improve the customer experience and understanding.
Posted: 19 Jun 2012 | Published: 19 Jun 2012

OpenText

Improve web content management with mobile marketing
sponsored by OpenText
ANALYST REPORT: This analyst report discusses how best-in-class businesses have adapted their content for improved mobile marketing.
Posted: 17 May 2012 | Published: 02 Jan 2012

OpenText

Five Calls to Make When Developing a Mobile Learning Strategy
sponsored by Skillsoft
WHITE PAPER: This brief resource provides tips for deploying mobility in the workplace.
Posted: 18 Apr 2012 | Published: 18 Apr 2012

Skillsoft

CRM Solutions For The Finance And Insurance Industries
sponsored by SAP America, Inc.
WHITE PAPER: Read this report to learn how Forrester Research rated 24 CRM solutions in terms of their strengths and weaknesses in supporting four key cross-functional processes in the finance and insurance industry.
Posted: 28 Mar 2012 | Published: 14 Feb 2011

SAP America, Inc.

Tommy Hilfiger Customer Testimonial Video
sponsored by SAP APJ
VIDEO: View this brief video to learn how SAP has helped Tommy Hilfiger to mobilize its business processes, including making its entire look book available on the iPad and improving its relations with suppliers in over 40 countries.
Posted: 27 Mar 2012 | Premiered: 27 Mar 2012

SAP APJ

Building a Clear and Socially Connected Enterprise
sponsored by SAP America, Inc.
WHITE PAPER: Read this white paper to learn how financial services firms can leverage social channels to better understand changing customer needs and interaction styles, develop products and services that address those changes, and create marketing campaigns that target these customers.
Posted: 27 Mar 2012 | Published: 31 Dec 2010

SAP America, Inc.

Social channels changing contact center certification
sponsored by Salesforce.com
EGUIDE: In this expert tip, find out which certification programs are getting overhauled, including those focused on individual call center managers and agents, such as the program from ICMI, and the costs associated with these certifications.
Posted: 20 Mar 2012 | Published: 20 Mar 2012

Salesforce.com

The future of mobile CRM
sponsored by SugarCRM Inc.
EGUIDE: In this expert e-guide, find out how social and mobile customer relationship management (CRM) are changing the CRM landscape.
Posted: 20 Mar 2012 | Published: 20 Mar 2012

SugarCRM Inc.

Unified Self-Service: Delivering on the Value of Multi-Channel Customer Interactions
sponsored by Voxeo
WHITE PAPER: This informative paper addresses how your company can enhance service, lower costs and increase revenue by taking advantage of these new mediums and expanding the ways in which you communicate with your customers.
Posted: 20 Mar 2012 | Published: 20 Mar 2012

Voxeo

Gartner: Social, mobile and analytics to push CRM through 2015
sponsored by Infor CRM
EGUIDE: This tip guide from SearchCRM.com shares Gartner's expert insights on the fragmented social customer relationship management (CRM) market and how it will continue to evolve in the next three years.
Posted: 08 Feb 2012 | Published: 07 Feb 2012

Infor CRM

Unlocking the Power of Mobile Device Management
sponsored by Dell, Inc. and Intel®
WHITE PAPER: Access this whitepaper to discover the latest MDM tools available from vendors, along with real-world advice to get the most from the solutions for your organization.
Posted: 23 Dec 2011 | Published: 23 Dec 2011

Dell, Inc. and Intel®

FIVE THINGS YOUR IT TEAM NEEDS TO KNOW ABOUT MONITORING MOBILE APPLICATIONS
sponsored by Hewlett-Packard Company
WHITE PAPER: Mobile applications are radically altering the way businesses operate and how they interact with their employees and customers. Read this paper to learn performance management techniques that will allow you to confidently provide the same high level of service for mobile applications that your legacy applications now deliver.
Posted: 22 Dec 2011 | Published: 31 Oct 2011

Hewlett-Packard Company

Smarter communications through analytics
sponsored by IBM
WHITE PAPER: As research suggests, investments in data integration and analytics that maximize the value of each customer are worthwhile and create potential for financial gain. To quantify the value of those investments, an illustrative $8 billion communications provider was modeled. Results from this effort are presented throughout this paper.
Posted: 18 Nov 2011 | Published: 18 Nov 2011

IBM

Executive Brief Digital Transformation: Creating New Business Models Where Digital Meets Physical
sponsored by IBM
WHITE PAPER: As businesses embrace the digital revolution, they're rethinking what customers value most and creating operating models that take advantage of what’s newly possible for competitive differentiation. This report is designed to provide senior executives with analysis and insight on how fast and how far to go on the path to digital transformation.
Posted: 17 Nov 2011 | Published: 17 Nov 2011

IBM

Starz Entertainment Joins AT&T Mobile Barcode Charter Program as First TV/Network Member
sponsored by AT&T Corp
WHITE PAPER: This white paper examines a new mobile barcode solution for consumer engagement, which is helping to connect the offline world with the online world.
Posted: 02 Nov 2011 | Published: 02 Nov 2011

AT&T Corp
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