sponsored by OpenText
Posted:  17 May 2012
Published:  02 Jan 2012
Format:  PDF
Length:  6  Page(s)
Type:  Analyst Report
Language:  English

The exponential adoption of mobile devices among consumers has expanded mobile marketing initiatives as businesses seek a stronger, more comprehensive multi-channel marketing mix.

Results from a 2011 Aberdeen study show that 73% of organizations have plans to increase their mobile channel spends during 2012. Yet over half of surveyed companies reported struggles of adapting content for the mobile web.

This analyst report discusses the findings of the study and highlights the positive impact of mobile web content optimization on customer engagement. You will discover key success factors and tips for building mobile websites that will contribute to top-line revenue results, such as:

  • Collaboration between IT and marketing
  • Adapt marketing content for the mobile channel
  • Personalize mobile marketing content
  • And more

Marketing | Mobile CRM | Web 2.0 | Web Content Accessibility | Web Content Management

View All Resources sponsored by OpenText

About TechTarget:

TechTarget provides enterprise IT professionals with the information they need to perform their jobs - from developing strategy, to making cost-effective IT purchase decisions and managing their organizations' IT projects - with its network of technology-specific Web sites, events and magazines

All Rights Reserved, Copyright 2000 - 2014, TechTarget | Read our Privacy Statement