This paper introduces you to the business intelligence solutions that can meet the needs of marketing- from CMOs to brand managers and marketing operations analysts to search engine marketing managers and campaign strategists.
European consumers' growing use digital channels as part of their shopping experience is driving retailers’ focus on delivering efficient online, cross-border operations in Europe, this research report from Accenture reveals.
Explore how you can measure the success of your online marketing initiatives with software-as-a-service (SaaS). Leverage the flexibility and ease of SaaS to handle your Websites effortlessly and generate true ROI.
As the internet changes the way of traditional marketing and communication, discover a “True Profile” as a means of understanding customer behavior, actions and preferences using analytics. Learn the 4 key components of True Profiles and the business benefits included.
With over 800 million Facebook users to potentially see your message, you need to capitalize on the marketing opportunity that Facebook ads presents. Read this white paper to better understand targeted ads for fans, and for advice on creating a strategy for successfully driving traffic, tracking campaign activity, and increasing conversions.
Google and TechTarget teamed up to research the usage and interactions between search and online media during the IT purchase process. This research offers insights on making the right choices of keywords and online content for your online marketing plan.
sponsored by Rackspace Hosting & Limelight Networks
Learn how service-based solutions can bring flexibility and lower costs to your IT infrastructure. Find out how to maximize your organization's resources and quickly scale your infrastructure to meet the demands of expanding global online audiences.
sponsored by SDL Web Content Management Solutions Division
This paper examines the ways in which organizations can tap into Web 2.0 interaction as part of the marketing strategy, marketing tactics and communication plan to create customer engagement by matching your visitors' passion and to figure out the "best fit" for the new opportunities that present themselves.
TechTarget provides enterprise IT professionals with the information they need to perform their jobs - from developing strategy, to making cost-effective IT purchase decisions and managing their organizations' IT projects - with its network of technology-specific Web sites, events and magazines