Create a Referral Program to Grow Your IT Business
sponsored by ConnectWise
WHITE PAPER:
This indispensable guide explores the benefits of referral marketing and offers advice on expanding and managing your referral program.
Posted: 31 Dec 2012 | Published: 31 Dec 2012
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The Google/TechTarget Research Project
sponsored by TechTarget
WHITE PAPER:
Google and TechTarget teamed up to research the usage and interactions between search and online media during the IT purchase process. This research offers insights on making the right choices of keywords and online content for your online marketing plan.
Posted: 25 Nov 2008 | Published: 18 Nov 2008
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Sales Intelligence: The Secret to Sales Nirvana
sponsored by IBM
WHITE PAPER:
Read this paper to learn about sales intelligence-- the external sources of information that a company uses to enhance sales force effectiveness. This Aberdeen Group report offers tips from best-in-class companies, including best practices related to data quality, sales force automation, and CRM solutions.
Posted: 16 Mar 2010 | Published: 09 Jan 2009
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CRM Your Salespeople Will Love
sponsored by Oracle Corporation
WHITE PAPER:
Customer Relationship Management (CRM) can bring enormous benefits to companies, but only if users adopt it. Explore user adoption problems and an overview of the newest CRM features designed to drive ease of use and high rates of user adoption.
Posted: 26 Sep 2007 | Published: 01 Sep 2007
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Delivering Quality Leads, Not Just Quantity: The Interactive Value of Webinars
sponsored by Citrix Online
WHITE PAPER:
Using interactive media such as Webinars can help marketers effectively balance quality with quantity when it comes to lead generation. Download the white paper to learn more.
Posted: 21 Aug 2009 | Published: 01 Dec 2008
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Why CRM? The Business Case for Customer Relationship Management
sponsored by Oracle Corporation
WHITE PAPER:
Organizations are adopting CRM solutions because they understand that having the technology to execute a customer-centric strategy is a business imperative. Learn the strategic value of CRM -- increased revenue, productivity, and customer satisfaction.
Posted: 02 Mar 2007 | Published: 01 Jul 2006
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Riding the Virtualization Wave
sponsored by TechTarget
WHITE PAPER:
In this session, Bill Crowley, VP, Group Publisher of Windows Media and Data Center Media, TechTarget, provides key insights on the opportunities within the data center market, and illustrates how to best penetrate this market t...
Posted: 04 Oct 2007 | Published: 01 Sep 2007
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Ten Tips for Effective Lead Management
sponsored by Marketo
WHITE PAPER:
Learn 10 tips for effective lead management that will enable you to create more educated buyers, help you better understand their needs and ultimately increase revenue.
Posted: 20 Mar 2008 | Published: 01 Mar 2008
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Predict Return on Your Natural & Paid Search Marketing Campaigns: A Calculator for ROI Measurement
sponsored by Oneupweb
WHITE PAPER:
Read this white paper to gain insight on how to maximize performance of your online campaigns, calculate ROI, and communicate search engine benefits.
Posted: 06 Apr 2007 | Published: 01 Sep 2006
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From Cold to Hot: Lead Nurturing Programs That Generate Sales
sponsored by Vtrenz, Inc
WHITE PAPER:
This white paper explains the importance of lead nurturing–in the lead management process. It discusses best practices for nurturing leads in today's competitive business environment, and offers advice for implementing a lead-nurturing program.
Posted: 20 Aug 2008 | Published: 20 Aug 2008
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