Create a Referral Program to Grow Your IT Business
sponsored by ConnectWise
WHITE PAPER:
This indispensable guide explores the benefits of referral marketing and offers advice on expanding and managing your referral program.
Posted: 31 Dec 2012 | Published: 31 Dec 2012
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Web Analytics - It's Surprisingly Simple
sponsored by WebSideStory
PRODUCT LITERATURE:
Gain an in-depth view of Web analytics and how it can optimize your
online initiatives, whether focused on commerce, lead generation, media
or self service. Learn how simple it can be to optimize your site
content and increase sales and conversions.
Posted: 06 Jun 2005 | Published: 01 Jun 2005
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Sales Prospector Demo
sponsored by Oracle Corporation
SOFTWARE DEMO:
View this three-minute demo to learn how Oracle's Social CRM application, Sales Prospector, helps increase a salesperson's effectiveness by providing relevant information about existing and potential customers.
Posted: 03 Nov 2008 | Premiered: 31 Oct 2008
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Sales Intelligence: The Secret to Sales Nirvana
sponsored by IBM
WHITE PAPER:
Read this paper to learn about sales intelligence-- the external sources of information that a company uses to enhance sales force effectiveness. This Aberdeen Group report offers tips from best-in-class companies, including best practices related to data quality, sales force automation, and CRM solutions.
Posted: 16 Mar 2010 | Published: 09 Jan 2009
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Customer Relationship Management: 10 Steps to Success
sponsored by FrontRange Solutions Inc.
WHITE PAPER:
Done right, customer relationship management (CRM) allows companies to increase both their revenue and profit while lowering the cost of
Posted: 22 Nov 2006 | Published: 01 Sep 2005
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CRM Your Salespeople Will Love
sponsored by Oracle Corporation
WHITE PAPER:
Customer Relationship Management (CRM) can bring enormous benefits to companies, but only if users adopt it. Explore user adoption problems and an overview of the newest CRM features designed to drive ease of use and high rates of user adoption.
Posted: 26 Sep 2007 | Published: 01 Sep 2007
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eBook: Building a Business CaseĀ for Social CRM and Customer Communities
sponsored by Sirius Computer Solutions
EBOOK:
Learn how to build a business case for social media outlets affecting customer relations and customer communities including Facebook and Twitter, as well as what social media means for CRM, best practices for managing online customer communities, and expert advice on implementing social media programs successfully.
Posted: 16 Jun 2010 | Published: 16 Jun 2010
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Show How Marketing Makes Money: A 5-Step Plan for Proving ROI
sponsored by Vtrenz, Inc
WHITE PAPER:
This white paper outlines a simple plan to help ensure the outcome of your evaluation efforts both meaningful and manageable.
Posted: 26 Jun 2008 | Published: 01 Jan 2007
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Increase Visitor Engagement While Reducing Form Abandonment
sponsored by Demandbase
CASE STUDY:
Forms are essential to marketing for gathering valuable customer information but sometimes it can be an obstacle course to get to the form which deters customers or the form is an obstacle because the website wasn't intriguing enough to desire more information. Read this white paper to gain insight on how Hexaware marketing overcame these issues.
Posted: 11 Nov 2011 | Published: 11 Nov 2011
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From Cold to Hot: Lead Nurturing Programs That Generate Sales
sponsored by Vtrenz, Inc
WHITE PAPER:
This white paper explains the importance of lead nurturingin the lead management process. It discusses best practices for nurturing leads in today's competitive business environment, and offers advice for implementing a lead-nurturing program.
Posted: 20 Aug 2008 | Published: 20 Aug 2008
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