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Retail TradeWhite Papers (View All Report Types)
 
Create a Strong, Dynamic Customer Experience
sponsored by Hewlett-Packard Limited
WHITE PAPER: This resource explores the changing e-commerce landscape, and investigates how developing an omni-channel environment can help you create a strong, dynamic customer experience.
Posted: 19 Dec 2013 | Published: 30 Nov 2012

Hewlett-Packard Limited

The Connected Consumer and the New Decision-Making Cycle
sponsored by IBM
WHITE PAPER: This informative white paper offers an overview of the modern customer journey from attention to action, and describes how marketers must respond to the new ways customers form and make buying decisions. Discover the four key pillars of managing the customer journey.
Posted: 18 Feb 2014 | Published: 28 Feb 2013

IBM

EU Regulation 1169/2011 and its Influence on US Manufacturers and Retailers
sponsored by LANSA
WHITE PAPER: EU Regulation 1169/2011 is working to combat product data mismanagement in Europe, but what does this regulation mean for US manufacturers and retailers? Find out by reading on now.
Posted: 14 Feb 2014 | Published: 14 Feb 2014

LANSA

Mitigate Business Intelligence Project Risks With Rule-Based Audits and Proofs-of-Concept
sponsored by Syncsort
WHITE PAPER: Learn about two methods for minimizing the risk associated with business intelligence (BI) iterations: Rule-Based Audits and Proof-of-Concepts. Implemented together, they represent a continuum of risk mitigating techniques.
Posted: 19 Mar 2007 | Published: 01 Mar 2007

Syncsort

Retail Space Planning and Optimization
sponsored by FICO
WHITE PAPER: Realize significant improvements in your space planning decisions and minimize the manual effort required to create planograms. FICO gives you the right set of technology to make much more precise macro and micro store layout decisions that meet your unique business objectives. Read more to find out how.
Posted: 04 Mar 2011 | Published: 04 Mar 2011

FICO

IBM Analytic Answers for Retail Purchase Analysis and Offer Targeting
sponsored by IBM
WHITE PAPER: This resource introduces a portfolio of cloud-based strategies that allow organizations of all shapes and sizes to benefit from advanced analytics – without the need for infrastructural changes, expensive software, or analytics expertise.
Posted: 10 Apr 2013 | Published: 31 Mar 2013

IBM

Why Advocacy Matters to Grocers: Surveyed Consumers Give Retailers Food for Thought
sponsored by IBM
WHITE PAPER: Grocers can pursue customer-focused initiatives and investments with greater precision and success by concentrating on customer advocacy. This paper discusses the attitudes and behaviors that can do improve the level of advocacy among customers.
Posted: 14 May 2008 | Published: 01 Sep 2007

IBM

RFID in Apparel and Footwear: Store-Level Success Sets the Stage for Bigger Benefits
sponsored by Motorola RFID Solutions
WHITE PAPER: It's long been expected that the use of radio frequency identification (RFID) technology would have beneficial effects. RFID is indeed having a positive impact - but it's the retail store, rather than the supply chain, that is seeing the biggest benefits. Read this white paper to learn more about the benefits retailers are seeing from RFID.
Posted: 23 Feb 2010 | Published: 21 Sep 2009

Motorola RFID Solutions

Leveraging Social Media to Drive Retail Sales and Enhance Customer Experience
sponsored by Wipro Technologies
WHITE PAPER: Read this article for an examination of three considerations for social media: social media driving revenue, customer experience and tracking and using social media measurement tools.
Posted: 17 Dec 2009 | Published: 17 Dec 2009

Wipro Technologies

Tablets Reshape Retail: Why tablets are the ideal tool for customer engagement
sponsored by AT&T Corp
WHITE PAPER: Access this white paper to discover answers to all of your tablet-related questions, in specific relation to tablet usage in the retail arena.
Posted: 27 Oct 2011 | Published: 27 Oct 2011

AT&T Corp
 
 
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