Real-time CRM Analytics White Papers

(View All Report Types)
The State of Customer Data Integration 2012: The What, Why & How of CRM Integration
sponsored by Scribe Software Corporation
WHITE PAPER: Customer data integration helps companies grow and thrive, but businesses still have a long way to go to implement customer relationship management (CRM) in a meaningful way. Check out what over 300 companies said about cloud, their CRM platforms, and customer data integration in this survey.
Posted: 20 Aug 2012 | Published: 20 Aug 2012

Scribe Software Corporation

Marketing in the 4th Dimension: 4 Keys to Personalizing the Web Experience
sponsored by Unica Corporation - An IBM Company
WHITE PAPER: In this brief paper you’ll discover the 4 key dimensions to personalized Web marketing and learn real-life successes of enterprises that have made the personalized Web a core part of their growth strategies. Deliver greater value for your customers and your company through a centralized interactive marketing platform.
Posted: 06 May 2011 | Published: 06 May 2011

Unica Corporation - An IBM Company

A smarter approach to CRM: An IBM perspective
sponsored by IBM
WHITE PAPER: With instant access to information, customers expect a purchase experience that matches the ease and speed of the information-gathering experience. Read this white paper, created in collaboration with Frost & Sullivan, to see how a customer relationship management (CRM) solution can help you respond on the customers' terms.
Posted: 05 Jul 2012 | Published: 15 Feb 2012

IBM

The Journey to Smarter Commerce: Your Customer in Context
sponsored by IBM
WHITE PAPER: Two of the biggest trends in commerce -- big data and more empowered customers -- are creating huge challenges for modern businesses. However, equally huge opportunities exist if you can successfully leverage big data to create a comprehensive, single view of the customer, resulting in optimum customer experiences.
Posted: 09 Apr 2014 | Published: 30 Apr 2013

IBM

IBM Social Business Adoption QuickStart
sponsored by IBM
WHITE PAPER: Companies are investing in social business software to enhance knowledge exchange and sharing, streamline their operations and improve their response to evolving market demands. Consult this white paper to find out how to implement social business in the most effective way.
Posted: 17 Jul 2013 | Published: 17 Jul 2013

IBM

Five Predictive Imperatives for Maximizing Customer Value
sponsored by IBM
WHITE PAPER: This white paper from IBM describes how a set of five predictive imperatives can help ensure that your company maximizes the value of its customer relationships and sustains higher levels of revenues and profits.
Posted: 20 Feb 2011 | Published: 20 Feb 2011

IBM

Magic Quadrant for Marketing Resource Management
sponsored by Unica Corporation - An IBM Company
WHITE PAPER: This Magic Quadrant compares 18 vendors and the strengths and cautions they each bring to the table with marketing resource management. This provides means each company based on constant criteria, allowing you to choose a vendor that meets your needs.
Posted: 06 May 2011 | Published: 11 Feb 2011

Unica Corporation - An IBM Company

Oracle Analytics for CRM, Sales, Marketing, and More
sponsored by Oracle Corporation
WHITE PAPER: In this resource, explore the offerings from Oracle when it comes to analytics and BI for CRM, sales, marketing, customer service, contact centers, and more. Discover the capabilities and benefits of these pre-built applications, and find out how implementing them in your organization can deliver real-time insights for better business decisions.
Posted: 23 Oct 2013 | Published: 31 Dec 2011

Oracle Corporation

Move Forward: Create a More Satisfying and Productive Omni-channel Experience
sponsored by Hewlett Packard Enterprise
WHITE PAPER: Find out why so many are turning to the power of advanced information management and analytics (IM&A), in order to improve their understanding of consumers and deliver a seamless and more satisfying omni-channel experience.
Posted: 03 Jul 2014 | Published: 30 Jun 2014

Hewlett Packard Enterprise

Ensuring scalable business intelligence and performance management
sponsored by IBM
WHITE PAPER: Access the following white paper to uncover a BI and analytics platform that has been designed to work seamlessly throughout your entire enterprise. Discover how this solution meets the need of both the business and IT with reporting, analysis, dashboards, visualization and more.
Posted: 15 Jan 2014 | Published: 15 Jan 2014

IBM