Real-time CRM Analytics

WHITE PAPER: For global investment management firms like PIMCO, terms like digital transformation mean using all the data and technology at your disposal to create a better experience for your customers. Check out this interview with PIMCO’s head of digital marketing to learn how they broke down data siloes and turned unused data into insight.

Posted: 25 Jun 2020 | Published: 24 Jun 2020

ANALYST REPORT: Customers’ growing expectations for digital experiences make DXP adoption an urgent necessity for global organizations. This Gartner report will help application leaders responsible for digital experiences identify vendors suited to their needs. Read on to review a comparison of: Salesforce, Adobe, SAP and more.

Posted: 16 Oct 2020 | Published: 16 Oct 2020

EBOOK: It’s a common industry practice to focus primarily on prospects who match a specific persona or job title—but is that really the best method? According to recent research, the answer is no. Download this resource to learn how you can refocus your efforts and get more leads by homing in on prospects with recent, relevant, pre-purchase activity.

Posted: 21 Feb 2020 | Published: 21 Feb 2020

EBOOK: To reach customers everywhere — email, SMS, social, and more — you need a cross-channel marketing solution. But, before your organization says, “we do,” make sure you’re ready for the commitment. To find the right technology partner and ensure you’re ready, download this guide.

Posted: 19 Oct 2020 | Published: 19 Oct 2020

WEBCAST: Watch this webinar to learn about hyper-personalization and how it can help take you existing strategy to the next level.

Posted: 04 May 2020 | Premiered: May 4, 2020

EBOOK: As the telco industry races towards yet another new network shift, customer experience is in the spotlight. Download this report to explore insights from the industry leaders placing CX at the top of their to-do lists, as well as tips to help you design your own strategy.

Posted: 15 Sep 2020 | Published: 15 Sep 2020

WHITE PAPER: Download this white paper to explore the top 7 reasons to invest in a text customer service strategy, and the benefits that offers.

Posted: 12 Aug 2020 | Published: 12 Aug 2020

WHITE PAPER: Recently, Fractal analyzed 4 trends—that have occurred as a result of COVID-19—and the potential impacts they could have on banks. Download the article to explore their analysis, and get tips on managing through and post the pandemic.

Posted: 28 Apr 2020 | Published: 28 Apr 2020

EBOOK: The UK’s leading customer experience event for the banking, financial services and insurance sector sparked plenty of lively conversations this year. Download this guide to review some of the key ideas from the CX Exchange BFSI that can provide some inspiration as you fight to win the customer loyalty war.

Posted: 14 Sep 2020 | Published: 14 Sep 2020

WHITE PAPER: A company with a quality online, and offline, presence is one that lets its customers interact with it no matter where the customer is. Rather than relying solely on humans, companies can deploy AI to help deliver a consistent and accurate experience across channels. Check out this white paper to learn more about omnichannel customer experience.

Posted: 25 Jun 2020 | Published: 18 Mar 2019