Real-time CRM Analytics

WHITE PAPER: What is enterprise preference management (EPM), and how can it help deliver better customer experiences? In this white paper, learn how an EPM platform can help give consumers control of their customer engagement and experiences, and explore how preference management can help solve the longstanding privacy-personalization paradox.

Posted: 08 May 2019 | Published: 20 Dec 2018

RESOURCE: As shoppers moved to online purchases, the industry followed and retailers started to deploy the kind of online storefronts we see today. Search has become the center of retail. Take a look inside to learn about new technologies, customer expectations and more.

Posted: 26 Jul 2018 | Published: 26 Jul 2018

EBOOK: Lots of vendors are promising account-based marketing (ABM) will be the next big-break of the marketing world—but what exactly is it? In this e-book, discover the ins-and-outs of ABM. Explore the differences between an overlay and value-add ABM approach, and unlock 7 ways to create value with your new ABM strategy.

Posted: 09 May 2019 | Published: 09 May 2019

RESEARCH CONTENT: In this research report from Salesforce, explore how nearly 900 retail and consumer goods marketing leaders from around the world are offering personalized shopping experiences to their customers, and discover how AI is helping them tailor each unique shopping experience to their needs.

Posted: 26 Mar 2019 | Published: 26 Mar 2019

ESSENTIAL GUIDE: By having access to a centralised geographic information system (GIS), valuable context can be added to an organisation's existing data assets which can be accessed by any mobile worker, including the field force.

Posted: 04 Oct 2016 | Published: 04 Oct 2016

VIDEO: Retailers pursuing an omnichannel strategy now must deploy more advanced features to attract, retain, and service their most loyal customers. In this webinar, find out why advanced search, AI, and machine learning capabilities are core to helping retailers gain a competitive advantage.

Posted: 18 Jul 2018 | Premiered: 13 Feb 2018

WHITE PAPER: View this e-book to learn about the common questions you should consider before investing in a CRM strategy, and find out how to leverage your CRM effectively with a series of expert tips from Greenhouse CRM.

Posted: 25 Apr 2019 | Published: 25 Apr 2019

EGUIDE: In this expert e-guide, Steve Weissman discusses the benefits that geolocation brings to mobile business process management. Learn how geolocation enables you to make customer service more specific and targeted and enhances business intelligence with geodata.

Posted: 01 Mar 2016 | Published: 25 Feb 2016

EBOOK: How can you determine which sales leads are worth your time and which ones aren't likely to go anywhere? Discover how predictive lead-scoring software can help you zero in on the right prospects and drive better sales performance.

Posted: 29 Feb 2016 | Published: 29 Feb 2016

EBOOK: Companies using predictive analytics software still face numerous challenges, especially in dealing with social media data. Explore some of the biggest opportunities and obstacles of predictive analytics. Inside, discover how predictive lead scoring can help you generate maximum revenue.

Posted: 29 Jul 2015 | Published: 29 Jul 2015