Data, Disconnected: Communications Firms Take the Necessary Steps to Build Greater Accuracy into Their Customer Management Processes
Customer data, and the quality of that data, is a company's most important asset. With every interaction, customers are providing critical information. And with rising costs, it's more important than ever to capture this data accurately and completely, in a timely manner and in a consistent format, while making sure that all parties utilizing the data have a common understanding of what it represents. This white paper for the communications sector examines how inaccurate data can impact customer relationships, and how implementing a multi-phase process can help feed cleaner customer data into enterprise solutions to maximize return on investment.