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Digital Marketing 101: The Key to Engagement Marketing
sponsored by Marketo
WHITE PAPER: 48% of consumers start their inquiries on search engines. Discover just what digital marketing means, why you need to take advantage of it and how to properly utilize it to ensure your organization stays relevant and competitive in an increasingly digital world.
Posted: 25 Jul 2016 | Published: 31 Dec 2015

Marketo

eGuide:Mitigating malicious advertisement malware
sponsored by SearchSecurity.com
EGUIDE: More than one million websites were infected by malicious advertisements, also known as malvertisements, in the last quarter of 2010. This expert guide explains why and how this form of attack is quickly spreading and offers technical advice on how to avoid infection.
Posted: 24 Jun 2011 | Published: 24 Jun 2011

SearchSecurity.com

Addressable Advertising Opportunities for Network Operators
sponsored by Motorola, Inc.
WHITE PAPER: This paper provides an overview of advanced advertising opportunities and outlines Motorola's commitment to targeted video advertising.
Posted: 05 Jan 2009 | Published: 23 Dec 2008

Motorola, Inc.

Scan a Mobile Barcode, Unlock a New Brand Experience: AT&T Mobile Barcode Services
sponsored by AT&T Corp
WHITE PAPER: Turn a static advertisement into an immersive experience with AT&T Mobile Barcode Services. Mobile barcodes give brands the opportunity to reach consumers directly on their smartphones, delivering information, promotions, coupons and more to customers’ fingertips.
Posted: 28 Oct 2011 | Published: 28 Oct 2011

AT&T Corp

The End of Advertising as We Know It
sponsored by IBM Line of Business
WHITE PAPER: Based on IBM global surveys of more than 2,400 consumers and 80 advertising experts, we see four change drivers shifting control within the industry. Find out more by downloading this IBM white paper.
Posted: 03 Mar 2008 | Published: 01 Nov 2007

IBM Line of Business

LiveRail Implements Infobright and Hadoop for Video Advertising Analytics
sponsored by Infobright, Inc.
CASE STUDY: This brief case study describes how LiveRail, a provider of solutions for enabling and enhancing the monetization of Internet-distributed video, leveraged two complementary technologies in order to provide customers with fast access to their advertising data for reporting and analysis.
Posted: 23 May 2013 | Published: 31 Dec 2011

Infobright, Inc.

Mobile Devices, Cloud Apps, and the Digital Workplace
sponsored by Hewlett Packard Enterprise
TRANSCRIPT: The digital workplace is shifting from a buzzword to an accepted and widely adopted technology, much like the Cloud did a few years ago. In this webinar transcript, experts Brien Posey and Rick Reid explore what the digital workplace is and the role of mobile devices and cloud apps in it.
Posted: 01 Sep 2016 | Published: 01 Sep 2016

Hewlett Packard Enterprise

Case Study: How John Lewis Conquered the Web
sponsored by ComputerWeekly.com
BOOK: Bill Goodwin tells the inside story of John Lewis £40m website redevelopment project, assesses the technical and business challenges faced and its impact on the business.
Posted: 17 Mar 2014 | Published: 17 Mar 2014

ComputerWeekly.com

Measuring the Business Impacts of Effective Data: Chapter One of a Three-Part Study
sponsored by Sybase, an SAP company
WHITE PAPER: This study of over 150 Fortune 1000 firms from every major industry or vertical explores issues associated with the lifeblood of today’s enterprises: data. The findings demonstrate the often dramatic impacts that even marginal investments in information technology can have when that technology addresses data quality, usability, and intelligence.
Posted: 02 Nov 2010 | Published: 02 Nov 2010

Sybase, an SAP company

How Finance Teams Can Help Their Organizations Get Future-Ready
sponsored by IBM
WHITE PAPER: This white paper explores how finance teams can improve performance management, embrace lean practices, implement a scrum methodology, and more. Access now to find out what the best practices are for making your business future-ready.
Posted: 16 Jun 2016 | Published: 30 Jan 2015

IBM
 
 
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