sponsored by Oracle Corporation
Posted:  03 Apr 2009
Published:  01 Aug 2008
Format:  PDF
Length:  7  Page(s)
Type:  White Paper
Language:  English
ABSTRACT:
In the pages that follow, several examples of innovative companies benefiting from Enterprise 2.0 are presented. Discover how the following companies are using collaboration, blogging communities, social networks, and related forms of communication to enhance branding, increase reputation among customers and communicate with them, create public support, and increase team productivity and knowledge sharing.

LESSONS FROM INDUSTRY INNOVATORS:

  • Technology Company: External Blogs to Foster Improved Intimacy with Customers and Partners
  • Consumer Goods Manufacturer: Community Intelligence for Product Innovation
  • Insurance Company: Blogs to Enhance Corporate Communications
  • Retail Bank: Blogs to Target Emerging and Existing Customer Segments
  • Bank: Social Networks for Small Businesses Build Customer Loyalty





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